Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference PDF
Preview Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
Developments in Marketing Science: Proceedings of the Academy of Marketing Science Editor Jon M. Hawes Co-Editor John Thanopoulos Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference Developments in Marketing Science: Proceedings of the Academy of Marketing Science More information about this series at http://www.springer.com/series/13409 Jon M. Hawes Editor John Thanopoulos Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference Orlando, Florida May 17-20, 1989 Editor Jon M. Hawes University of Akron Akron, OH, USA Co-Editor John Thanopoulos University of Akron Akron, OH, USA ReprintfromOriginaledition Developments in Marketing Science, Volume XII edited by Jon M. Hawes and John Thanopoulos Copyright © Academy of Marketing Science 1989 All rights reserved. Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN 978-3-319-17054-1 ISBN 978-3-319-17055-8 (eBook) DOI 10.1007/978-3-319-17055-8 Library of Congress Control Number: 2015937901 Springer Cham Heidelberg New York Dordrecht London © Academy of Marketing Science 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been m ade. Printed on acid-free paper Springer International Publishing AG Switzerland is part of Springer Science+Business Media (www.springer.com) SPECIAL ACKNOWLEDGEMENTS Academy of Marketing Science Officers 1988-1990 *President Vice Pr-iclant of *Vice President of Finance Jay D. Lindquist Membership Canada Treasurer Western Michigan Harrie Vredenburg Ken Bahn University McGill University Virginia Tech *Ezecutive Vice President Vice President of *Secretary Harold Berkman Membership International Joe Hair University of Miami Lyn Amine Louisiana State *Vice President of Programs St. Louis University University Maresh Malhotra Vice President Academic P-t Presidents Georgia Institute of Affairs *Roger Jenkins Technology James Lumpkin University of Tennessee *Vice President of University of Mississippi Douglass K. Hawes Publications Vice President of University of Wyoming Constance Bates Development Ivan Vernon Florida International Rebecca Yates Cleveland State University University of Dayton University Vice President of Vice President of Robin T. Peterson Membership USA Publicity/PR Hew Mexico State Robert Luke Paul Thistlethwaite University Southwest Missouri State Western Illinois University University * members of the Executive Council -- also includes the Chair of the Board of Governors Board of Governors Roy D. Adler (88-90) Stanley Hollander (88-92) Irene Lange (88-94) Pepperdine University Michigan State University California State Michael R. Czinkota (88-90) John Howard (88-90) University, Fullerton U.S. Dept. of Commerce Columbia University C.P. Rao (88-90) Kent L. Granzin (88-90) *Robert L. King (88-94) University of Arkansas University of Utah The Citadel Stanley J, Shapiro (88-94) Jon Hawes (88-92) David L. Kurtz Simon Fraser University University of Akron Seattle University v 1989 CONFERENCE AMS PROGRAM COMMITTEE Naresh K. Malhotra Vice President of Programs Georgia Institute of Technology James R. Lumpkin Program Chair University of Mississippi Track Chairs Lyn Amine Consumer Behavior Saint Louis University S. Tamur Cavusgil International Marketing Michigan State University and Dale F. Duhan Michigan State University George B. Glisan Marketing Education/ Illinois State University Macro Marketing C.P. Rao Marketing Management University of Arkansas William Strahle Sales Force Management/ Rider College Personal Selling Rajiv Dant Channels University of Mississippi Rammohan Pisharodi Physical Distribution University of Michigan B.J. Dunlap Services Marketing Western Carolina University William C. Moncrief Research Methodology Texas Christian University Robert L. King Minority Marketing The Citadel vi Other Committee Members Morris Mayer Chair, Doctoral University of Alabama Dissertation Competition William Pride Chair, Jr. Jane K. Fenyo Texas A&M University Student Paper Competition Julian W. Vincze Co-Chairs, Local Arrangements Rollins College and David J. Roberts University of Central Florida Lynn Judd Placement Director California State University, San Bernardino Jon M. Hawes Proceedings Editor University of Akron John Thanopoulos Proceedings Co-Editor University of Akron A Special Dedication The planning and coordination of various activities for the successful completion of a major national conference involve considerable effort on the part of the individuals and substantial financing as well. Expenses related to activities such as communication, logistics, facilities, and printing cost must be met even before revenues are realized in the form of registration fees. The personnel, financial, and moral support extended by the co-sponsoring organizations play a vital role in stimulating quality research and dissemination of knowledge related to marketing theory and practice. The officers and fellows of the Academy of Marketing Science express sincere appreciation for the cooperation and support provided by the co-sponsoring universities. CO-SPONSORING UNIVERSITIES University of Akron University of Miami University of Mississippi vii AWARDS PRESENTED AT 1989 AMS CONFERENCE DISTINGUISHED MARKETING PRACTITIONER George V. Grune Reader's Digest OUTSTANDING MARKETING EDUCATOR Jagdish N. Sheth University of Southern California WINNER OF DOCTORAL DISSERTATION COMPETITION To Be Announced at the Conference WINNER OF DR. JANE K. FENYO STUDENT PAPER COMPETITION "A Proposed Theoretical Model for Dyadic Marketing Negotiations" (First Place) Alma T. Mintu, University of Kentucky "Export Systems: A Review and Discussion of Marketing Applications" (Second Place) Lisa A. Elvey, Michigan State University William T. Colon, Michigan State University viii AWARD WINNING COMPETITIVE PAPERS "Bases for the Formation of Product Gender Images" s. Easwar Iyer, University of Massachusetts Kathleen Debevec, University of Massachusetts "Aspects of Outshopping: Insights from a European Country" Glen Riecken, East Tennessee State University Ugur Yavas, East Tennessee State University Antti Haahti, University of Tampere (Finland) "Characteristics of Principal Influences in Organizational Buying Committees" Daulatram B. Lund, University of Nevada - Reno "What Is Important to Whom? The Effects of Career Stage on the Relationship Between Job Characteristics and Job Satisfaction of Salespersons" Pratibha A. Dabholkar, Georgia State University Anil Mathur, Georgia State University EverettS. Wallace, Jr., Georgia State University "How Market-Oriented Are the Pricing Practices of Industriai Service Providers?" Michael H. Morris, University of Central Florida "Estimating Lagged and Cumulative Effects of Customer Service Variables in the Marketing Mix" John Ozment, University of Arkansas "The Structure of Customer Complaint Behavior in the Airline Industry" Ruth N. Bolton, GTE Laboratories, Inc. Randall C. Chapman, Boston University "Reducing Spurious and Uninformed Response by Means of Respondent Warnings" Ronald E. Goldsmith, Florida State University Henry A. Walters, Florida State University "Coupon Usage by Chinese Consumers" Thelma L. Snuggs, Purdue University Mon-Le Lee, Indiana University of South Bend Sung Yoon, Purdue University ix
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