Plunkett's Games, Apps and Social Media Industry Almanac 2012: Gaming Industry Market Research, Statistics, Trends and Leading Companies

324 Pages·2011·3.4 MB·English

by  Jack W. Plunkett

A few notes about viewing Plunkett Research books in PDF format…

• When in Adobe Acrobat Reader, click on the bookmark icon in the top left of the screen display
a list of bookmarks, which are a very thorough table of contents with links to pages within the
PDF.
• Click a bookmark to jump to a particular chapter, table or section.
• For easiest viewing, increase or decrease the zoom percentage (in the top toolbar, or by holding
the Ctrl key while using the Mouse Wheel) as necessary.
• Click the bookmark icon again to hide the list of bookmarks as necessary.
• In order to use this PDF, you must agree to the terms of the End User License Agreement that
follows on or about page viii of this PDF.

A few notes about the following pages…

• The pages immediately following tell you more about our book titles and how to purchase them.
• We suggest you print out the Customer Support form on the next page and fax it to us at
713.932.7080. You can register for a free, 1-year, 1-seat online account with access to the latest
data for your book’s industry trends, statistics and company profiles.
• To order other books, print the order form on the last two pages of this PDF and fax it to
713.932.7080 or visit our website at www.plunkettresearch.com.
• The book in its entirety begins on or about page iv of this PDF.
• Thank you for interest.
Customer Support Information

Plu nkett’s Games, Apps & Social Media

Industry Almanac 2012

Please register your book immediately…

if you did not purchase it directly from Plunkett Research, Ltd. This
will enable us to fulfill your requests for assistance. Also, it will enable
us to notify you of future editions.

Your purchase includes access to Book Data
and Exports online

As a book purchaser, you can register for free, 1-year, 1-seat online access to
the latest data for your book’s industry trends, statistics and company profiles.
This includes tools to export company data. Simply send us this registration
form, and we will send you a user name and password. In this manner, you will
have access to our continual updates during the year. Certain restrictions apply.

____ YES, please register me as a purchaser of the book.
I did not buy it directly from Plunkett Research, Ltd.

____ YES, please register me for free online access. I am the actual, original
purchaser. (Proof of purchase may be required.)

Customer Name ____________________________________________________
Title______________________________________________________________
Organization_______________________________________________________
Address___________________________________________________________
City_______________________________State________Zip_________________
Country (if other than USA)___________________________________________
Phone_________________________Fax ________________________________
E-mail ____________________________________________________________

Plunkett Research®, Ltd.
Return to:
Attn: Registration
P.O. Drawer 541737, Houston, TX 77254-1737 USA
713.932.0000 (cid:141) Fax [phone] (cid:141) www.plunkettresearch.com
[email protected]

* Purchasers of used books are not eligible to register. Use of online access is
subject to the terms of the end user license agreement.
Want More Plunkett Research?
Plunkett Research Online now has all of the latest industry data, trends and statistics for
all industries available for a free trial.
• Access to thousands of company profiles
• Informative insights on leading industry trends
• Valuable statistics in varying sectors
Follow Us Online
Please click any or all of these buttons to get the frequent and informative
updates on our products and services.
Video Industry Overview
Quickly get up-to-date on the latest industry trends and developments with our
concise video overviews, featuring CEO Jack W. Plunkett.
PLUNKETT’S
GAMES, APPS & SOCIAL MEDIA INDUSTRY
ALMANAC 2012

The Only Complete Guide to the Business of Games, Mobile
Applications and Social Media

Jack W. Plunkett

Published by:
Plunkett Research®, Ltd., Houston, Texas
www.plunkettresearch.com
PLUNKETT’S
GAMES, APPS & SOCIAL MEDIA INDUSTRY
ALMANAC 2012

Editor and Publisher:
Jack W. Plunkett

Executive Editor and Database Manager: Information Technology Interns:
Martha Burgher Plunkett Dong Han
Danil K. Safin
Senior Editors and Researchers:
Addie K. FryeWeaver E-Commerce Manager:
Christie Manck Alejandra Avila

Editors, Researchers and Assistants: Video & Graphics Manager:
Kalonji Bobb Geoffrey Trudeau
Elizabeth Braddock
Michelle Dotter Special Thanks to:
Jeremy Faulk eMarketer
Andrew Olsen Experian Hitwise
Jill Steinberg Gartner Group
Suzanne Zarosky International Telecommunications Union
Nielsen Media Research
Enterprise Accounts Managers: NPD Group
Emily Hurley PricewaterhouseCoopers
Kelly Burke U.S. Bureau of Labor Statistics
U.S. Census Bureau
Information Technology Manager: U.S. Federal Communications Commission
Wenping Guo

Plunkett Research®, Ltd.
P. O. Drawer 541737, Houston, Texas 77254 USA
Phone: [phone] Fax: [phone]
www.plunkettresearch.com
Copyright © 2011, Plunkett Research,® Ltd.
All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic
or mechanical, including by photocopying or by any information storage or retrieval system, without the written
permission of the publisher.

