Table Of Content

I ie ( PL \NV iNkI WN G FhR EN a i W ANNI REN aN KN SCENARIOS ic Marketing “ Qua 2 S5 CENARIOS : Imageso fA stonishing t Wuality’s Wort » the Fligg ht© t he } Exp”e ru™® ting with the Futures Ww Allarticles in Planning Review are copyrighted. Ne”w t pists Reprints are available from The Planning Forum, P.O. Box 70, Oxford, Ohio 45056, (513) 523-4185; FAX orders (513) 523-7539. Single copies are $4.00 each, prepaid. Special prices on custom reprints will be quoted upon request. AUTHORS AAKER, David, A., Managing the Most Important Asset: Brand Equity (Executive Summary), Sept/Oct 1992. BOROUSH, Mark A., and Charles W. Thomas, Alternative Scenarios for the Defense Industry after 1995, May/June 1992. BRACHE, Alan, Process Improvement and Management: A Tool for Strategy Implementation (Executive Summary), Sept/Oct 1992. CAMPBELL, Andrew, The Power of Mission: Aligning Strategy and Culture (Executive Summary), Sept/Oct 1992. CLANCY, Kevin J., The Dangers of Death-Wish Marketing (Executive Summary), Sept/Oct 1992. CLANCY, Kevin J., and Robert S. Shulman, It’s Better to Fly a New Product Simulator Than Crash the Real Thing, July/Aug 1992. COPLIN, William D., and Michael K. O’ Leary, 1992-97 World Political Risk Forecast, Mar/Apr 1992. COPLIN, William D., and Michael K. O’ Leary, The Commercial Prospects for Eastern Europe and the Former Soviet Republics, Nov/Dec 1992. DAVIDSON, Alistair, Logitech Case Commentary, Nov/Dec 1992. DAVIS, Stanley, and Bill Davidson, How Information Technology Can Revitalize Mature Businesses, Jan/Feb 1992. DAVIS, Tim R. V., Baldrige Winners Link Quality, Strategy, and Financial Management, Nov/Dec 1992. DAVIS, Tim R. V., Satisfying Internal Customers (Conference Board), Jan/Feb 1992. DAY, George S., Continuous Learning About Markets (Executive Summary), Sept/Oct 1992. EISENHARDT, Kathleen M., Speed and Strategic Choice: Accelerating Decision Making (Executive Summary), Sept/Oct 1992. GALE, Bradley T., Quality Comes First When Hatching Power Brands, July/Aug 1992. HAMPDEN-TURNER, Charles, Charting the Dilemmas of Hanover Insurance, Jan/Feb 1992. HIGGINS, James M., The Value-Added Analysis: A Seventh Pathway to Marketing Innovation (Commentary on Magrath) Nov/Dec 1992. HOUGHTON, James R., Leadership’s Challenge: The New Agenda for the 90s (Executive Summary), Sept/Oct 1992. HUSTON, Larry A., Using Total Quality to Put Strategic Intent into Motion (Executive Summary), Sept/Oct 1992. JACOBS, Michael T., A Cure for America’s Corporate Short- Termism, Jan/Feb 1992. JENSTER, Per V., and David Hover, How to Focus Marketing Intelligence to Serve Strategy (Quest International), July/Aug 1992. JOLLY, Vijay, Logitech: The Mouse That Roared, Nov/Dec 1992. KARDON, Brian E., Consumer Schizophrenia: Extremism in the Marketplace, July/Aug 1992. KING, James B., Corporate Leadership in Manufacturing (Executive Summary), Sept/Oct 1992. KOTLER, Philip, Marketing’s New Paradigm: What’s Really Happening Out There (Executive Summary), Sept/Oct 1992. KUCZMARSKI, Thomas D., Screening Potential New Products, July/Aug 1992. LELE, Milind M., Selecting Strategies That Exploit Leverage, Jan/Feb 1992. LEWIS, Jordan D., The New Power of Strategic Alliances (Executive Summary), Sept/Oct 1992. MAGIDSON, Jason, and Andrew E. Polcha, Creating Market Economies Within Organizations (A George Washington University/iNTER- ACT Program), Jan/Feb 1992. November/December 1992 MAGRATH, Allan J., Six Pathways to Marketing Innovation, Nov/Dec 1992. MAGRATH, Allan J., Commentary on Logitech (V.K. Jolly, “Logitech: The Mouse That Roared,”) Nov/Dec 1992. MEYER, Christopher, 2020 Vision (Executive Summary), Sept/Oct 1992. MILLETT, Stephen M.., Battelle’s Scenario Analysis of a European High-Tech Market, Mar/Apr 1992. MILLETT, Stephen M., Los Angeles 2007: Implications of a Scenario Analysis for Energy Forecasting (Los Angeles Department of Water and Power), May/June 1992. MONROE, Ann F., Corporate Turnarounds: From Textbook to the Trenches (Executive Summary), Sept/Oct 1992. N.A., Twelve Scenarios for Southern California