Business & Management / Healthcare Financial Management & Leadership T Physician Integration o Today, with physician and hospital reimbursement being cut and tied to quality d incentives, physicians and health plans are revisiting the concept of integration. d & Alignment Payers are demanding that the industry do more with less without sacrificing quality of care. As a result, physicians again find themselves integrating and aligning with hospitals that have the resources they lack or must develop together. P IPA, PHO, ACOs, and Beyond Written by an acknowledged expert in the field of physician integration and h managed care contracting, Physician Integration & Alignment: IPA, PHO, y ACOs, and Beyond examines physician integration and alignment in the current s healthcare market. It outlines the common characteristics of integrated groups and i various organizational structures and also explains how you can avoid making the c same mistakes of the past. Filled with suggestions and ideas from successfully i integrated practices, the book: a n • Identifies industry drivers for the resurgence of integrated models and the need for aligned models I • Provides a look at the common characteristics of integrated and n aligned groups and how the components can work together t • Discusses antitrust and other regulatory concerns present when e considering the right organizational and management structure g r • Offers time- and money-saving checklists, lessons learned, models, a and templates—saving you thousands of dollars in consulting fees t i Maria K. Todd provides readers with the vision and tools needed to organize o their business entities in a manner that will maximize economic clout and provide n quality of care for both the hospital and physician group. This much-needed resource includes helpful insights on topics such as declining physician reimbursement, & declining margins, physician shortages, physician–hospital competition, rising practice investment requirements, the return to capitation as a payment mechanism, A and recent changes in the relationships between physicians and health systems. l i Maria currently is the principal of the largest globally integrated health delivery g system in the world with over 6,000 hospitals and 85,000 physicians spanning 95 n countries. She has developed more than 200 integrated and aligned IPAs, PHOs, m ACOs, MSOs and healthcare clusters in her career. e n K10664 t Maria K. Todd ISBN: 978-1-4398-1308-9 90000 www.crcpress.com 9 781439 813089 www.productivitypress.com K10664 cvr mech.indd 1 9/27/12 2:26 PM Physician Integration & Alignment IPA, PHO, ACOs, and Beyond Physician Integration & Alignment IPA, PHO, ACOs, and Beyond Maria K. Todd CRC Press Taylor & Francis Group 6000 Broken Sound Parkway NW, Suite 300 Boca Raton, FL 33487-2742 © 2013 by Taylor & Francis Group, LLC CRC Press is an imprint of Taylor & Francis Group, an Informa business No claim to original U.S. Government works Version Date: 2012928 International Standard Book Number-13: 978-1-4398-1309-6 (eBook - PDF) This book contains information obtained from authentic and highly regarded sources. Reasonable efforts have been made to publish reliable data and information, but the author and publisher cannot assume responsibility for the validity of all materials or the consequences of their use. The authors and publishers have attempted to trace the copyright holders of all material reproduced in this publication and apologize to copyright holders if permission to publish in this form has not been obtained. If any copyright material has not been acknowledged please write and let us know so we may rectify in any future reprint. 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Visit the Taylor & Francis Web site at http://www.taylorandfrancis.com and the CRC Press Web site at http://www.crcpress.com Contents Acknowledgments ..................................................................................................xiii About the Author .....................................................................................................xv Introduction ............................................................................................................xvii Section i introduction to Provider organizations Chapter 1 The Goals and Objectives of Physician Alignment and Integration: Form Follows Function .....................................................3 Chapter 2 Independent Practice Associations (IPAs) .........................................11 Second-Generation IPAs ....................................................................17 Step 1 .............................................................................................18 Step 2 .............................................................................................19 Step 3 .............................................................................................19 Step 4 .............................................................................................19 Financing and Managing the IPA ......................................................19 Picking Your Consultants ...................................................................21 Operations Management for the IPA ..................................................21 Administrative Staffing for the IPA ..............................................22 Governance Issues for the IPA ......................................................22 Start-Up Capital .............................................................................22 Solvency Standards ........................................................................24 Steering Committee ..................................................................25 Bylaws Committee ....................................................................25 Membership Committee ...........................................................25 Utilization Management Committee ........................................25 Quality Assurance (QA) Committee .............................................26 Finance Committee .......................................................................27 Credentialing Committee ..............................................................27 Other Concerns Relevant to Prequalification for Membership ...................................................................................28 Access Issues ............................................................................28 Medical Records Review ..........................................................28 Recertification and Recredentialing .........................................28 Grievance Policies ....................................................................28 Other Operational Issues ..........................................................29 v vi Contents Chapter 3 Physician Hospital Organizations (PHOs) .........................................31 PHO Revenue Allocation ...................................................................32 PHO Direct Contracting .....................................................................32 Negotiation and Projection Hindrances .............................................33 Differences in Administrative Style among Members .......................33 Managed Care Contracting with Payors ............................................35 Governance Issues: Control ................................................................35 Medicare Anti-Kickback and Practice Acquisitions ..........................36 Chapter 4 Accountable Care Organizations (ACOs) ..........................................45 Chapter 5 Management Services Organizations (MSOs) ...................................55 Three Basic Elements of MSOs .........................................................55 Section ii integrated Health Delivery System Development Chapter 6 Corporate Form: Myriad Choices ......................................................63 General Partnerships ..........................................................................63 Disadvantages of General Partnerships .........................................63 Limited Partnerships ..........................................................................64 Advantages of Limited Partnerships .............................................64 Disadvantages of Limited Partnerships .........................................65 Corporations .......................................................................................66 Advantages of Corporations ..........................................................66 Disadvantages of Corporations .....................................................68 The Subchapter S Corporation ...........................................................68 Disadvantages of S Corporations ..................................................69 Double-Taxation Considerations ........................................................70 The Limited Liability Corporation (LLC) .........................................70 Chapter 7 The Steering Committee Gets Busy: Step-by-Step Instructions for What to Do and How to Do It .......................................................73 Steering Committee Task List ............................................................73 Background/Understanding of Task ..............................................73 Develop a Statement of the Committee’s Purpose ...................73 Approach ...................................................................................74 Development of the Shared Vision ...........................................75 Organizational Development of the IPA .......................................75 Contents vii Organizational Development of the MSO Required of the Steering Committee .......................................................................77 Market Focus .................................................................................78 Development of a Business Plan ....................................................78 Organizing the Steering Committee ..................................................79 Multi-Specialty IPA or PHO .........................................................79 Single-Specialty IPA or PHO ........................................................80 Management Services Organization (MSO) .................................81 Other Concerns of the Steering Committee ..................................81 Chapter 8 Guidance for the Utilization Management and Quality Improvement Steering Committees ...................................................83 First Things First ................................................................................84 Utilization Management Program Outline ....................................84 Quality Improvement and Assurance Program .............................85 Activities to Study and Frequency of Each Study .........................86 Frequently Asked Questions by the Health Plans (Don’t Be Caught Without An Answer!) ..................................86 Documentation Quality .................................................................87 Adverse Outcome Review .............................................................88 Chapter 9 Network Financial Management: The Intersection of Finance, Utilization Management and Capitated Risk Management ...............91 Finance Reports ..................................................................................92 Utilization Management Reports .......................................................92 Additional Monitoring Reports ..........................................................95 Chapter 10 Provider Organization Credentialing and Privileging .......................97 Typical Managed-Care Provider Organization Representations and Warranties ...................................................................................97 Provider Expectations ........................................................................99 Practitioner Requirements ..................................................................99 Non-Physician and Provider Requirements .....................................100 Credentialing Process .......................................................................101 Delegated Credentialing ...................................................................104 Acknowledgment ..............................................................................105 Chapter 11 Credentialing Committee’s Assignment: What to Do and How to Do It..............................................................................................107 Due Diligence in Credentialing .......................................................108 Vicarious Liability .......................................................................109 viii Contents Master and Servant Liability .......................................................109 Ostensible Agency .......................................................................110 Structuring a Good Credentialing Policy .........................................111 Provider Application for Credentialing ............................................112 General Information ....................................................................112 Licensing/Certifications/Registration Numbers ..........................113 Hospital Privileges .......................................................................113 