Published by:
Plunkett Research,® Ltd.
P.O. Drawer 541737
Houston, Texas 77254-1737

Phone: [phone]
Fax: [phone]
Internet: www.plunkettresearch.com

ISBN13 # 978-1-60879-905-3
End-User License Agreement, Limited Warranty & Limitation of Liability
Important, read carefully: This agreement is a legal agreement between you (whether as an individual or
an organization) and Plunkett Research, Ltd. By installing, copying, downloading, accessing or otherwise
using this PDF or electronic file (the “Plunkett Data”), you agree to be bound by the terms of this
Agreement. If you do not agree to the terms of this Agreement, do not install or use the Plunkett Data.
The information (the "Data" or the "Plunkett Data") contained in this electronic file or any derivative
thereof is the property of Plunkett Research, Ltd. Copyright laws and international copyright treaties,
as well as other intellectual property laws and treaties, protect the Plunkett Data.
LIMITED RIGHTS TO INSTALL DATA ON ELECTRONIC DEVICES:
Plunkett Research,® Ltd. grants you a non-exclusive license to use and and/or install this Data, including
installation of electronic files on one individual desktop computer AND on one laptop computer AND one
mobile device such as a cellular mobile telephone or an ebook reader. This is a limited license, which
applies to a single user. Organizations desiring multi-user licenses may purchase additional rights at
reasonable cost by contacting Plunkett Research,® Ltd., 713.932.0000, www.plunkettresearch.com, email:
[email protected].
LIMITED RIGHTS TO EXPORT OR COPY DATA, SUBJECT TO CONTINUED COPYRIGHT NOTICE:
Limited exporting or copying of certain limited amounts of Data for creation of mailing lists, summaries and
contact lists is allowed, PROVIDED THAT: 1) The exported Data is for use by one organization, company or
individual only. 2) The exported Data will not be re-sold, posted to an Internet-based file, commercially
published, or broadly distributed outside of the individual/organization/corporation that has purchased the
Plunkett Data. 3) Broad use, multi-premises use, or sharing outside of the individual/organization/corporation
that purchased the Plunkett Data is not allowed. 4) Violators will be subject to all penalties allowed by law.
Rights under this license may not be sold or transferred. Data which may be exported or copied under
the rights conferred through this paragraph may consist of any of the following: i. Up to 400 words of text; ii.
Company names, addresses, telephone numbers, and executives with job titles; iii. Up to 2 tables or charts,
PROVIDED THAT said Data is immediately followed by this information in a font size that is clearly legible
and of no less than 9 points in size: Copyright © Plunkett Research,® Ltd., www.plunkettresearch.com, all
rights reserved.
LIMITED WARRANTY:
While Plunkett Research, Ltd. has made an effort to obtain the Data from sources deemed reliable,
Plunkett Research, Ltd. makes no warranties, expressed or implied, regarding the accuracy, the
installation or usability of an electronic file, or any aspect of the Data contained herein whether in its
original electronic version or any derivative thereof. The Data is provided to the End-User “AS IS”
without warranty of any kind. No oral or written information or advice given by Plunkett Research,
Ltd., its employees, distributors or representatives will create a warranty or in any way increase the
scope of this Limited Warranty, and the Customer or End-User may not rely on any such information
or advice.
Among other things, this Limited Warranty applies to your ability to install an electronic file or
software or such an installation's effects on your computer or other electronic devices. Plunkett
Research, Ltd. assumes no liability and does not guarantee that this Data will install or function
correctly on your computer or other electronic devices and further does not guarantee or accept any
liability for the results of your attempt to install this Data, including any fault or dysfunction
(including, but not limited to: computer viruses and/or alterations to computer files, registries or
setups) to your computer or electronic devices that may be caused by installation or use.
Customer Remedies: Plunkett Research,® Ltd. and its suppliers' entire liability and your exclusive remedy
shall be, at Plunkett Research® Ltd.'s sole discretion, either (a) return of the price paid, if any, or (b) repair
or replacement of the product that does not meet Plunkett Research,® Ltd.'s Limited Warranty and that is
returned to Plunkett Research, Ltd. with sufficient evidence of or receipt for your original purchase.
NO OTHER WARRANTIES: TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW,
PLUNKETT RESEARCH, LTD. AND ITS SUPPLIERS AND DISTRIBUTORS DISCLAIM ALL OTHER
WARRANTIES AND CONDITIONS, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED
TO, IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR
PURPOSE, TITLE AND NON-INFRINGEMENT WITH REGARD TO THE PRODUCT, AND THE
PROVISION OF OR FAILURE TO PROVIDE SUPPORT SERVICES. THIS LIMITED WARRANTY GIVES
YOU SPECIFIC LEGAL RIGHTS. YOU MAY HAVE OTHERS, WHICH VARY FROM
STATE/JURISDICTION TO STATE/JURISDICTION.
LIMITATION OF LIABILITY: TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO
EVENT SHALL PLUNKETT RESEARCH, LTD. BE LIABLE FOR ANY SPECIAL, INCIDENTAL OR
CONSEQUENTIAL DAMAGES WHATSOEVER (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR
LOSS OF BUSINESS PROFITS, BUSINESS INTERRUPTION, LOSS OF BUSINESS INFORMATION,
ABILITY TO OBTAIN OR RETAIN EMPLOYMENT OR REMUNERATION, ABILITY TO PROFITABLY
MAKE AN INVESTMENT, OR ANY OTHER PECUNIARY LOSS) ARISING OUT OF THE INSTALLATION
OF, USE OF, OR RELIANCE UPON THIS DATA, OR THE INABILITY TO USE THIS DATA (WHETHER IN
ELECTRONIC OR PRINTED FORM) OR THE FAILURE OF PLUNKETT RESEARCH, LTD. TO PROVIDE
SUPPORT SERVICES, EVEN IF PLUNKETT RESEARCH, LTD. HAS BEEN ADVISED OF THE
POSSIBILITY OF SUCH DAMAGES. IN ANY CASE, PLUNKETT RESEARCH, LTD.’S ENTIRE LIABILITY
UNDER ANY PROVISION OF THIS END-USER LICENSE AGREEMENT SHALL BE LIMITED TO THE
AMOUNT ACTUALLY PAID BY YOU FOR THE PRODUCT. BECAUSE SOME STATES/JURISDICTIONS
DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY, THE ABOVE LIMITATION MAY NOT
APPLY TO YOU.
PLUNKETT'S GAMES, APPS & SOCIAL MEDIA
INDUSTRY ALMANAC 2012

