Portfolio 2014 Eva Bland.pdf (PDFy mirror)

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Ullustrated Posts

Kick the can.

fe

Tiy baking
grilling fora heatn
hema

Mission Health

The development of illustrated Facebook posts provided a way to both
educate followers and increase brand recognition for specific Mission
Health campaigns. Sharing, commenting and liking were encouraged with
these posts. Average “tikes” on any given post reached in the hundreds,
social Campaign

‘Mission Marketing and MAHEC came for help with the digital marketing of the Sth Annual
Partnering of Western Medicine and integrative Healthcare Conference as well as help with
boosting ticket sales for New York Times Bestselling Author Andrew Weil's public talk at
UNCaA's Kimmel Arena,

iff timeline of 7 weeks and an approved budget of $5,000 1
took a coriference that had almost no registered attendees to
‘eqrecisters

‘The final report from MAHEC shows the two top referrers
‘as “sirect entry’ and "Facebook com”. Facebook Graphic
posts saw ‘Viral-activity" with sharing and comments
increasing on a daily basis,

“Thy6UGh increased advertisements and promotions tickets sales
for Dr. Weil's public speaking event during the conference
incteased in the last 2 weeks with up to 617 seats accounted for.
Hhikeiere

‘Twitter — The Next Best Thing to Being Outdoors

‘Through strategic aliances with bloggers, outdoor organizations, and retail shops
Facebook content has begun to see viral attention; being shared among hundreds of fans,
far outside of our reach,

point and
‘limb it

@ veneer Becavnr
#hikerchat

Average Reach:

‘Average Timeline
Deliveries:

#eikeroRabbas become a regular trending chat on Twitter attracting attention#irom
industry bloggerSuear review sites, online media, and other natiomalifiknown Outdoors
Brand, itis the top chal iimwitter relating to the outdoonst
Social Management

¥°@G3'in
social Strategy

‘Social media strategies have been developed for a number of diferent clients in
‘varying industries. Listening to marketing objectives and applying them to social holds
‘the mast potential for any client. From this strategy individuals walk away with a clear
‘approach, numerous tactics and detailed steps.