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Power, Media, Culture A Critical View from the Political Economy of Communication Editedby Luis A. Albornoz Translated by Ian Barnett Power, Media, Culture GlobalTransformationsinMediaandCommunicationResearch SeriesEditors:MarjandeBruin,TheUniversityoftheWestIndies,Jamaica,andClaudia Padovani,UniversityofPadova,Italy Advisory Board: Pradip Thomas, Vice-President of IAMCR, University of Queensland, Australia,AntonioPasquali,UniversidadCentraldeVenezuela,DayaKishanThussu,Uni- versity of Westminster, UK, Francesca Musiani, CSI, MINES ParisTech, France, Gerard Goggin, University of Sidney, Australia, Liu Liqun, Communication University, China, HillelNossek,TheCollegeofManagementAcademicStudies,Israel,IbrahimSaleh,Uni- versityofCapeTown,SouthAfrica,KaarleNordenstreng,UniversityofTampere,Finland, KarinWilkins,UniversityofTexas,Austin,MarcRaboy,McGillUniversity,Canada,Martin Becerra, Universidad Nacional de Quilmes, Argentina, Robin Mansell, London School ofEconomics,UK,Ruth Teer-Tomaselli,UniversityofKwaZuluNatal,SouthAfrica,Todd Holden,TohokuUniversity,Japan,UshaRaman,UniversityofHyderabad,India Thisseriescontributestoexploring,increativeandtransdisciplinarymanners,thechallenges posedbyfast-evolvingcommunicationdevelopmentsinanincreasinglyconnectedworld. Itprovidesavenueforcollectingstate-of-the-art,soundandinnovativescholarlyperspec- tivesonspecificaspectsofcommunicationtransformations. Due to ever-increasing global interactions among individuals, communities and commu- nicationdevices,scholarsfacethechallengeofrethinkingtheverycategories–ofspace, time,boundariesandtechnology–throughwhichcommunicationandmediastudieshave evolved,thuscontributingtoidentifyingandrefiningconcepts,theoriesandmethodsto explorethediverserealitiesofcommunicationinachangingworld. TheInternationalAssociationforMediaandCommunicationResearch(IAMCR)hasalong traditionofbeingatrulyinternationalacademicassociation,withmembersworkinginall cornersoftheglobe.ThisuniquefeaturemakesitpossibletoincludeinthePalgrave/IAMCR seriescontributionsfromhighlydiversegeoculturalanddisciplinarytraditions. Theseriesfostersandgeneratesresearchthatexplorescriticalcommunicationandmedia concernsfromavarietyoftheoreticalandmethodologicalapproaches.Outstandingcontri- butionsfromnon-Anglophoneareaswillalsobemadeavailabletoaglobalreadership,after translationintoEnglish. Titlesinclude: ClaudiaPadovaniandAndrewCalabrese(editors) COMMUNICATIONRIGHTSANDSOCIALJUSTICE HistoricalAccountsofTransnationalMobilizations LuisA.Albornoz(editor) POWER,MEDIA,CULTURE ACriticalViewfromthePoliticalEconomyofCommunication GlobalTransformationsinMediaandCommunicationResearch SeriesStandingOrderISBN978–1–137–43370–1(hardback) 978–1–137–43371–8(paperback) (outsideNorthAmericaonly) Youcanreceivefuturetitlesinthisseriesastheyarepublishedbyplacingastandingorder. Pleasecontactyourbookselleror,incaseofdifficulty,writetousattheaddressbelowwith yournameandaddress,thetitleoftheseriesandtheISBNquotedabove. Customer Services Department, Macmillan Distribution Ltd, Houndmills, Basingstoke, HampshireRG216XS,England Power, Media, Culture A Critical View from the Political Economy of Communication Editedby Luis A. Albornoz CarlosIIIUniversityofMadrid,Spain Translatedby Ian Barnett Palgrave macmillan Selectionandeditorialmatter©LuisA.Albornoz2015 Individualchapters©Respectiveauthors2015 Foreword©JanetWasko2015 