Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference PDF
Preview Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
Developments in Marketing Science: Proceedings of the Academy of Marketing Science John B. Ford Editors Earl D. Honeycutt, Jr. Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference Developments in Marketing Science: Proceedings of the Academy of Marketing Science More information about this series at http://www.springer.com/series/13409 John B. Ford and Earl D. Honeycutt, Jr. Courtney H. Middleton Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference Norfolk, Virginia May 27-30, 1998 Editors John B. Ford Earl D. Honeycutt, Jr. Marketing Department Old Dominion University Old Dominion University Norfolk, VA, USA Norfolk, VA, USA ReprintfromOriginaledition Developments in Marketing Science, Volume XXI edited by John B. Ford and Earl D. Honeycutt, Jr. Copyright © Academy of Marketing Science 1998 All rights reserved. ISBN 978-3-319-13083-5 ISBN 978-3-319-13084-2 (eBook) DOI 10.1007/978-3-319-13084-2 Springer Cham Heidelberg New York Dordrecht London Library of Congress Control Number: 2014956745 © Academy of Marketing Science 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com) ACADEMY OF MARKETING SCIENCE Officers, 1996-1998 President Vice President for Academic Affairs Joseph F. Hair, Jr. Pratibha Dabholkar Louisiana State University The University ofT ennessee President-Elect Vice President for Development Kathleen Krentler Robert H. Robin Luke San Diego State University Southwest Missouri State University Executive Vice President/Director Vice President for Publicity and Public Relations Harold W. Berkman Elizabeth J. Wilson The University ofM iami Louisiana State University Vice President for Programs Vice President for Finance and Treasurer Jay D. Lindquist Roger Gomes Western Michigan University Clemson University Vice President for Publications Secretary Arch Woodside Jill Attaway Tulane University Illinois State University Vice President for Membership, USA Chair, Board of Governors Patricia J. Daugherty Robert A Peterson University ofO klahoma University of Texas Vice President for Membership, Canada Immediate Past President Michel LaRoche Naresh K. Malhotra Concordia University Georgia Institute ofTechnology Vice President for Membership, International Kenneth Grant Monash University Board of Governors Lyn S. Amine A Parasurarnan Saint Louis University University ofM iami Sharon E. Beatty J agdish N. Sheth University ofA labama Emory University Michael R. Czinkota M. Joe Sirgy Georgetown University Virginia Tech William R. Darden Robert R. Woodruff Louisiana State University The University ofT ennessee Adel El-Ansary Rebecca M. J. Yates University ofN orth Florida University ofD ayton Jay D. Lindquist Western Michigan University v 1998 Conference Program Chairs P. Rajan Varadarajan Peter A Dacin Texas A&M University Texas A&M University Conference Track Chairs Advertising and Promotion John B. Ford Old Dominion University Lalita Manrai University ofD elaware Channels of Distribution Bert Rosenbloom Drexel University Consumer Behavior Jean-Charles Chebat Ecole des Hautes Etudes Commerciales-Montreal Michel La Roche Concordia University Entrepreneurship and Innovation Glenn Omura Michigan State University Global Marketing and Cross-Cultural Issues Bodo Schlegelmilch Vienna University ofE conomics & Business Administration Shaoming Zhou University ofM issouri-Columbia Macromarketing, Public Policy and Ethics Anusom Singhapakdi Old Dominion University Debbie Thome LeClair University ofT ampa Marketing Education Jane Wayland Eastern Illinois University Marketing Management and Strategy Victoria Crittenden Boston College Neil A. Morgan University ofC ambridge Marketing Research and Marketing Models K. Sivakumar University ofI llinois-Chicago Marketing Technology, Internet Commerce Richard Watson and Database Marketing University ofG eorgia George Zinkhan University ofG eorgia Organizational Buying Behavior and Michele D. Bunn Business to Business Marketing University ofA labama-Tuscaloosa Product and Branding Strategies Sharmila C. Chattetjee Fairfield University Atjun Chaudhuri Fairfield University vi Quality of Life, Green and Environmental Marketing Lee Meadow Eastern lllinois University DonRahtz The College of William and Mary Joseph Sirgy Virginia Tech Relationship Marketing and Strategic Alliances David Bejou Texas A& M University- Texarkana Lou E. Pelton University ofN orth Texas Retailing Sharon Beatty University ofA labama-Tuscaloosa Kathleen Seiders Babson College Sales Management and Personal Selling Elizabeth J. Wilson Louisiana State University Services Marketing and Customer Satisfaction Mathew Joseph Swinburne University of Technology Glenn Voss North Carolina State University Other Program Members Faculty Consortium Pamela Kiecker Virginia Commonwealth University Doctoral Dissertation Competition Lyn Amine Saint Louis University Jane K. Fenyo Student Paper Competition