Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference PDF
Preview Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
Developments in Marketing Science: Proceedings of the Academy of Marketing Science Editor Naresh K. Malhotra Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference Developments in Marketing Science: Proceedings of the Academy of Marketing Science More information about this series at http://www.springer.com/series/13409 Naresh K. Malhotra Editor Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference Miami Beach, Florida May 22 - 25, 1985 Editor Naresh K. Malhotra Georgia Institute of Technology Atlanta, GA, USA ReprintfromOriginaledition Developments in Marketing Science, Volume VIII edited by Naresh K. Malhotra Copyright © Academy of Marketing Science 1985 All rights reserved. Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN 978-3-319-16942-2 ISBN 978-3-319-16943-9 (eBook) DOI 10.1007/978-3-319-16943-9 Library of Congress Control Number: 2015937772 Springer Cham Heidelberg New York Dordrecht London © Academy of Marketing Science 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been m ade. Printed on acid-free paper Springer International Publishing AG Switzerland is part of Springer Science+Business Media (www.springer.com) CO-SPONSORING ORGANIZATIONS Georgia Institute of Technology The University of Miami Western Michigan University SPECIAL ACKNOWLEDGEMENTS OFFICERS OF THE ACADEMY President Vice President for Publicity & Public Relations Douglass K. Hawes M. Wayne Delozier University of Wyoming University of South Carolina Executive Vice President/Director Harold W. Berkman Vice President for Finance & Treasurer University of Miami Glen Riecken East Tennessee State University Vice President for Programs Roger L. Jenkins University of Tennessee Secretary Rolph E. Anderson Vice President for Publications Drexel University Irene L. Lange California State University Chairman, Board of Governors at Fullerton A. Coskun Samli Virginia Polytechnic Institute & Vice President for Membership/USA State University Roy D. Adler Xavier University Board of Governors Constance S. Bates Vice President for Membership/Canada Kent L. Granzin V. H. Kirpalani Paul E. Green Concordia University Erdener Kaynak William Lazer Vice President for Membership/International Jay D. Lindquist V. V. "Kris" Bellur Robert A. Peterson Niagara University Bert Rosenbloom Saeed Samiee Vice President for Academic Affairs Jagdish N. Sheth Kathleen A. Krentler Mary Ann Stutts San Diego State University Immediate Past President Vice President for Development Ivan R. Vernon David L. Kurtz Cleveland State University Seattle University The Academy of Marketing Science Honors as its Distinguished Marketer for 1985 Mr. J. Jeffrey Campbell Chairman and CEO, Burger King Corporation vi 1985 Conference Program Committee Roger L. Jenkins Vice President, Programs University of Tennessee Chair, Local Arrangements Jay D. Lindquist Program Chair Western Michigan University Naresh K. Malhotra Program Co-chair and Georgia Institute of Technology Proceedings Editor Track Chairs Russell W. Belk Consumer Behavior University of Utah Jon M. Hawes Industrial Marketing University of Akron llkka A. Ronkainen International Marketing Georgetown University M. Wayne Delozier Marketing Education University of South Carolina Mary L. Joyce Marketing Management University of Central Aortda Distrtbution, Prtcing and Product Ralph L. Day Marketing Management Western Michigan University Persona/Selling L. Lynn Judd Marketing Management Louisiana State University Promotion Shreveport Julian W. Vincze Marketing of Services Rollins College Arun K. Jain Research Methodology State University of New York, Buffalo Other Committee Members Kathleen A. Krentler Chair, Doctoral Dissertation San Diego State University Competition Angelina Villarreal Chair, Jane K. Fenyo San Diego State University Student Paper Competition Richard Teach Chair, Conference Georgia Institute of Technology Promotion Paul C. Thistlethwaite Director of Placement Western Illinois University vii Phil Burger THE REVIEWERS State University of New York at Binghamton George Abshier Steve Calcich Indiana State University, Evansville University of South Carolina Frank Acito s. Tamer cavusgil University of Indiana Bradley University Manoj Agarwal Terry Childers State University of New York at University of Minnesota Binghamton William Crittenden Mark I. Alpert Northeastern University University of Texas at Austin J. Joseph Cronin, Jr. Havva J. Altuner University of Kentucky East Carolina University Imran s. Currim David M. Andrus University of California at Kansas State University Los Angeles Yao Apasu Michael R. Czinkota Florida International University National Center for Import/Export studies Raj Arora Bradley University Kathleen Debevec University of Massachusetts, Amherst Nizam Aydin Suffolk University Jeffery Dilts University of Akron Kenneth Bahn Virginia Tech Phillip E. Downs Florida State University Nora Ganin Barnes Boston College Alan Dubinsky University of Minnesota Jonathan Barsky Central Michigan University Asim Erdilek Case Western Reserve University Constance Bates Florida International University Lawrence F. Feick University of Pittsburgh Douglas H. Behrman Florida State University David Field Coopers & Lybrand John L. Beisel Pittsburgh State University Jim Finlay Western Illinois University v. V. Bellur Niagara University Gary T. Ford University of Maryland at College Park Rex Bennett University of Colorado, Denver Barbara Frew Rollins College Roger J. Best University of Oregon Kate Gillespie University of Texas, Austin Dick Brand Ohio State University Peter Gillette University of Central Florida Andrew A. Brogowicz Western Michigan University Mary Gilly University of California, Irvine Merrie L. Brucks George Glisan University of North Carolina Illinois state University Wendy Bryce Stephen A. Goodwin Washington State University Bowling Green State University viii Kent Granzin Kathleen Krentler University of Utah San Diego State University Robert T. Green s. Krish Krishnan University of Texas, Austin University of Louisville Larry Gresham Erdogan Kumcu Texas A & M University Ball State University Charles Gross Jack Lesser Illinois Institute of Technology Miami University John M. Gwinn Barry Lewis Mcintire School of Commerce Louisiana State University E. Alan Hale William F. Lewis San Diego State University University of Dayton steven w. Hartley Marilyn Liebrenz University of Denver George Washington University Farouk Heiba Jeen Su Lim San Diego State University University of Toledo Raymond L. Horton William J. Lundstrom Lehigh University Old Dominion University Anne E. Hunt Ken W. McClearly state University of New York at Central Michigan University Buffalo Kevin F. McCrohan Sandra Huszagh George Mason University University of Georgia Daryl McKee Stephen Hutchens Louisiana State University in Creighton University Shreveport Tom Ingram Lee Meadow University of Kentucky University of Lowell Easwar s. Iyer J. Paul Merenski university of Massachusetts, Amherst University of Dayton Subhash C. Jain Ronald E. Michaels University of Connecticut University of Kansas J. s. Johar Russell M. Moore california state University, San Hofstra University Bernardino Eugene Johnson Michael H. Morris University of Rhode Island University of Central Florida Wesley J. Johnston George P. Moschis Ohio State University Georgia State University Wagner A. Kamakura William H. Motes State University of New York at University of Alabama Buffalo Jay Nathan David Karns University of Scranton Wright State University Hale Newcomer Erdener Kaynak North Texas State University cross Culture Marketing Service Bruce Newman Paul Y. Kim University of Wisconsin, Milwaukee Clarion State College stanley Nollen G. E. Kiser Georgetown University University of Arkansas P. J. O'Connor Vinay Kothari City University of New York Stephen F. Austin State University ix
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