by Jim Cockrum JimCockrum.com Powerful eBay Success Strategies If you would like to begin receiving the most popular eBay success newsletter in the world free please send a blank email to: [email protected] Or visit: http://www.jimcockrum.com We’d love to add you to our subscriber list! You do not have resell rights or giveaway rights to this book. You may participate in our affiliate program if you so choose and keep 50% of all book sales. Click here for details, or read more in Chapter 11 of this book. Only customers that have purchased this material are authorized to view it. If you think you may have an illegally distributed copy of this book, please contact us. Please email [email protected] to report illegal distribution. Over time we have updated and revised this book in an attempt to keep it current and as accurate as possible. Please note that you are responsible for any actions you take as a result of reading the ideas in this book however. All rights reserved. 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CCS, LLC is in no way associated with or a representative of eBay inc. © Copyright MMVII – CCS, LLC 1 SECTION 1: “The Silent Sales Machine Hiding on eBay” Summary: The original top selling eBook updated and improved! A “MUST READ” note from the author….…………………………..3 Chapter 1 - How to earn money……………………………………….9 Chapter 2 - New to eBay? YOU HAVE TO READ THIS…………..13 Chapter 3 - Collecting payment online –PayPal and more….14 Chapter 4 - One of my Silent Sales Machines ……………………17 - 4.1 A key to the “Silent Sales” system - 4.2 Dissecting my Silent Sales Machine - 4.3 Ebay “about me” page - 4.4 Ebay makes life easier on information sellers Chapter 5 - Details that make my Silent Sales Machine work..30 - 5.1 Get them to click to your “about me” page - 5.2 What should I sell - 5.2 Having more than one eBay account Chapter 6 - Creating your own information product (you don’t have to write!)……………………………………………………………..…39 Chapter 7 - Improving your machine…………………………………43 Chapter 8 - Resources for your Silent Sales Machine…………..36 Chapter 9 - How to start a Silent Sales Machine without writing anything…………………………………………………………….51 Chapter 10 - The Power of Mailing Lists and Newsletters…..59 Chapter 11 - How to make money with this book…..………….67 Summary……………………………………………………………………….70 SECTION 2: What should I sell on eBay? Summary: A collection of unique and creative ideas submitted by the thousands of readers of Jim’s free newsletter “Creative eBay Selling”. Introduction – Get excited about eBay! Chapter 12 - Creating money from thin air on eBay Chapter 13 - Creating money with other people’s stuff Chapter 14 - Finding free or really cheap stuff to sell on eBay SECTION 3: Power tips for eBay sellers Summary: A collection of insider tips and tricks as well as creative ideas that will help you maximize the profits you earn from your eBay and online business. Chapter 15: Tips for sellers that you won’t find on eBay Bonus articles: Article 1: Promoting affiliate links using full domain names. Article 2: Tapping into the power of Joint Ventures. Article 3: Profiting from eBay in creative ways Article 4: The two simple steps to MASSIVE success Resource Page: http://www.silentsalesmachine.com/resourcepg.html 2 An important note from the author: What a wild ride it’s been. I first wrote this book and sold about 10 copies of it to customers of mine on eBay in early 2002. At that time I had very few readers to give me feedback and even fewer that put my ideas into practice on eBay and on the Internet. It was around a 40 page book at that time. You are now reading the 5th major revision. Since 2002 my Internet marketing career has exploded. I won’t go into full detail here about my current situation because that information would be obsolete by the time you read it! The best way to sum it all up is to say that thanks to eBay and the implementation of the very ideas contained in this book I have been able to quit my full-time corporate job and stay home with my wife and kids. I’ll earn more money and work far fewer hours per week this year using eBay and Internet marketing than any two or even three years at my corporate sales job. Even better than that is the fact that hundreds if not thousands of others have also benefited from these ideas and are able to achieve financial goals that would not have been obtainable otherwise. That’s my proudest achievement. If you have a similar goal to quit your job and work the Internet part- time with a full-time income then I hope to help you get there. The book you are now reading is one of the all-time best selling ebooks about eBay success. It’s different from any other book on the topic and as a result its popularity continues to astound even me. Currently the top eBook sales site on the Internet is ClickBank.com. I am happy to say that this book has spent years now among the top selling titles among over 10,000 other ebooks. I am grateful for the loyalty and support of those that have also joined my newsletter