Joseph Cannon Colorado State University M. Wayne DeLozier Best Conference Paper Competition Rajan Va radarajan Texas A&M University Peter A. Dacin Texas A&M University Stanley C. Hollander Best Retailing Paper Competition Sharon Beatty University ofA labama-Tuscaloosa Kathleen Seiders Babson College Placement Tammy McCullough Eastern Michigan University Proceedings Editors John B. Ford Old Dominion University Earl D. Honeycutt, Jr. Old Dominion University Local Arrangements John B. Ford Old Dominion University vii Award Winning Papers M. Wayne DeLozier Award for the Best Conference Pqper (Co-winners) An Empirical Investigation oft he Influence ofN on-Price Variables on Quality Tier Competition K. Sivakumar, University of Illinois-Chicago Cheryl Nakata, University of Illinois-Chicago Marketing Planning and Market Orientation: An Empirical Study ofA ustralian Organizations Sue Pulendren, Melbourne Business School Richard Speed, Melbourne Business School Robert E. Widing, Jr., Melbourne Business School Stanley C. Hollander Best Retailing Pcwer Award Conceptualizing Store Choice Processes Using Perceived Risk Vince-Wayne Mitchell, Manchester School of Management AMS Doctoral Dissertation Competition Mary Kay Award: Winner Organizing for Radical Product Innovation Rajesh Chandy, University of Houston Mary Kay Award: Honorable Mention Towards a Positive Theory ofR ational Choice: From Substantive to Procedural Rationality Ashish Sinha, University ofWaikato AMS Award: Winner Relationship Marketing and Membership Commitment Among Professional Association Members Thomas W. Gruen, Emory University AMS Award: Honorable Mention Two Essays in Direct Marketing. (Major Essay: Direct Marketer Vs. Retailer: A Strategic Analysis ofC ompetition and Marketing Structure. Minor Essay: Customer Equity and Relationship Management for a Catalog Marketing Firm.) Sridhar Balasubramanian, University of Texas at Austin JaneK. Fenyo Student Pcwer Competition JaneK. Fenyo Award Winner An Application oft he Dominant Product-Dominant Country Framework ofE xport segmentation to the Case ofT urkey Mahesh Shankarmahesh, Old Dominion University Howard Olsen, Old Dominion University Ceyhan Kilic, Old Dominion University Acknowledgments The officers and Fellows of the Academy of Marketing Science express appreciation to the sponsoring university which provided support for the 1998 Annual Conference and for these Proceedings. Old Dominion University viii Foreword This 21st volume of Developments in Marketing Science contains articles and abstracts of presentations made at the 1998 Annual Conference of the Academy of Marketing Science, held May 27-May 30, 1998, at the Waterside Omni, Norfolk, Virginia As this year's Program Co-Chairs, Raj an Va radarajan and Peter Dacin, reported in the Conference Program, there were 32 competitive paper sessions, 26 special sessions, and 4 topic table (poster) sessions. To demonstrate the growing internationalization of the Academy of Marketing Science, there were 23 different countries represented at this conference, and of the 112 competitive papers that were accepted for the conference, 44 were written by authors with affiliations outside of the United States. In order to publish this proceedings, we must thank all of the authors of the papers who submitted either their full manuscripts or abstracts. We would especially like to recognize the authors for their efforts to revise their papers according to the reviewer comments and in accordance with our guidelines for publication. With so many countries represented, there were surprisingly few problems with paper formats, and where there were difficulties noted, the authors worked quickly to correct the problems. We would certainly be remiss not to mention the fine work of the Track Chairs and Reviewers who judged the competitive papers. These individuals are all specifically recognized within this publication. We would also like to thank Ms. Courtney Middleton for her hard work in putting this publication together. She worked very hard to prepare the format of the final proceedings, and her prior experience in this regard made her a valuable contributor. We would also like to thank the College of Business and Public Administration at Old Dominion University, and, in particular, Dean J. Taylor Sims and Associate Dean Ali Ardalan for their support in this project. Finally, we would like to thank Dr. Harold Berkman and Ms. Sally Sultan at the University of Miami for their efforts along with the officers and governing board of the Academy of Marketing Science for making this conference possible. This truly is a team effort. We hope that you all enjoy the conference and our home city, Norfolk, Virginia. John B. Ford and Earl D. Honeycutt, Jr. Co-Editors of Developments in Marketing Science, Volume 21 Department of Business Administration College of Business and Public Administration Old Dominion University Norfolk, Virginia 23529 ix
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