Professional Liability Coverage (at the time this application is completed) ................................................................................114 Disciplinary Actions ....................................................................114 Professional References ...............................................................114 Office Information .......................................................................114 Chapter 12 Antitrust Compliance Task Force: Understanding Antitrust Concerns for Provider Networks ......................................................117 What Are the Antitrust Laws? ..........................................................118 Terms Used in the Guidelines ..........................................................118 Federal Guidelines of Antitrust Enforcement Policy in Healthcare ....................................................................................121 Statement 4: Providers’ Collective Provision of Non-Fee- Related Information to Purchasers of Healthcare Services .........122 Statement 5: Providers’ Collective Provision of Fee-Related Information to Purchasers of Healthcare Services ......................122 Statement 6: Provider Participation in Exchanges of Price and Cost Information ...................................................................123 Statement 7: Joint Purchasing Arrangements among Healthcare Providers ...................................................................124 Statement 8: Physician Network Joint Ventures ..........................125 Use of the Messenger Model to Negotiate an Agreement with a Payor ..............................................................................................125 Characteristics of the Arrangement .............................................125 Legality of the Arrangement .......................................................126 Variations on the Messenger Model .................................................126 Non-Integrated Network that Presents and Discusses Non-Fee Related Information and Uses the Messenger Model for Financial Arrangements ...................................................................127 Case Scenario ..............................................................................127 Legality ...................................................................................129 Variation on the Arrangement ................................................129 Legality ...................................................................................129 Variation on the Arrangement ................................................129 Legality ...................................................................................129 Qualified Managed Care Plans (QMCPs) ........................................130 How the QMCP Concept Came About ........................................130 Contents ix Substantial Financial Risk Must Be Shared ................................132 Agency Analysis of Physician Network Joint Ventures that Fall Outside These Antitrust “Safety Zones” ..............................132 Statement 9: Multi-Provider Networks ........................................133 Shared Substantial Financial Risk ...............................................133 No Sharing of Financial Risk ......................................................134 Rule of Reason Analysis ..............................................................134 Selective Contracting ..............................................................134 Messenger Models ..................................................................135 Useful Addresses and Telephone Numbers .................................135 Chapter 13 Business Plan Development .............................................................137 Model Business Plan ........................................................................139 Executive Summary ....................................................................139 Company Direction .................................................................139 Company Overview ................................................................140 Objectives ...............................................................................140 Capital Requirements .............................................................140 Management Team ..................................................................140 Service Strategy ......................................................................141 Market Analysis ......................................................................141 Customer Profile .....................................................................141 Competition ............................................................................141 Risk .........................................................................................142 Marketing Plan .......................................................................142 Marketing Strategy .................................................................142 Advertising and Promotion .....................................................142 Public Relations ......................................................................143 Financial Plan .........................................................................143 Conclusion ..............................................................................143 Financial Plan ..............................................................................143 Assumptions ...........................................................................143 Gross Profit Analysis ..............................................................144 Budget—Income Statements ..................................................144 Balance Sheets ........................................................................144 Cash Flows Statements ...........................................................145 Break-Even Analysis ...............................................................145 Capital Requirements .............................................................145 Use of Funds ...........................................................................145 Exit/Payback Strategy.............................................................145 Conclusion ...................................................................................146 Keeping Your Infant Business Competitive: Nondisclosure Agreements.......................................................................................146 Sample Nondisclosure Agreement ..............................................146
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