Precision Design Concepts, INC Art Wnorowski Jessica Jones James Weaver Andy Vitale Project ...

25 Pages·2013·0.58 MB·English

Precision Design Concepts, INC

Art Wnorowski

Jessica Jones

James Weaver

Andy Vitale

Project Overview

Project Description

Mobile device app that allows users to find exercises, learn how to
perform the exercise properly, pull together exercises into a customized
Application: coreFIT 1
Team: Precision Design Concepts, INC
workout, and track workout activity (including calories burned). It will
also include goal setting tool, which will allow users the option to share
their achievements with friends and family. The app will also include
the ability to track food/calorie intake and nutrition, and view progress
via interactive charts and graphs.

1) For which market is the value proposition being created?

Our app is being created for beginners and intermediate exercisers. This
will include all ages of exercisers and who are comfortable using a
mobile device and can use their mobile device to download an app.
These individuals should include males and females aged 17 to 65 are
english speaking, and who want improve their health.

2) What does the market value most?

Our market values the benefit the app will provide them by helping
them improve their health and keep them up to date with the most
beneficial exercises to fit their needs.

3) Which products or services are being offered?

Allows users to find exercises, learn how to perform the exercise
properly, pull together exercises into a customized workout, and track
workout activity (including calories burned).
4) what are the benefits the market will derive from the product or
service?

The app will provide an all in one exercise routine that helps meet their
health needs.

5) What alternative options does the market have to the product or
service?

Pen and Paper, similar apps, websites, books.

Benefits/Costs/Value of Lifting Log

Benefits: Help stay fit and organized when exercising. Keep your
nutrition and fitness goals in order and keep up to date with the latest
trends in the exercise community.
Application: coreFIT 2
Team: Precision Design Concepts, INC
Costs: Free!

Value: Keep the consumer in the loop on the latest exercises and help
them keep track of their routines and exercises. Provide the user with a
simplified process of putting together a workout, learning the exercises,
and tracking the workout activity. This would include pre-programmed
exercises: cardio, strength training, and flexibility.

Value Proposition

For people pursuing fitness goals who want to build workouts,
track their workouts,

and be social in the pursuit of their fitness goals, our app,
Gympanion, provides an

all-in-one, convenient fitness companion.

Unlike iFitness, Gympanion allows users to not only build custom
workouts and track their progress, but also allows users to share
their workouts and progress with other app users, track food
intake and calories burned, and view their progress via interactive
charts and graphs.

Personas

Katie Slim

Application: coreFIT 3
Team: Precision Design Concepts, INC
Background

• 26 Years Old

• Single and outgoing

• Vegetarian

• Lives in Gold Coast, Chicago

• Works as a secretary at Hendricks’s & Sons Law Firm ,
Downtown

User Profile

Katie is a typical city girl. She likes to jog by the lake before she
goes to work. Then she gets her coffee at Starbucks, watches news
and gets to work by a train. She likes her Pandora radio with
upbeat tunes to energize her for a day.

Katie likes to eat out during her lunch breaks. Her favorite spot is
Jack’s Gourmet Kitchen where she gets a daily Veggi combo with a
glass of fresh squeezed orange juice.

She moved from the suburbs where she lived with her parents. She
had a family membership at BigFoot Gym. The gym has no locations
in the city and Katie is in search for a new one.

General Attributes

• Active

• Conscious about her diet

• Already using phone applications

Terrell Strong

Application: coreFIT 4
Team: Precision Design Concepts, INC
Background

• 32 Years Old

• Married

• Has 2 sons

• Lives in Cleveland, Ohio

• Works as a manager at Nike Store

User Profile

Terrell played basketball in college, never tried out for the NBA
even though his mom was pushing him to do so.

He met his future wife at 22, got married at 23 and had first son at
25.

Terrell has not time for sports besides working out at the fitness
center located in the basement of the high-rise where he lives.

His workouts are not regular because of his not regular work
schedule. Also, he is one of the few residents taking advantage of
the fitness center and hardly gets motivated when working out
alone.

He is addicted to BBQ chicken wings and Dominos Pizza. He would
like to get back to shape and coach his sons.

Application: coreFIT 5
Team: Precision Design Concepts, INC
General Attributes

• Already knows his workout routines

• Has access to the gym

• Needs a workout buddy

Competitive Analysis

Competitive Analysis 1

App Name

Lifting Log (Android)

App does not gather any data from my phone on download

I don’t like to download things when they access my phone’s info -
so this is a +1

Very basic in design/layout

Not necessarily a bad thing, but could use some improvement in
terms of graphic

design.

http://www.androidzoom.com/android_applications/health_and_f
itness/lifting-log_

kqlq_screenshots.html

Functional Overview: Very basic in functionality

Enter Exercise name and set a rest time.

When you finish your set you enter the weight and number of reps,
notes are optional.

The rest time counts down and you either do another set or pick a
different exercise.
The app builds a chart for you to keep track of weight and reps.

LIke I said, very basic...

Value Proposition of Lifting Log (competitor)

1) For which market is the value proposition being created?

Application: coreFIT 6
Team: Precision Design Concepts, INC
People who already lift on a regular basis and understand the
exercises needed to keep in shape. I would expect the users of this
app to be intermediate to advanced.

