Political Marketing in the 2021 Canadian Federal Election PDF
169 Pages·2023·3.333 MB·English
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Description:
This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
