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Playing to Win: 10 Steps to Achieving Your Goals PDF

273 Pages·2004·0.79 MB·English
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Cover Playing to Win : 10 Steps to Achieving title: Your Goals author: Brady, Karren. publisher: Capstone Publishing Ltd. isbn10 | asin: 1841125636 print isbn13: 9781841125633 ebook isbn13: 9781841126203 language: English subject Entrepreneurship. publication date: 2004 lcc: HB615.B689 2004eb ddc: 338.04 subject: Entrepreneurship. Page i playing to win Page ii This page intentionally left blank Page iii 10 steps to achieving your goals playing to win Karren Brady With Leon Hickman The successful woman's game plan Page iv Copyright © Karren Brady 2004 The right of Karren Brady to be identified as the author of this book has been asserted in accordance with the Copyright, Designs and Patents Act 1988 First published 2004 by Capstone Publishing Limited (A Wiley Company) The Atrium Southern Gate Chichester West Sussex PO19 8SQ http://www.wileyeurope.com All Rights Reserved. Except for the quotation of small passages for the purposes of criticism and review, no part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except under the terms of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London W1T 4LP, UK, without the permission in writing of the Publisher. Requests to the Publisher should be addressed to the Permissions Department, John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England, or emailed to [email protected], or faxed to (+44) 1243 770571. CIP catalogue records for this book are available from the British Library and the US Library of Congress ISBN 1-84112-563-6 Typeset in Zapf Humanist 11/15pt by Sparks Computer Solutions Ltd http://www.sparks.co.uk Printed and bound by TJ International Ltd, Padstow, Cornwall 10 9 8 7 6 5 4 3 2 1 Substantial discounts on bulk quantities of Capstone Books are available to corporations, professional associations and other organizations. For details telephone John Wiley & Sons on (+44-1243- 770441), fax (+44-1243-770571) or e-mail [email protected] Page v contents introduction 1 1 starting out 5 2 the ten principles of success 21 3 making your mark 37 4 selling your dreams 57 5 under the (media) spotlight 71 6 winning against the odds 89 7 the tricks of the trade 103 8 creating the right culture 121 9 family ties 135 10 the winning habit 147 epilogue: some final words of advice 163 index 165 Page vi This page intentionally left blank Page 1 introduction Every day I meet capable, intelligent women of all ages in positions of responsibility, and yet the number appointed to boardrooms is very small. At the next level, the percentage of women who own or run a company is pitiful. Is there something wrong with us? Or something so exceptional about men that they are automatically promoted in front of women? I do not think so and, surely, only a Neanderthal chauvinist would answer those two questions with affirmatives. But something is amiss. All the statistics say so. The Women and Equality Unit reported in 2003 that in all UK listed companies fewer than 1% of chairmen were women, and to emphasize this miserable figure the survey added that only 4% of executive director posts (including chief executive officer) were filled by women. Overall, women held 4% of directorships. There are areas, specifically in the public sector, where this figure is mocked. Compare the 73% of women managers in health and social services with only 6% in production. I leave readers to decide whether the bias against women is a hangover from centuries of traditional thinking; whether it is both this and a distrust of women in high positions in what many men consider is 'their world'; or whether a hatred of self-confident women still exists in many boardrooms, even, woundingly, among some of the few women who actually sit in them. Page 2 This book addresses these questions and many others entirely from the woman's angle. I make no apologies for this – it is a tiny correcting of the balance that has always existed – but I have avoided whingeing and complaining, and not just because it will be thrown back in our faces. Simply, I hate it. We must look at this prejudice with the clear-eyed intelligence of women who have risen or are rising to positions of huge responsibility and have succeeded in the cauldron of competitive business. It was a privilege to talk to all of the cast who were so kind as to provide their thoughts and experiences. They are all very busy women but were happy to engage in endeavours to try to warm the climate towards women in business. May I introduce them, in alphabetical order. • Dawn Airey – currently chief executive of the British Sky Network, she comes from a questing background, and fought the woman's corner in her days on the ITV scheduling group. She is sporty and dynamic. • Sly Bailey – chief executive of the biggest newspaper group in the land, Trinity Mirror, she began work as a telephone sales rep, and found her ambition to run the company. At IPC, she oversaw what was the country's biggest management buyout and then sold the company. She is truly an inspiration and a wonderful lady. • Karen Blackett – born of West Indian parents who demanded high standards, she is the young marketing director of Mediacom and also a kick boxer. Not a woman to fool with at work or play. • Tina Blake – in her early forties and from Birmingham, she has twice sold companies, one in corporate videos and the other in training. Her father's love of adventure has rubbed off on her. • Martha Lane Fox – in her early thirties, she comes from an academic family and was the face of lastminute.com, which she co–founded. It boomed, nearly bust and is now making a small profit. She shocked the business world recently by quitting to take on new challenges. • Jacqueline Gold – in her early forties, and another high achiever, who

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Playing to Win is a handbook for women who want to be successful. Karren Brady did it. At 23 she took over as Managing Director of Birmingham City Football Club, becoming the youngest ever female Managing Director of a UK PLC when it floated in 1997. Although the club was the "football equivalent of
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