Political Humor in a Changing Media Landscape Lexington Studies in Political Communication Series Editor: Robert E. Denton, Jr., Virginia Tech University This series encourages focused work examining the role and function of communication in the realm of politics including campaigns and elections, media, and political institutions. Recent Titles in This Series Political Humor in a Changing Media Landscape: A New Generation of Research Edited by Jody C Baumgartner and Amy B. Becker The Influence of Polls on Television News Coverage of Presidential Campaigns By Vincent M. Fitzgerald Political Conversion: Personal Transformation as Strategic Public Communication By Don Waisanen The 2016 American Presidential Campaign and the News: Implications for the American Republic and Democracy Edited by Jim A. Kuypers A Rhetoric of Divisive Partisanship: The 2016 American Presidential Campaign Discourse of Bernie Sanders and Donald Trump By Colleen Elizabeth Kelley Studies of Communication in the 2016 Presidential Campaign Edited by Robert E. Denton, Jr. The Monstrous Discourse in the Donald Trump Campaign: Implications for National Discourse By Debbie Jay Williams and Kalyn L. Prince The Political Blame Game in American Democracy Edited by Larry Powell and Mark Hickson Political Campaign Communication: Theory, Method, and Practice. Edited by Robert E. Denton Jr. Political Humor in a Changing Media Landscape A New Generation of Research Edited by Jody C Baumgartner and Amy B. Becker LEXINGTON BOOKS Lanham • Boulder • New York • London Published by Lexington Books An imprint of The Rowman & Littlefield Publishing Group, Inc. 4501 Forbes Boulevard, Suite 200, Lanham, Maryland 20706 www.rowman.com Unit A, Whitacre Mews, 26-34 Stannary Street, London SE11 4AB Copyright © 2018 The Rowman & Littlefield Publishing Group, Inc. All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without written permission from the publisher, except by a reviewer who may quote passages in a review. British Library Cataloguing in Publication Information Available Library of Congress Cataloging-in-Publication Data Is Available ISBN 978-1-4985-6508-0 (cloth: alk. paper) ISBN 978-1-4985-6509-7 (electronic) ∞ ™ The paper used in this publication meets the minimum requirements of American National Standard for Information Sciences—Permanence of Paper for Printed Library Materials, ANSI/NISO Z39.48-1992. Printed in the United States of America Contents List of Figures ix List of Tables xi Introduction: Still Good for a Laugh? Political Humor in a Changing Media Landscape 1 Jody C Baumgartner and Amy B. Becker SECTION I: COMEDY, ADVOCACY, JOURNALISM, OR SOMETHING ELSE ENTIRELY? IT’S NOT JUST ENTERTAINMENT ANYMORE 9 1 The Rise of Advocacy Satire 11 Don J. Waisanen 2 Journalist or Jokester? An Analysis of Last Week Tonight with John Oliver 29 Julia R. Fox 3 Partisan Trends in Late Night Humor 45 S. Robert Lichter and Stephen J. Farnsworth SECTION II: IMPACTING CITIZENSHIP: THE EFFECTS OF EXPOSURE TO POLITICAL COMEDY ON DEMOCRATIC ENGAGEMENT 59 4 The Limits of Attitude Change: Political Humor during the 2016 Campaign 61 Jody C Baumgartner v vi Contents 5 Interviews and Viewing Motivations: Exploring Connections between Political Satire, Perceived Learning, and Elaborative Processing 79 Amy B. Becker 6 Inoculation against/with Political Humor 95 Josh Compton SECTION III: HUMOR APPRECIATION: AUDIENCE RESPONSES TO POLITICAL COMEDY 115 7 The Political Ethology of Debate Humor and Audience Laughter: Understanding Donald Trump, Hillary Clinton, and Their Audiences 117 Patrick A. Stewart, Reagan G. Dye, and Austin D. Eubanks 8 The Joke Is On You: Satire and Blowback 137 Sophia A. McClennen 9 What Is Funny to Whom? Applying an Integrative Theoretical Framework to the Study of Political Humor Appreciation 157 Christiane Grill SECTION IV: IT’S GONE GLOBAL: INTERNATIONAL PERSPECTIVES ON POLITICAL COMEDY 183 10 Political Entertainment in Comparative Perspective: Exploring the Applicability of the Gateway Hypothesis across Media Systems 185 Michael A. Xenos, Patricia Moy, Gianpietro Mazzoleni, and Julian Mueller-Herbst 11 The Causes and Consequences of Affinity for Political Humor 207 Mark Boukes 12 Freedom of the Press in Israeli and American Satire 233 Edo Steinberg SECTION V: PROSPECTS FOR A NEW GENERATION OF LAUGHTER: THE EVOLUTION OF POLITICAL COMEDY 251 13 A New Generation of Satire Consumers? A Socialization Approach to Youth Exposure to News Satire 253 Stephanie A. Edgerly Contents vii 14 The Context for Comedy: Presidential Candidates and Comedy Television 273 Michael Parkin 15 The Ides of September: Jimmy Fallon, Donald Trump, and the Changing Politics of Late Night Television 293 Jonathan S. Morris Conclusion: Looking Ahead to the Future: Why Laughing and Political Humor Will Matter Even More in the Decade to Come 309 Amy B. Becker and Jody C Baumgartner Index 319 About the Contributors 335 List of Figures Figure 5.1 Interview Exposure, Affinity for Entertaining News, and Elaborative Processing 86 Figure 11.1 Affinity for Political Humor by Enjoyment of Satire 222 Figure 11.2 The Dual Role AFPH Could Play in Research on Political Satire 224 Figure 14.1 Comedic Appearances by Campaign Year 278 Figure 14.2 Number of Presidential Candidates by Year 282 ix