Softcoverreprintofthehardcover1stedition2015978-1-137-54007-2 Allrightsreserved.Noreproduction,copyortransmissionofthis publicationmaybemadewithoutwrittenpermission. Noportionofthispublicationmaybereproduced,copiedortransmitted savewithwrittenpermissionorinaccordancewiththeprovisionsofthe Copyright,DesignsandPatentsAct1988,orunderthetermsofanylicence permittinglimitedcopyingissuedbytheCopyrightLicensingAgency, SaffronHouse,6–10KirbyStreet,LondonEC1N8TS. Anypersonwhodoesanyunauthorizedactinrelationtothispublication maybeliabletocriminalprosecutionandcivilclaimsfordamages. Theauthorshaveassertedtheirrightstobeidentifiedastheauthorsofthis workinaccordancewiththeCopyright,DesignsandPatentsAct1988. Firstpublishedin2011asPoder,medios,cultura.Unamiradacrítica desdelaeconomíapolíticadelacomunicación,publishedbyPaidós. 978–950–12–2735–2 Englisheditionpublished2015by PALGRAVEMACMILLAN PalgraveMacmillanintheUKisanimprintofMacmillanPublishersLimited, registeredinEngland,companynumber785998,ofHoundmills,Basingstoke, HampshireRG216XS. PalgraveMacmillanintheUSisadivisionofStMartin’sPressLLC, 175FifthAvenue,NewYork,NY10010. PalgraveMacmillanistheglobalacademicimprintoftheabovecompanies andhascompaniesandrepresentativesthroughouttheworld. Palgrave®andMacmillan®areregisteredtrademarksintheUnitedStates, theUnitedKingdom,Europeandothercountries. ISBN978-1-349-71207-6 ISBN978-1-137-54008-9(eBook) DOI 10.1057/9781137540089 Thisbookisprintedonpapersuitableforrecyclingandmadefromfully managedandsustainedforestsources.Logging,pulpingandmanufacturing processesareexpectedtoconformtotheenvironmentalregulationsofthe countryoforigin. AcataloguerecordforthisbookisavailablefromtheBritishLibrary. AcatalogrecordforthisbookisavailablefromtheLibraryofCongress. This collective work is dedicated to all those researchers who, through their intellectual work and political commitment, contribute to the building of critical thinking This page intentionally left blank Contents ListofFiguresandTables ix Foreword x Acknowledgements xx NotesonContributors xxi Part I ThePoliticalEconomyofCommunication 1 CurrentChallengesfortheCriticalEconomyofCulture andCommunication 3 RamónZallo 2 ThePoliticalEconomyofCommunication:ALiving Tradition 35 VincentMosco Part II CulturalorCreativeIndustries? 3 IntellectualsandCulturalPolicies 61 PhilipSchlesinger 4 CulturalIndustries,CreativeEconomyandthe InformationSociety 73 GaëtanTremblay 5 CreativityversusCulture? 96 EnriqueBustamante Part III CulturalConsumptionfromaCritical Perspective 6 StudyingCulturalBehaviours,Consumptions,Habitsand Practices 111 ArmandMattelart 7 NewApproachesforNewSocioculturalPractices 127 MicaelHerschmann vii viii Contents 8 CulturalConsumptionandMediaPower 137 FranciscoSierra Part IV ChallengesinThinkingabout CommunicationandCulture 9 DigitalNetworksandServices:ANewPoliticaland TechnologicalAgenda 165 LuisA.Albornoz 10 CommunicationandEpistemologicalStruggle 189 CésarBolaño 11 CultureandCommunication:APoliticalEconomyView 200 DeliaCroviDruetta Index 213 Figures and Tables Figures 4.1 CreativeindustrysectorsaccordingtotheCIMD 86 Tables 1.1 Holistictableforacriticaleconomyofcultureand communication 14 4.1 Majorexportingcountriesofcreativeproducts(2005) 88 4.2 Exportsofcreativeproductsbyeconomicgroupsin2005 (inmillionsofUSdollars) 89 4.3 Thelargestexportingcountriesofaudiovisualproducts (2005) 90 ix

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