ebook img

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference PDF

491 Pages·2015·111.46 MB·English
Save to my drive
Quick download
Download
Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.

Preview Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science Elizabeth J. Wilson Editors William C. Black Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference Developments in Marketing Science: Proceedings of the Academy of Marketing Science More information about this series at http://www.springer.com/series/13409 Elizabeth J. Wilson and William C. Black Cindy Capello Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference Nashville, Tennessee June 1 - 4, 1994 Editors Elizabeth J. Wilson William C. Black Department of Marketing Department of Marketing Louisiana State University College Louisiana State University College of Business Administration of Business Administration Baton Rouge, LA, USA Baton Rouge, LA, USA ReprintfromOriginaledition Developments in Marketing Science, Volume XVII edited by Elizabeth J. Wilson and William C. Black Copyright © Academy of Marketing Science 1994 All rights reserved. ISBN 978-3-319-13161-0 ISBN 978-3-319-13162-7 (eBook) DOI 10.1007/978-3-319-13162-7 Springer Cham Heidelberg New York Dordrecht London Library of Congress Control Number: 2014956718 © The Academy of Marketing Science 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com) ACADEMY OF MARKETING SCIENCE Officers, 1992-1994 President Vice President for Membership - Canada James R. Lumpkin Tansu Barker University of Southwestern Louisiana Brock University Executive Vice President/Director Vice President for Membership - International Harold W. Berkman Bodo Schlegelmilch University of Miami Thunderbird- AGSIM President Elect Vice President for Academic Affairs Naresh K. Malholtra C.P. Rao Georgia Institute of Technology Old Dominion University Vice President for Programs Vice President for Development David L. Kurtz William F. Lewis University of Arkansas University of Dayton Vice President for Finance & Treasurer Vice President for Publicity & Public Relations Robert B. Woodruff Roy D. Adler University of Tennessee Pepperdine University Vice President for Publications Secretary Charles W. Lamb, Jr. Kathleen A. Krentler Texas Christian University San Diego State University Vice President for Membership - USA Chairman, Board of Governors Joyce Grahn Joseph F. Hair, Jr. University of Minnesota Louisiana State University Board of Governors Gerald Albaum Michael Levy University of Oregon University of Miami Lyn S. Amine Robert Luke Saint Louis University Southwest Missouri State University Michael R. Czinkota Stanley J. Shapiro Georgetown University Simon Fraser University Douglass Hawes M. Joseph Sirgy University of Wyoming Virginia Polytechnic Robert L. King James R. Lumpkin University of Richmond University of Southwestern Louisiana Irene Lange Jay Lindquist California State University Western Michigan University v 1994 Conference Program Chairs Joseph F. Hair, Jr. William C. Black Conference Co-Chair Conference Co-Chair Louisiana State University Louisiana State University Conference Track Chairs Consumer Behavior Ellen R. Foxman Bentley College Business-to-Business Marketing Michael Morris University of the Pacific International Marketing A. Tansu Barker Brock University Retailing Ronald D. Hampton University of Nebraska - Lincoln Personal Selling and Sales Management Mark Johnston Rollins College Research Methodology Roy Howell Texas Tech University Services Marketing Pratibha Dabholkar University of Tennessee Promotion Management George Zinkhan University of Houston Product and Price Management Abhijit Biswas Louisiana State University Strategic Planning Donald E. Stem, Jr. Washington State University Logistics and Marketing Channels Adel I. EI-Ansary University of North Florida European Contributions to Marketing Thought Tevfik Dalgic Henley Management College - The Netherlands Marketing Education Lance Masters California State University - San Bernardino vi Other Committee Members Proceedings Editors Elizabeth J. Wilson Louisiana State University William C. Black Louisiana State University Doctoral Dissertation Competition Robert Pitts Sponsored By Alpha Kappa Psi DePaul University and Mary Kay Cosmetics Jane K. Fenyo Jill Attaway Student Paper Competition Illinois State University Placement Service Mitch Griffin Bradley University Local Arrangements Troy Festervand Middle Tennessee State Acknowledgements The officers and Fellows of the Academy of Marketing Science express appreciation to the co-sponsoring universities which provided support for the 1994 Annual Conference and for these Proceedings. University of Miami Louisiana