Case Study: AdWords 1. General Strategy 2. Functionality 3. Google Rocks 4. Google Analytics 5. Content Optimization (+SEO) 6. AdWords when I say 'GO' everyone raise the SAME hand in the air when I say 'GO' everyone raise your RIGHT hand in the air when you 'GO' to the polls everyone vote 'NO' on Proposition 8 WHY? communication Strategy Who
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