Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference PDF
Preview Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
Developments in Marketing Science: Proceedings of the Academy of Marketing Science Editor Jay D. Lindquist Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference Developments in Marketing Science: Proceedings of the Academy of Marketing Science More information about this series at http://www.springer.com/series/13409 Jay D. Lindquist Editor Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference (cid:78)(cid:105)(cid:97)(cid:103)(cid:97)(cid:114)(cid:97)(cid:32)(cid:70)(cid:97)(cid:108)(cid:108)(cid:115)(cid:44)(cid:32)(cid:78)(cid:101)(cid:119)(cid:32)(cid:89)(cid:111)(cid:114)(cid:107) (cid:77)(cid:97)(cid:121)(cid:32)(cid:57)(cid:45)(cid:49)(cid:50)(cid:44)(cid:32)(cid:49)(cid:57)(cid:56)(cid:52) Editor Jay D. Lindquist Western Michigan University Kalamazoo, MI, USA ReprintfromOriginaledition Developments in Marketing Science, Volume VII edited by Jay D. Lindquist Copyright © Academy of Marketing Science 1984 All rights reserved. Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN 978-3-319-16972-9 ISBN 978-3-319-16973-6 (eBook) DOI 10.1007/978-3-319-16973-6 Library of Congress Control Number: 2015937896 Springer Cham Heidelberg New York Dordrecht London © Academy of Marketing Science 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been m ade. Printed on acid-free paper Springer International Publishing AG Switzerland is part of Springer Science+Business Media (www.springer.com) IN MEMORY JANE KNOX FENYO August 19, 1915-July 7, 1983 As a youngster, Jane traveled through the northeast ern states with her father, who was an engineer on construction sites. Jane lived in Jamaica, Queens, New York and went to Jamaica High School, where she graduated with honors. She then attended Pratt Institute of Fine Arts. After graduation, she began work as an illustrator in an advertising agency. In 1941 , she married Julius Fenyo. They moved to Freeport, New York, during the fall of 1945, and Jane lived in the same house until she died on July 7, 1983. During her years in Freeport, Jane was active in community life, receiving a commendation from the Board of Education for her work in the P.T.A. She gave freely of her time and artistic and musical talents. Jane was an accomplished musician and played piano for the Chopin Club for many years. She also served as accompanist for the Freeport Chorale and taught piano to adults and children. After the age of 40, Jane returned to school and received in succession her B.A., M.A., & Ph.D. in Eng lish Literature. She taught at C. W. Post College of Long Island University until her retirement in 1980. She served as Chairman of the English Department for several years. Jane wrote fiction, articles, and reviews which were published in 'The Word" (Hofstra College), "Footprints" and the "Post Library Association Report," among others. In 1973, while serving on a university committee at C. W. Post she met Harold Berkman, director of the Academy of Marketing Science. He recognized her multifaceted talents and soon convinced her to take on a new challenge-Editor of the Journal of the Academy of Marketing Science. Jane was, in reality a "one person band," she edited manuscripts, corresponded with and encouraged would-be authors, designed Academy brochures, and on occasion to save money even did Journal layouts and paste~ups. Those who have worked with Jane over the years often referred to her as the "Mother of the Academy of Marketing Science." During her retirement years, Jane continued her activities on the Freeport Arts Council as a sponsor, the Athena Club (music), and with the Freeport Family Community Center (a service organization). In spring of 1983, she auditioned for and proudly became a member of the Friday Music Club, for Long Island musicians of professional caliber. Pehaps what those of us who knew her best will most remember is how Jane loved to dance! She was still taking ballet lessons in 1983 and often went folk dancing. She is survived by three children, Katherine, Roger and Marc. SHE WILL BE SORELY MISSED BY ALL! v 1984 CONFERENCE COMMITTEE Roger L. Jenkins, Conference Chairperson Venkatakrishna V. Bellur, Vice-President Programs and Chairperson, Local Arrangements Jay D. Lindquist, Conference Co-Chairperson and Proceedings Editor Roy Alder, Director of Placement Services TRACK CHAIRPERSONS CONSUMER BEHAVIOR . . . . . . . . . . . . . . . . . . . . . . . . . . ERIC BERKOWITZ, UNIVERSITY OF MINNESOTA INTERNATIONAL MARKETING .................. MICHAEL CZINKOTA, GEORGETOWN UNIVERSITY MARKETING EDUCATION .............. M. WAYNE DELOZIER, UNIVERSITY OF SOUTH CAROLINA MARKETING MANAGEMENT ............................. PAUL ZINSZER, SYRACUSE UNIVERSITY MARKETING OF SERVICES ............... MARTIN BELL AND JULIAN VINCZE, ROLLINS COLLEGE RESEARCH METHODOLOGY . . . . . . . NARESH MALHOTRA, GEORGIA INSTITUTE OF TECHNOLOGY DOCTORAL DISSERTATION COMPETITION ........... DALE VARBLE, INDIANA STATE UNIVERSITY STUDENT PAPER COMPETITION ......... KATHLEEN KRENTLER, SAN DIEGO STATE UNIVERSITY vi CD-SPONSORING. ORGANIZATIONS Beir's Canisius College Gannon University Georgia Institute of Technology lona College Niagara University Occidental Chemical Corporation Rutgers University St. Bonaventure University State University of New York