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Practical Affiliate Marketing Tuesday 9th June 2015 Stephen Whitelaw 35 years technology experience •Internet, Web, Digital, Social Media. •www.linkedin.com/in/stephenwhitelaw •www.kimtag.com/stephenwhitelaw •@toowist About • Your name? • What you your job role/title? • Affiliate Marketing and Online Advertising experience? • Expectations from today? WHAT IS AFFILIATE MARKETING “ Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts Affiliate Marketing a.k.a... Also known as... » Associate Program » Internet Affiliate Marketing » Direct Marketing » Performance Marketing » Partner Marketing » Pay-Per-Performance Marketing » Referral Program Some definitions …Who’s who? Advertiser (also called Merchant or Retailer) Has products (or services) to sell Pays commission on referral/sales (e.g. Uses Adwords) Publisher (also called Reseller or Affiliate) Earns Commission Accepts ads on their website (e.g. Uses Adsense) Affiliate Networks These are 3rd party companies linking Advertisers and Publishers How it works … A performance based relationship with ‘Action’ and ‘Reward’

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Huge Affiliate Companies are now houshold names … MoneySupermarket.com – Floated for £1 billion. Confused.com - £700 million valuation. uSwitch.com – Acquired by EW Scripps for £210 million. Kelkoo – Acquired by Yahoo for €475m

Practical Affiliate Marketing PDF

49 Pages·2015·2.63 MB·English

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Practical Affiliate Marketing Tuesday 9th June 2015 Stephen Whitelaw 35 years technology experience •Internet, Web, Digital, Social Media. •www.linkedin.com/in/stephenwhitelaw •www.kimtag.com/stephenwhitelaw •@toowist About • Your name? • What you your job role/title? • Affiliate Marketing and Online Advertising experience? • Expectations from today? WHAT IS AFFILIATE MARKETING “ Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts Affiliate Marketing a.k.a... Also known as... » Associate Program » Internet Affiliate Marketing » Direct Marketing » Performance Marketing » Partner Marketing » Pay-Per-Performance Marketing » Referral Program Some definitions …Who’s who? Advertiser (also called Merchant or Retailer) Has products (or services) to sell Pays commission on referral/sales (e.g. Uses Adwords) Publisher (also called Reseller or Affiliate) Earns Commission Accepts ads on their website (e.g. Uses Adsense) Affiliate Networks These are 3rd party companies linking Advertisers and Publishers How it works … A performance based relationship with ‘Action’ and ‘Reward’

Description:

Huge Affiliate Companies are now houshold names … MoneySupermarket.com – Floated for £1 billion. Confused.com - £700 million valuation. uSwitch.com – Acquired by EW Scripps for £210 million. Kelkoo – Acquired by Yahoo for €475m

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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.