State University vii Foreword This 1 7th volume of Developments in Marketing Science contains articles and abstracts of presentations made at the 1 994 Annual Conference of the Academy of Marketing Science, held June 1-4, 1994, at the Loews Vanderbilt Plaza Hotel, Nashville, Tennessee. Thanks are due to many people who helped produce this proceedings. Of course, there would be no proceedings without the contributors; we thank each author that submitted either a manuscript or abstract. Authors are to be commended for revising their papers according to reviewers comments and according to our 5-page limit. This was no easy task for some, based on phone conversations we had! As well as the authors, we thank the track chairs and reviewers that participated in judging competitive papers. Members of each group are identified on subsequent pages of this volume. We thank Ms. Cindy Capello, word processing specialist in the Marketing Department at Louisiana State University, for her work in being an instrumental member of our "team." From the beginning of the process, her knowledge, skill, and insight was a valuable resource. Her development of the Guidelines to Authors allowed each paper to be prepared by its author for submission to the proceedings on a disk (no more oversized sheets in this high tech world!), and allowed Cindy to further format all papers for a uniform appearance throughout Volume 17. Her diligent and thorough work for the better part of two months made this Volume possible. Dealing with the large volume of mail associated with organizing an AMS conference was made easier with the assistance of Mary Jennings of the Marketing Department and her cadre of student workers. We are grateful for all their help. In addition, we thank the officers and governing board of the Academy of Marketing Science for making the conference possible. We appreciate the support of the AMS staff at the University of Miami for their assistance in producing this volume. Elizabeth J. Wilson and William C. Black Co-Editors of Developments in Marketing Science, Volume 17 Department of Marketing College of Business Administration Louisiana State University Baton Rouge, Louisiana 70803 viii Preface The Academy of Marketing Science was founded in 1971, held its first Annual Conference in 1977, and has grown and prospered ever since. The relevancy of the Academy's mission and activities to our chosen target market of the marketing professorate has been a key factor in attracting the discipline's best and brightest from all over the world. The Revised Articles of Association of the Academy, approved by the Board of Governors in the spring of 1984, and by the general membership in the fall of that year, define the mission of the Academy as follows: 1. Provide leadership in exploring the normative boundaries of marketing, while simultaneously seeking new ways of bringing theory and practice into practicable conjunction. 2. Further the science of marketing throughout the world by promoting the conduct of research and the dissemination of research results. 3. Provide a forum for the study and improvement of marketing as an economic, ethical, and social and political force and process. 4. Furnish, as appropriate and available, material and other resources for the solution of marketing problems which confront particular firms and industries, on the one hand, and society at large on the other. 5. Provide publishing media and facilities for Fellows of the Academy and reviewer assistance on Fellows' scholarly activities. 6. Sponsor one or more annual conferences to enable the Fellows of the Academy to present research results; to learn by listening to other presentations and through interaction with other Fellows and guests; to avail themselves of the placement process; to conduct discussions with book editors; and to exchange other relevant information. 7. Assist Fellows in the better utilization of their professional marketing talents through redirection, reassignment, and relocation. 8. Provide educator Fellows with insights and such resources as may be available to aid them in the development of improved teaching methods, materials, devices, and directions. 9. Seek means for establishing student scholarships and professional university chairs in the field of marketing. 1 0. Offer Fellow of the Academy status to business and institutional executives and organizations. 11. Modify the Academy's purpose and direction as the influence of time and appropriate constructive forces may dictate. ix

Description:
This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international mark
See more

The list of books you might like

Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.