at Buffalo University of Tennessee West Valley Nuclear Sevices Company Western Michigan University SPECIAL ACKNOWLEDGMENTS OFFICERS OF THE ACADEMY President Vice-President Membership/Canada Ivan R. Vemon Peter M. Banting Cleveland State University McMaster University President-Elect Vice-President Membership/International Douglass K. Hawes Glen Riecken University of Wyoming East Tennessee State University Exceutive Vice-President/Director Corresponding Secretary Harold W. Berkman Robert H. Luke, Jr. University of Miami College of the Virgin Islands Vice-President Programs Recording Secretary Venkatakrishna V. Bellur Howard S. Gitlow University of Niagara University of Miami Vice-President Publicity President Emeritus Charles W. Gross Robin T. Peterson Illinois Institute of Technology New Mexico State University Vice-President Membership/USA Board of Governors Dub Ashton A Coskun Samli, Chairperson University of Arkansas M. Wayne Delozier Wallace Feldman Vice-President Academic Affairs Carl E. Ferguson, Jr. Irene Lange Paul E. Green California State University at V. H. Kirpalani Fullerton David L. Kurtz Jay D. Undquist Vice-President Finances Donald A. Michie Saeed Samiee J. Irwin Peters Rutgers University Robert Peterson Bert Rosenbloom Jagdish N. Sheth Ugar Yavas The Academy of Marketing Science Honors as Its Distinguished Marketer for 1984 Mr. Harry S. Tishelman Senior Vice-President, Personal Bank Group Manufacturers and Traders Trust Company vii T H E R E V I E W E R S Dale Achabal Wagner Kamakura University of Santa Clara State university of New York at Buffalo Manoj K. Agarwal Ram Kesavan State University of New York at Binghamton University of Detroit Chris Allen V. H. Kirpalani University of Massachusettes Concordia University Yao Apasu George Kiser Florida International University University of Arkansas Nizam Aydin Jay Klompmaker Suffolk University University of North Carolina at Chapel Hill John Bartunek Vinay Kothari Western Illinois University Stephen F. Austin State University Danny N. Bellenger Erdogan Kumcu Texas Tech University Ball State University Faye W. Blake David Kurtz University of Southern Mississippi Seattle University Philip Burger Jay D. Lindquist State University of New York at Binghamton Western Michigan University Roberta Clarke Stan Madden Boston University Baylor University Robert M. Cosenza Neil Maddox University of San Francisco Dalhousie University Charles Crespy Lance Masters Miami University California State University at San Bernardino James Cross Kenneth McCleary Arizona State University Central Michigan University Albert Della Bitta Jack HcDonald University of Rhode Island California State University at San Bernardino Alan J. Dubinsky John B. McFall University of Kentucky San Diego State University Kyung-Il Ghymn J. Paul Merenski University of Nevada at Reno University of Dayton Steven Hartley Banwari Mittal University of Denver State University of New York at Buffalo Jon Hawes Gary Mullet University of Akron Sophisticated Data Research Eugene Johnson Jay Nathan University of Rhode Island University of Scranton Michael A. Jones Douglass Norvell University of Southern Mississippi Western Illinois University Mary L. Joyce A. Ben Oumlil University of Central Florida University of Dayton Madhav Kacker Vinay Pandit Suffolk University St. Bonaventure University M. Jeffrey Kallis Kishore Pasumarty San Diego State University Georgia Institute of Technology viii Kathy Pettit Hsin-Min Tong Washington State University Clarkson College Milton M. Pressley Henry Vanderleest University of Mississippi Ball State University C. P. Rao H. Venkatesan University of Arkansas Wright State University Nabil Razzouk Ivan R. Vernon California State University at San Bernardino Cleveland State University Stanley Reid George Vozikis University of Alberta University of Oklahoma John Reinecke John R. Walton University of Southern Mississippi Miami University William Renforth Pamela Weaver Western Illinois University Central Michigan University Richard Rexeisen Marc Weinberger Georgia State University University of Massachusettes Richard K. Robinson Heiko de B. Wijnholds Marquette University Virginia Commonwealth University Ilkka Ronkainen Arch Woodside Georgetown University University of South Carolina John Schlacter Rebecca M. J. Yates Arizona State University University of Dayton William F. Schoell Valarie Zeithaml University of Southern Mississippi Texas A & M University Donald R. Self Georgia Southern University T H E S E S S I 0 N C H A I R P E R S 0 N S Richard Semenik Lyn S. Amine University of Utah University of Wisconsin at Whitewater Beheruz Sethna Nizam Aydin Clarkson College Suffolk University Peter Shaffer John Barberg Western Illinois University Long Island University Subhash Sharma Martin L. Bell University of South Carolina Rollins College Richard Shiebler James W. Camerius Western Illinois University Northern Michigan University Terrence A. Shimp Michael Czinkota University of South Carolina Georgetown University Donald Stem Wallace Feldman Washington State University Suffolk University Gary L. Sullivan L. Lynn Judd University of Cincinnati Louisiana State University Peter Tat PaulY. Kim Memphis State University Clarion University Richard Teach Thomas C. Kinnear Georgia Institute of Technology University of Michigan ix
Description:The list of books you might like