2) What does the market value most?

This particular market wants to be able to use an app to better
keep track of their exercises. They’ve been using the paper/pen
method and writing everything down as they workout and this app
values the ability to quickly and accurately keep track of their
exercises and workout routines.

3) Which products or services are being offered?

Logging exercises, keeping track of weight and reps and building a
chart to see results.

4) What are the benefits the market will derive from the
product or service?

Users won’t need to carry around their pad and pencil anymore. All
they need is their phone to keep track of their exercises.

5) What alternative options does the market have to the
product or service?

Pen and Paper, similar apps, websites, books.

Benefits/Costs/Value of Lifting Log

Benefits: Provides the user with the ability to log their exercises
including the weight and number of reps. Does not provide a way
to modify an exercise or delete if you make a mistake. There is also
an annoying beep that you can’t turn off or change when the rest
complete, in between sets.

Costs: Free! However, you get what you pay for! Not much came
with the app.

Application: coreFIT 7
Team: Precision Design Concepts, INC
Value: Very basic app. It basically lets you log your exercise and
then graphs the exercises over time.

Competitive Analysis 2

Competitor Product description:

iFitness is an iPhone, iPad, and Android app that contains more
than 450 strength training exercises and allows users to learn
exercises, track workouts, and track the progress of their physique.

Functional properties:

The iFitness app provides users with a library of more than 450
exercises, each of which are tied to a text description, audio
instruction, HD image, and HD video.

The app allows users to pull from this library of exercises to create
workouts. Workouts can be tracked by date. Exercises within
workouts can be tracked by reps, sets, and weights. The app also
includes a weight and body measurement tracking feature. All
workouts and information are stored for future reference/use.

Users can also choose from preset workouts, in the categories of
Beginner, Fat Loss/Tone, Home-Based, Muscle Building, and
Strength.

Finally, the iFitness app has integrated a music player that plays a
random shuffle of music stored on the user’s device.

This app does not allow users to share their workouts or interact
with other users.

Notable design properties:

1. The iFitness app’s main design feature is its categorization of
exercises, offering users several options for finding exercises: by
muscle, by body part, and by gym equipment. Each list item is
represented by text and a corresponding icon. Tabs at the bottom
of the screen allow users to switch between the aforementioned
options.

2. The training log uses the same type of calendar interface that is
inherent to the iPhone/iPad, making it easy for users to quickly
know how to navigate the calendar.

Application: coreFIT 8
Team: Precision Design Concepts, INC
3. The preset workouts allow a user to easily navigate from type of
workout (i.e., Beginner), to specific workouts in this category, to a
workout plan that breaks down each day of the workout into a list
of specific exercises. The exercises appear below “Day 1” or “Day
2”, making it quick for the user to see what the full workout will
look like.

4. In the screen that lists exercises by day in the preset workout
feature, the app includes an easy “Log This” button that
automatically adds the preset workout to the user’s list of “My
Workouts”.

5. At the individual exercise level within a workout, the app provides
a large “Start” button that takes the user to a screen that allows
them to record reps and weight for each set of this exercise. Once
the user has entered this information, the pressing of a large button
labeled “Done” removes the exercise from the flow and brings the
user automatically to the next exercise in the workout.

6. Throughout the app, the screens maintain a clean design, with large
text. The main app menu exists universally at the top of the screen,
making it accessible at all times but keeps it from being a
distraction.

Customer Value Proposition:

For people interested in strength training and changing their
physique through strength training, from beginners to advanced
exercisers, the iFitness app provides the tools to learn new
exercises, create workouts, and track progress easily and
conveniently on a mobile device.

Requirements Gathering Methodology

Survey

We chose to send out a survey via social networks in order to gain
a larger amount of data on several simple, surface-level questions.
This methodology gave us some detail as to what respondents are
looking for in an app of the type we are planning, including the type
of features a user would expect in such an app. We also were able
Application: coreFIT 9
Team: Precision Design Concepts, INC
to explore the app use and fitness habits of respondents. Overall,
we had 40 respondents reply to the survey.

Interviews

We chose to conduct semi-structured interviews to go into greater
depth into potential user’s workout habits and preferences, and
their interest in a fitness app. We spoke to the following five
people:

• Male, 25 years old

• Male, 29 years old

• Female, 28 years old

• Female, 56 years old

• Female, 60 years old

Requirements Gathering Findings

Survey

Our team designed a series of questions to test the market on the
personal fitness matter. Our analysis is based on forty one
responses.

It turns out that 41.5% of respondents use a fitness application to
assist them in their daily workouts. We found that My Fitness Pal,
Nike Training Club and Run Keeper were the three most frequently
used applications.

When asked about the most valuable information tracked, while
working out, these issues became most

apparent: workout time 65.9%, number of sets, number of reps and
amount of weight lifted each received 26.8%, effort came in last
with 12.2%.

41.5% of respondents indicated that weight is their primary fitness
goal which they constantly track. This came as no surprise.
However, surprising was the fact that 39% of respondents
indicated they do not track any information at all.

Application: coreFIT 10
Team: Precision Design Concepts, INC