CONTENTS

A Short Games, Apps & Social Media Industry Glossary x
Introduction 1
How To Use This Book 3
Chapter 1: Major Trends Affecting the Games, Apps & Social Media Industry 7
1) Introduction to the Games, Apps and Social Media Industry 7
2) User Generated Content Drives Social Media and Generates Ad Revenues 9
3) Social Media Privacy Concerns Plague the Industry 11
4) Multimedia Hub Homes Slowly Become a Reality/TVs are Internet Ready 12
5) New Platforms Revolutionize Electronic Games/Microsoft’s New Kinect Raises the Standard 13
6) 3-D Games Open New Opportunities/Some Safety Concerns Arise 15
7) Apple’s iPhone, iPod Touch and iPad Raise User Expectations and Deliver Mobile
Entertainment 15
8) Big Trends Include Kindle, ebooks and new Mobile Tablet Entertainment Devices like
Apple’s iPad 16
9) Bluetooth Provides Wireless Connectivity to Millions of Cellphones and Other Devices 17
10) Fantasy Sports Post Growth, Creating $1 Billion in Revenue Online 18
11) Multi-Player Gaming (MMORPGs) is Strong Worldwide 19
12) Virtual Worlds Open Up New Revenue Sources 19
13) Online Play/Social Gaming on the Rise 20
14) TV over IP—TV Networks, Cable Companies and Web Sites Converge 21
15) Apple Rules in Apps/Android Plays Catch-up 22
16) Wireless Devices Become a Fast-Growing Market for Electronic Games/Angry Birds Major
Success 23
Chapter 2: Games, Apps & Social Media Industry Statistics 25
Games, Apps & Social Media Industry Overview 26
Top 10 Social Networking Websites: May 2011 27
Percent of Home Broadband Adoption Across Population Subgroups, U.S.: 2006-2010 28
Top 10 PC Game Titles Played, U.S. - December 2010 29
Top Console Usage, U.S. - December 2010 30
Top 5 Search Engines, U.S.: May 2011 31
Cellular & Other Wireless Telecommunications, Estimated Sources of Revenue & Expenses,
U.S.: 2006-2009 32
Number of Business & Residential High Speed Internet Lines, U.S.: 2003-2010 33
Software Publishing Industry, U.S.: Estimated Revenue, Inventories & Expenses, 2006-2009 34
Software Publishing Industry, U.S.: Estimated Operating Expenses, 2006-2009 35
Internet Publishing & Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2006-2009 36
Estimated U.S. Information & Entertainment Sector Revenues by NAICS Code: 2007-2009 37
Wireless Standards & Speeds 38
Common Internet Activities, U.S. 39
Common Daily Internet Activities, U.S. 40

Continued on the next page
Continued from the previous page

Chapter 3: Games, Apps & Social Media Industry Contacts
Addresses, Telephone Numbers and Internet Sites 41
Chapter 4: THE GAMES, APPS & SOCIAL MEDIA 200:
Who They Are and How They Were Chosen 65
Industry List, With Codes 66
Index of Companies Within Industry Groups 67
Alphabetical Index 72
Index of U.S. Headquarters Location by State 74
Index of Non-U.S. Headquarters Location by Country 75
Index by Regions of the U.S. Where the Firms Have Locations 77
Index by Firms with International Operations 80
Individual Profiles on each of THE GAMES, APPS & SOCIAL MEDIA 200 82

Additional Indexes
Index of Hot Spots for Advancement for Women/Minorities 280
Index by Subsidiaries, Brand Names and Affiliations 281