Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference PDF
Preview Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
Developments in Marketing Science: Proceedings of the Academy of Marketing Science Editor Robert L. King Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference Developments in Marketing Science: Proceedings of the Academy of Marketing Science More information about this series at http://www.springer.com/series/13409 Robert L. King Editor Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference Fort Lauderdale, Florida May 29 - June 1, 1991 Editor Robert L. King University of Richmond Richmond, VA, USA ReprintfromOriginaledition Developments in Marketing Science, Volume XIV edited by Robert L. King Copyright © Academy of Marketing Science 1991 All rights reserved. Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN 978-3-319-17048-0 ISBN 978-3-319-17049-7 (eBook) DOI 10.1007/978-3-319-17049-7 Library of Congress Control Number: 2015937900 Springer Cham Heidelberg New York Dordrecht London © Academy of Marketing Science 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been m ade. Printed on acid-free paper Springer International Publishing AG Switzerland is part of Springer Science+Business Media (www.springer.com) ACADEMY OF MARKETING SCIENCE Officers 1990-1992 President Vice President for Membership - Canada John T. Mentzer Harrie Vredenberg Virginia Tech University of Calgary Executive Vice President and Director Vice President for Membership - International Harold Berkman Lyn S. Amine University of Miami Saint Louis University President Elect Vice President for Academic Affairs James R. Lumpkin Robert H. Luke University of Southwest Louisiana Southwest Missouri State University Vice President for Programs Vice President for Development Jon M. Hawes William F. Lewis University of Akron University of Dayton Vice President for Finance and Treasurer Vice President for Publicity and Public Relations Christie H. Paksoy Rebecca M. J. Yates University of North Carolina at Charlotte University of Dayton Vice President for Publications Secretary B. J. Dunlap Kathleen A. Krentler Western Carolina University San Diego State University Vice President for Membership - USA Chairman, Board of Governors C. P. Rao Naresh K. Malhotra University of Arkansas Georgia Institute of Technology Board of Governors Gerald Albaum (88-94) Robert L. King (88-94) University of Oregon University of Richmond Michael R. Czinkota (90-96) David L. Kurtz (88-92) Georgetown University University of Arkansas Joseph F. Hair, Jr. (90-96) Irene Lange (88-94) Lousiana State University California State University, Fullerton Stanley Hollander (88-92) Michael Levy (90-96) Michigan State University University of Miami Lynn Judd (88-92) Stanley J. Shapiro (88-94) California State University, San Bernardino Simon Fraser University M. Joseph Sirgy (90-92) Virginia Tech v 1991 Conference Program Committee Jon M. Hawes Vice President of Programs University of Akron Jagdish N. Sheth Program Chair University of Southern California Robert E. Spekman Program Co-Chair University of Southern California Track Chairs P.S. Raju Buyer Behavior University of Louisville Chuck Ingene Channel Management University of Washington Subhash Jain International Marketing University of Connecticut Mary Gilly Marketing Education University of California, Irvine Bruce I. Newman Marketing Services DePaul University Luis Dominquez Minority Marketing University of Miami Dave Kurtz Product and Pricing Management University of Arkansas Julian Vincze Promotion Management Rollins College Joe Hair Research Methodology Louisiana State University vi Other Committee Members Janet Keith Chair, Doctoral Dissertation Virginia Tech Competition Irene Lange Chair, JaneK. Fenyo Student California State University, Paper Competition Fullerton Harold Berkman Local Arrangements University of Miami Lyn S. Amine Placement Co-Chairs Saint Louis University LynN. Judd California State University, San Bernadino Robert King Proceedings Editor University of Richmond Rebecca M.J. Yates Publicity and Public Relations University of Dayton ACKNOWLEDGEMENTS The officers and Fellows of the Academy of Marketing Science express appreciation to the following organizations which have provided support for the 1991 Annual Conference and for these Proceedings: University of Richmond Houghton-Mifflin South-Western Publishing Co. University of Miami Florida International University Sheraton Bonaventure Resort and Spa vii AW ARDS PRESENTED AT 1991 AMS CONFERENCE DISTINGUISHED MARKETING PRACTITIONER James E. Preston Avon Products, Inc. OUTSTANDING MARKETING EDUCATOR Stanley C. Hollander Michigan State University WINNER OF DOCTORAL DISSERTATION COMPETITION To Be Announced at the Conference WINNER OF DR. JANE K. FENYO STUDENT PAPER COMPETITION "Testing the Independence of Cognitive and Affective Involvement" (First Place) Chung K. Kim Concordia University "Slotting Allowances: A New Variable in the Distribution Channel" (Second Place) Judy Siguaw Louisiana Tech University viii FIRST PRIZE WINNING CONFERENCE PAPER "Organizational Buyer Decision Logic: The Impact of Decision Complexity Change " Jay D. Lindquist Lowell E. Crow Western Michigan University SECOND PRIZE WINNING CONFERENCE PAPER "The Influence of Individual Modernism on Consumer Behavior in a Developing Nation" Jose F. Medina University of South Alabama and Alicia B. Gresham Houston Baptist University ix
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