Edison, May/June 1992. NORRIS, Marilyn W., Warren Bennis on Rebuilding Leadership (Executive Summary), Sept/Oct 1992. RAMSEY, Gerald, Electronic Library: Recent and Classic Articles on Scenarios, Mar/Apr 1992. REIMANN, Bernard C., and Vasudevan Ramanujam, Acting Versus Thinking: A Debate Between Tom Peters and Michael Porter (Strategic Management Society conference), Mar/Apr 1992. REIMANN, Bernard C., Challenging Conventional Wisdom: Corporate Strategies That Work (The Planning Forum International Conference in Toronto), Jan/Feb 1992. REIMANN, Bernard C., The 1992 Strategic Management Conference (The Planning Forum International Conference in New Orleans), July/Aug 1992. ROBERTSON, Jack, Building Brand Equity at the Clorox Company (Executive Summary), Sept/Oct 1992. ROBERTSON, Thomas S., and Howard Barich, A Successful Approach to Segmenting Industrial Markets, Nov/Dec 1992. SCHOEMAKER, Paul J. H., and Cornelius A. J. M. van der Heijden, Integrating Scenarios into Strategic Planning at Royal Dutch/Shell, May/June 1992. SCHWARTZ, Peter, Composing a Plot for Your Scenario, May/June 1992. SCHWARTZ, Peter, Re-perceiving the Future Through the Lens of the Past (Executive Summary), Sept/Oct 1992. SENGE, Peter M., Mental Models, Mar/Apr 1992. SIMPSON, Daniel G., Key Lessons for Adopting Scenario Planning in Diversified Companies, May/June 1992. STALK, George, Jr., Time-based Competition and Beyond: Competing on Capabilities (Executive Summary), Sept/Oct 1992. STERLING, John W., TM/1—A Relational Spreadsheet, Jan/Feb 1992. TAYLOR, R. Christopher, Coping with a Changing Agenda (Executive Summary), Sept/Oct 1992. TAYLOR, R. Christopher, Kissinger Discusses the Problems of Success in a New World Order (Executive Summary), Sept/Oct 1992. TENAGLIA, Mason, and Patrick Noonan, Scenario-based Strategic Planning: A Process for Building Top Management Consensus, Mar/Apr 1992. WILSON, Ian, Statoil: Using Scenarios to Develop Technology Strategy, May/June 1992. WILSON, Ian, Teaching Decision Makers to Learn from Scenarios: A Blueprint for Implementation, May/June 1992. CASE/INDUSTRY STUDIES BOROUSH, Mark A., and Charles W. Thomas, Alternative Scenarios for the Defense Industry after 1995, May/June 1992. DAVIDSON, Alistair, Logitech Case Commentary, Nov/Dec 1992. HAMPDEN-TURNER, Charles, Charting the Dilemmas of Hanover Insurance, Jan/Feb 1992. JENSTER, Per V., and David Hover, How to Focus Marketing Intelligence to Serve Strategy (Quest International), July/Aug 1992. JOLLY, Vijay, Logitech: The Mouse That Roared, Nov/Dec 1992. MAGRATH, Allan J., Commentary on Logitech (V.K. Jolly, “Logitech: The Mouse That Roared,”) Nov/Dec 1992. MILLETT, Stephen M., Battelle’s Scenario Analysis of a European High-Tech Market, Mar/Apr 1992. MILLETT, Stephen M., Los Angeles 2007: Implications of a Scenario Analysis for Energy Forecasting (Los Angeles Department of Water and Power), May/June 1992. N.A., Twelve Scenarios for Southern California Edison, May/June 1992. SCHOEMAKER, Paul J. H., and Cornelius A. J. M. van der Heijden, Integrating Scenarios into Strategic Planning at Royal Dutch/Shell, May/June 1992. WILSON, Ian, Statoil: Using Scenarios to Develop Technology Strategy, May/June 1992. GLOBAL COPLIN, William D., and Michael K. O’ Leary, 1992-97 World Political Risk Forecast, Mar/Apr 1992. COPLIN, William D., and Michael K. O’ Leary, The Commercial Prospects for Eastern Europe and the Former Soviet Republics, Nov/Dec 1992. INFORMATION TECHNOLOGY DAVIS, Stanley, and Bill Davidson, How Information Technology Can Revitalize Mature Businesses, Jan/Feb 1992. MILLETT, Stephen M., Battelle’s Scenario Analysis of a European High-Tech Market, Mar/Apr 1992. ORGANIZATIONAL LEARNING AND TRANSFORMATION DAVIS, TimR. V., Satisfying Internal Customers (Conference Board), Jan/Feb 1992. MAGIDSON, Jason, and Andrew E. Polcha, Creating Market Economies Within Organizations (A George Washington University/INTERACT Program), Jan/Feb 1992. Planning Review TENAGLIA, Mason, and Patrick Noonan, Scenario-based Strategic Planning: A Process for Building Top Management Consensus, Mar/Apr 