mailing list. That mailing list is now the largest list of eBay and Internet marketing enthusiasts in existence. I say all that not to boast, but to build credibility and also to put a dream in your heart if it’s not already there. What’s in it for you? 3 Like so many others I hope you’ll find new streams of income for you and your family. I hope you’ll find more free time and less stress to go along with the new income. This book is a detailed journey into specifics. You will look at eBay differently after reading this book. Here are some examples of what I mean: Right now you likely see eBay After this book you’ll see eBay with these formulas in mind: this way: 1. One item up for auction gets 1. One auction can bring me me one buyer. potentially hundreds of new buyers before, during and after the auction is over. 2. The more auctions I have 2. I only need a handful of listed on eBay the more auctions to make as much profit I’ll have. or more money than people listing several times more of the same items I’m selling. 3. If I sell an item on eBay for 3. If I just lost a little money less than my cost I’ve just on an auction that’s OK, I lost money. got several new paying customers anyway or I grew my customer base for future sales. 4. My success on eBay 4. My success on eBay depends on my ability to depends on my ability to find tons of unique products attract *hits to my auctions that I can sell at maximum and supply those shoppers markup for as big of a profit with multiple buying as possible. opportunities and also turn those shoppers into lifetime customers. 5. An eBay auction is where I 5. An eBay auction is my sell one item. chance to turn hundreds of browsing eBay customers into lifetime customers that buy products from me on and off eBay. 6. If someone clicks to my 6. A shopper looking for eBay auction for Product X Product X on eBay is very all they want is Product X. likely to also be interested in free or fee based information on Product X, a book about Product X, a 4 newsletter on Product X, and products similar to Product X. We also know that they are likely new to eBay and may want help getting to know eBay. 7. After I sell the “junk in my 7. Finding an endless supply of closets” I really don’t have profitable items to sell on much I can sell on eBay eBay is SIMPLE and ANYONE without making a large can do it with minimal investment in this business. effort. 8. I’m too busy to have an 8. You can start with as little “eBay business”. as a few minutes per week and grow your business at any rate you choose. *hit = a unique visitor to your eBay auction or web site You’ll soon feel sorry for people that don’t yet see it “our” way, and you’ll start coming up with even more ways to make money by teaching them to see it “our” way! Everyday over 80,000 people register on eBay for the first time. It is the most trafficked website in the world that isn’t a search engine. This is one serious web site! One great thing about the ideas in this book is the fact that eBay is still an UNTAPPED gold mine – I’ve been saying it for years, but it’s still true. Even though I’ve sold a lot of this book the opportunities now are GREATER than when I first started selling it. The internet is exploding with new potential, and eBay is on top of the whole game. You will notice that nearly all URL’s in this book are “redirect” links that point to my website “silentsalesmachine.com/XXXX” where “XXXX” is the redirect portion of the link. If this confuses you don’t worry – it will make sense as you read along. I’ve taken the “redirect’ approach so that I can easily update links that are outdated if you happened to encounter one. Please let me know if you have any trouble with any links. I’ll update them ASAP if you find one dead. Send an email to [email protected]. Part of the beauty of eBooks is that they are “living” documents that can be updated and corrected on the fly by the author. Let’s take advantage of that! 5 Throughout this book we will reference one of my ‘Silent Sales Machines’. There is a website associated with this “money machine” of mine. It is located at www.321tix.com. Don’t be intimidated by the thought of setting up a website though. Many of the techniques in this book only require that you have a mere familiarity with using email – no website needed for now! Be warned however that this book may be just the inspiration you’ve been waiting on to “make the leap” and get your own web site if you don’t have one yet. Letter from a reader: Hi Jim, You may remember us from last year, Jeff and Rachel... We used (your book) "The Silent Sales Machine" to get started selling paintball equipment online... We will hit about $220K this month on eBay and feel that $500K is our true potential. We should come in close to $6mill in total sales with a little more than half of that being from eBay this year. Funny what a little e- book can do. Now granted, the blood and sweat has been there every step of the way but we owe it to you for our roots. We are ever