PRINCIPLES OF LEARNING AND MEMORY In this landmark volume from 1976, Robert Crowder presents an organized review of the concepts that guide the study of learning and memory. The basic organization of the book is theoretical, rather than historical or methodological, and there are four broad sections. The fi rst is on coding in memory, and the relations between memory and vision, audition, and speech. The second section focuses on short-t erm memory. The third is loosely organized around the topic of learning. The fi nal section includes chapters that focus on the process of retrieval, with special attention to recognition and to serial organization. Crowder presumes no prior knowledge of the subject matter on the part of the reader; technical terms are kept to a minimum, and he makes every effort to intro- duce them carefully when they fi rst occur. Principles of Learning and Memory is suitable for advanced undergraduate and graduate courses. Robert G. Crowder (1939–2000) was an outstanding and pioneering psycholo- gist in the great functional tradition of American psychology. During his career at Yale University, he made major contributions to many topics in cognitive psychology, including memory, learning, the psychology of music, and the psychology of reading. He received numerous academic honors and many of his students went on to have signifi cant careers in the fi eld. His bibliography includes landmark papers and volumes, including P rinciples of Learning and Memory (1976), which was the fi rst attempt to summarize the fi eld in over two decades. Psychology Press Classic Editions The P sychology Press Classic Editions series celebrates a commitment to excellence in scholarship, teaching, and learning within the fi eld of Psychology. The books in this series are widely recognized as timeless classics, of continuing importance for both students and researchers. Each title contains a completely new introduc- tion which explores what has changed since the books were fi rst published, where the fi eld might go from here and why these books are as relevant now as ever. Written by recognized experts, and covering core areas of the subject, the P sychology Press Classic Editions series presents fundamental ideas to a new generation. The Ecological Approach to Visual Perception (Classic Edition) By James J. Gibson Essentials of Human Memory (Classic Edition) By Alan Baddeley Uncommon Understanding (Classic Edition): Development and Disorders of Language Comprehension in Children By D.V. M. Bishop Essential Cognitive Psychology (Classic Edition) By Alan J. Parkin Human Cognitive Neuropsychology (Classic Edition) By Andrew W. Ellis and Andrew W. Young Lev Vygotsky (Classic Edition): Revolutionary Scientist By Fred Newman and Lois Holzman The New Psychology of Language (Classic Edition): Cognitive and Functional Approaches To Language Structure, Volume I Edited by Michael Tomasello The New Psychology of Language (Classic Edition): Cognitive and Functional Approaches To Language Structure, Volume II Edited by Michael Tomasello Principles of Learning and Memory (Classic Edition) By Robert G. Crowder Cross-Cultural Roots of Minority Child Development (Classic Edition) Edited by Patricia M. Greenfi eld and Rodney R. Cocking Psychologists on Psychology (Classic Edition) By David Cohen PRINCIPLES OF LEARNING AND MEMORY Classic Edition Robert G. Crowder Classic Edition published 2015 by Psychology Press 711 Third Avenue, New York, NY 10017 and by Psychology Press 27 Church Road, Hove, East Sussex BN3 2FA Psychology Press is an imprint of the Taylor & Francis Group, an informa business © 2015 Taylor & Francis The right of Robert G. Crowder to be identifi ed as author of this work has been asserted by him in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identifi cation and explanation without intent to infringe. First edition published by Lawrence Erlbaum Associates, Inc. 1976 Library of Congress Control Number: 2014954814 ISBN: 978-1-84872-502-7 (hbk) ISBN: 978-1-84872-503-4 (pbk) ISBN: 978-1-315-74694-4 (ebk) Typeset in Bembo by Refi neCatch Limited, Bungay, Suffolk, UK To A. W. Melton This page intentionally left blank CONTENTS Introduction to the Classic Edition xi Preface xv 1 Background Comments and Three Analytic Concepts 1 Stage Analysis 4 Coding Analysis 12 Task Analysis 21 Summary and Comment 26 2 Iconic Memory 29 Sperling’s Research on Iconic Memory 30 Evolution of a Process Model for Visual Memory Tasks 35 Properties of Iconic Memory 40 Summary 43 3 Echoic Memory 45 Demonstrations of Echoic Memory 45 Recognition Methods 46 Sampling Methods 47 Masking Methods 53 Further Properties of Echoic Storage 60 Summary and Comment 64 4 Recoding by Speech in Short-Term Memory 67 The Concept of Recoding 67 viii Contents Recoding of Visual Stimuli through Speech 70 Summary 87 5 Nonverbal Memory 88 Eidetic Imagery 89 Reproduction from Memory of Forms 94 Functional Characteristics of Images in Short-Term Memory 95 Visual Imagery in Speeded Matching 96 Modality-Specifi c Interference 104 Visual Imagery in Long-Term Memory 109 Memory for Pictures 109 The Pegword Technique 112 Paivio’s Dual-Trace Theory 118 The Qualitative Nature of Images 125 Summary 129 6 Primary Memory 131 Process Dualism in Memory 132 Historical Background on Process Dualism 132 Modern Arguments for Process Dualism in Memory 136 The Measurement of Primary Memory 145 Individual Differences and Primary Memory 149 The Nature of Primary Memory 151 Is Primary Memory Phonological? 151 Transfer between Primary and Secondary Memory 155 Alternatives to Transfer 164 More on the Recency Effect in Free Recall 169 Summary 171 7 Forgetting in Short-Term Memory 173 Theories of Forgetting 173 Decay Theory 174 Displacement and Interference 181 The Brown–Peterson Task 193 Retroactive Inhibition in Short-Term Memory 194 Proactive Inhibition in Short-Term Memory 199 Hypotheses for Proactive Inhibition 206 Conclusions 214 8 The Interference Theory of Forgetting in Long-Term Memory 216 Early Evolution of Interference Theory 217 Consolidation Theory 218 Contents ix McGeoch’s Response-Competition Theory 223 The Unlearning Hypothesis and Spontaneous Recovery 228 The Third Stage: Developments Since 1961 236 Verifi cation of the Spontaneous Recovery Hypothesis 237 Tests of the Response-Set Suppression Hypothesis 239 Verifi cation of the Single-List Proactive-Inhibition Mechanism 245 Locus of Interference at the Level of the Individual Association 250 Independent Retrieval 251 Stimulus-Encoding Theory 255 Conclusions 259 Chapter Summary 259 Interference Theory Today 260 9 The Effects of Repetition on Memory 262 The Apparent Gradualness of Learning 262 All-or-None Memorization 263 Analytic Value of All-or-None Processes 269 Effects on Recall of Spacing Repetitions of Individual Items 271 Spacing of Repetitions in Free Recall 272 Theoretical Alternatives for Distribution and Lag Effects 276 Experimental Tests of the Alternative Theoretical Explanations 280 Cued Recall in Continuous Paired-Associate Learning 289 Single-Item Short-Term Memory Techniques 307 Intraserial Repetition in Immediate-Memory Span 311 Summary of Repetition Effects on Recall 312 The Effects of Repetition on Judgments of Recency and Frequency 312 Summary 318 10 The Organization of Memory in Free Recall 320 Measurement of Organization in Free Recall 322 Slamecka’s Independent Trace Storage Hypothesis 340 Summary 349 11 Retrieval 351 Sternberg’s Memory-Scanning Paradigm 352 Some Explicit Models of Retrieval 353 Sternberg’s Original Experiment 355 The Code of Comparisons 359