1992. WILSON, Ian, Teaching Decision Makers to Learn from Scenarios: A Blueprint for Implementation, May/June 1992. REPORTS DAVIS, Tim R. V., Baldrige Winners Link Quality, Strategy, and Financial Management, Nov/Dec 1992. DAVIS, Tim R. V., Satisfying Internal Customers (Conference Board), Jan/Feb 1992. MAGIDSON, Jason, and Andrew E. Polcha, Creating Market Economies Within Organizations (A George Washington University/INTER- ACT Program), Jan/Feb 1992. REIMANN, Bernard C., Challenging Conventional Wisdom: Corporate Strategies That Work, (The Planning Forum International Conference in Toronto), Jan/Feb 1992. REIMANN, Bernard C., The 1992 Strategic Management Conference (The Planning Forum International Conference in New Orleans), July/Aug 1992. REIMANN, Bernard C., and Vasudevan Ramanujam, Acting Versus Thinking: A Debate Between Tom Peters and Michael Porter (Strategic Management Society conference), Mar/Apr 1992. SCENARIO PLANNING BOROUSH, Mark A., and Charles W. Thomas, Alternative Scenarios for the Defense Industry after 1995, May/June 1992. RAMSEY, Gerald, Electronic Library: Recent and Classic Articles on Scenarios, Mar/Apr 1992. MILLETT, Stephen M., Battelle’s Scenario Analysis of a European High-Tech Market, Mar/Apr 1992. MILLETT, Stephen M., Los Angeles 2007: Implications of a Scenario Analysis for Energy Forecasting (Los Angeles Department of Water and Power), May/June 1992. N.A., Twelve Scenarios for Southern California Edison, May/June 1992. SCHOEMAKER, Paul J. H., and Cornelius A. J. M. van der Heijden, Integrating Scenarios into Strategic Planning at Royal Dutch/Shell, May/June 1992. SCHWARTZ, Peter, Composing a Plot for Your Scenario, May/June 1992. SENGE, Peter M., Mental Models, Mar/Apr 1992. SIMPSON, Daniel G., Key Lessons for Adopting Scenario Planning in Diversified Companies, May/June 1992. TENAGLIA, Mason, and Patrick Noonan, Scenario-based Strategic Planning: A Process for Building Top Management Consensus, Mar/Apr 1992. WILSON, Ian Statoil: Using Scenarios to Develop Technology Strategy, May/June 1992. WILSON, Ian, Teaching Decision Makers to Learn from Scenarios: A Blueprint for Implementation, May/June 1992. STRATEGIC MANAGEMENT SOFTWARE REVIEW STERLING, John W., TM/1—A Relational Spreadsheet, Jan/Feb 1992. STRATEGIC MARKETING AND INNOVATION CLANCY, Kevin J., and Robert S. Shulman, It’s Better to Fly a New Product Simulator Than Crash the Real Thing, July/Aug 1992. DAVIS, Tim R. V., Baldrige Winners Link Quality, Strategy, and Financial Management, Nov/Dec 1992. HIGGINS, James M., The Value-Added Analysis: A Seventh Pathway to Marketing Innovation (Commentary on Magrath) Nov/Dec 1992. JACOBS, Michael T., A Cure for America’s Corporate Short- Termism, Jan/Feb 1992. JENSTER, Per V., and David Hover, How to Focus Marketing Intelligence to Serve Strategy (Quest International), Juiy/Aug 1992. KARDON, Brian E., Consumer Schizophrenia: Extremism in the Marketplace, July/Aug 1992. KUCZMARSKI, Thomas D., Screening Potential New Products, July/Aug 1992. LELE, Milind M., Selecting Strategies That Exploit Leverage, Jan/Feb 1992. MAGRATH, Allan J., Six Pathways to Marketing Innovation, Nov/Dec 1992. REIMANN, Bernard C., The 1992 Strategic Management Conference (The Planning Forum International Conference in New Orleans), July/Aug 1992. ROBERTSON, Thomas S., and Howard Barich, A Successful Approach to Segmenting Industrial Markets, Nov/Dec 1992. THE PLANNING FORUM INTERNATIONAL CONFERENCE ISSUE SEPT/OCT 1992 COMPETITIVE ADVANTAGE BRACHE, Alan, Process Improvement and Management: A Tool for Strategy Implementation (Executive Summary), Sept/Oct 1992. EISENHARDT, Kathleen M., Speed and Strategic Choice: Accelerating Decision Making (Executive Summary), Sept/Oct 1992. HUSTON, Larry A., Using Total Quality to Put Strategic Intent into Motion (Executive Summary), Sept/Oct 1992. STALK, George, Jr., Time-based Competition and Beyond: Competing on Capabilities (Executive Summary), Sept/Oct 1992. TAYLOR, R. Christopher, Coping with a Changing Agenda (Executive Summary), Sept/Oct 1992. November/December 1992