grateful for what you have shared with us and truly acknowledge that it was "The Silent Sales Machine" book that was the foundation of everything we are today. If you'd like, we are comfortable in sharing our story with readers if you wish. It is the least we can do. Thanks, Jeff Lizik If you don’t have several new ideas bouncing around in your head after reading this book then you weren’t paying attention. I get emails daily from people that have been inspired to success with the simple yet profoundly effective concepts in this book. People just like you and me are making a great full or part time income on eBay RIGHT NOW and they aren’t necessarily working 10 hours/day to do it. The true eBay guru’s can take a day off from shipping and packing when they need to! That’s what I want to teach you here. 6 The idea for my first ‘Silent Sales Machine’ hit me like a ton of bricks. That one idea has changed my life and the lifestyle my family enjoys. I’ll give you more detail later in the book, but stick with me for a moment. I was selling a handful of items at a time on eBay and making a decent side income doing it. One day I took a hard look at the “hit counter” for my auctions. A “hit counter” tells you how many visitors you are getting. I had HUNDREDS and even THOUSANDS of people looking at each of my auctions. Very few of those hundreds of shopper were sending me any money though. There was only one winner/buyer per auction. That’s when it occurred to me. There are countless websites that would kill for some traffic like that to their web site! I was getting a lot of traffic, but I was ignoring all of my “hits” except for the one “hit” that was my winning bidder. One thousand customers and one sale…that’s a let down! This book will teach you how a simple idea has given me MULTIPLE buyers per auction while still selling one item at a time WITHOUT violating eBay policies. The second part of this book is a collection of ideas that answer the most popular question on the mind of every eBay seller, “What should I sell on eBay?” 7 The last sections of this book are filled with POWER tips and ideas that will help you put your eBay and Internet business on the fast path to success. I’ve managed to pull together some great ideas and I hope you’ll find inspiration and feel compelled to succeed on eBay after reading the latest version of my book. Best Wishes, Jim Cockrum JimCockrum.com Author of “The Silent Sales Machine Hiding on eBay” (And self proclaimed “eBay Freak”) 8 SECTION 1 The Silent Sales Machine Section one summary: The original top selling eBook updated and improved! This is the story of how Jim used his small eBay business to launch an Internet empire. Chapter 1 How to earn money Eighty percent of success is showing up. – Woody Allen Fellow entrepreneur, There are only a handful of ways we can earn money. 1. We Can Work for Someone Else We can work for someone else and get reimbursed for every hour or every widget or every sale (that’s the way most people do it…). That process looks something like this: Make something or buy something you can sell for a profit, advertise, sell, pack, ship, collect cash, and repeat… You are likely doing one of those activities for a living right now (or you are managing other people doing those things). Do you plan to grow rich doing that? Just a question... 9 2. Work for Ourselves Next, we can work for ourselves and get paid for every widget or every sale we make (hundreds of thousands are doing this on eBay, but very few are making a full time living at it). That process looks like this: Make something or buy something you can sell for a profit, advertise, sell, pack, ship, collect cash, and repeat… The only difference between those two scenarios is we do it all ourselves in the second example, and all the numbers are smaller. Some very successful eBay ‘Power Sellers’ are working 40 hours per week selling hundreds of items in hundreds of auctions- they are admired by many of us as “eBay success stories”. You might see them in a different light after reading this book. 3. Traditional Investing Another option is to invest our money and let it earn for us. That’s always a good idea, but this book is not about traditional investing. -STOP- Can you name any other methods of earning money? Think about it for a minute before going on… Thinking of it on your own, will put you in the right frame of mind to absorb the power of the concept I’ve got for you. Read the top of this page again if you have to and see if you can think of another way to earn money that isn’t listed above. ***DON’T PEEK YET*** I’m going to show you how I’ve put what I believe to be one of the most powerful earning methods in the world into action using eBay. You owe it to yourself to start thinking about earning money in a totally different way. If you didn’t come up with it on your own, YOU REALLY NEED THIS BOOK! Some call it “autopilot income”, some call it “residual income”, and I call it my ‘Silent Sales Machine’. The process works like this. 10