Description:In this brilliantly conceived and clearly argued discussion of the relationship between high and popular culture, Herbert Gans, outspoken advocate of cultural pluralism, questions the universality of high culture standards.;Title Page; Dedication; Preface to the Revised and Updated Edition; Preface; Introduction; Chapter One -- The Critique of Mass Culture; Postscript to Chapter One; Chapter Two -- A Comparative Analysis of High and Popular Culture; Postscript to Chapter Two; Chapter Three -- The Evaluation of Taste Cultures and Publics; Postscript to Chapter Three; Notes; Index; Copyright Page.