art for & design This page intentionally left blank art for & design the creative photography handbook fourth edition mark galer Focal Press is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP, UK 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA First published 1995 Reprinted 1997 Second edition 2000 Reprinted 2002 Third edition 2004 Reprinted 2005 Fourth edition 2007 Copyright © 2007, Mark Galer. Published by Elsevier Ltd. All rights reserved The right of Mark Galer to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988 No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone (+44) (0) 1865 843830; fax (+44) (0) 1865 853333; email: [email protected]. Alternatively you can submit your request online by visiting the Elsevier web site at http://elsevier.com/locate/permissions, and selecting Obtaining permission to use Elsevier material Notice No responsibility is assumed by the publisher for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any methods, products, instructions or ideas contained in the material herein. Because of rapid advances in the medical sciences, in particular, independent verification of diagnoses and drug dosages should be made British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging-in-Publication Data A catalog record for this book is available from the Library of Congress ISBN–13: 978-0-240-52050-6 ISBN–10: 0-240-52050-5 For information on all Focal Press publications visit our website at www.focalpress.com Printed and bound in Italy 07 08 09 10 11 11 10 9 8 7 6 5 4 3 2 1 Acknowledgements Among the many people who helped make this book possible, I wish to express my gratitude to the following individuals: Tom Davies for his enthusiasm for art and design education. Jane Curry for her enthusiasm for photography in education. Tim Daly for his advice and input to the first edition. John Child and Adrian Davies for their input to the second edition. John Child and Kerry Short for their input to the fourth edition. Margaret Riley, Christina Donaldson, Stephanie Barrett, Julie Trinder and Emma Baxter for their vision and editorial input. The students of Spelthorne College, Photography Studies College, RMIT University and Wanganui Park Secondary School for their overwhelming enthusiasm and friendship. Dorothy, Matthew and Teagan for their love and understanding. Picture Credits Amanda DeSimone, Amber Williams, Andrew Butler, Andrew Goldie, Andy Goldsworthy, Angus McBean, Anica Meehan, Anitra Keough, Anna May, Ann Ouchterlony, Ansel Adams (CORBIS/Ansel Adams Publishing Rights Trust), Anthony Secatore, Ashlea Noye, Ashlee Clark, Bridie Watts, Burk Uzzle, Cas O’Keeffe, Catherine Burgess, Dave Silverstein, David Hockney, Debra Adams, Dorothea Lange, Dorothy Connop, Eikoh Hosoe, Faye Gilding, Ferenc Varga, Henri Cartier-Bresson (Magnum Photos), Henry Peach-Robinson (The Royal Photographic Society), Ian Berry (Magnum Photos), Itti Karuson, Jana Liebenstein, John Blakemore, John Hilliard, Jonathon Sumner, Julia McBride, Kaitlyn Ewart, Kim Noakes, Liam Shaw, Lorraine Watson, Louis Daguerre (Société Francais de Photographie), Luke Lewis, Maddi Crow, Maddy McGuffie, Maddy Smith, Madelene Reid, Madeline Green, Madi Wright, Marc Riboud (Magnum Photos), Matthew Orchard, Michael Mullan, Michael Wearne, Mike Wells, Natasha Zurcas, Oliviero Toscani (Benetton Group), Orien Harvey, Paul Allister, Peter Kennard, Pieta Lapworth, Rachel Ward, Rebecca Sloan, Rebecca Umlauf, Renata Mikulik, Ricky Bond, Rufina Breskin, Samantha Amor, Samantha Everton, Sarah Fridd, Sarah Gall, Sarah Jenkins, Sean Killen, Seok-Jin Lee, Shane Bell, Sharounas Vaitkus, Shaun Guest, Simon Bingham, Sophie Ritchie, Stephen Rooke, Stuart Wilson, Tamas Elliot, Tom Scicluna, Walker Evans, Wil Gleeson, Zarah Ellis. All other photographs and illustrations by the author. This page intentionally left blank Contents Introduction: Introduction xiii Introduction to students xiv Foundation Module 1. The Frame 2 Aims 4 Composition 4 Subject placement 8 Balance 9 Line 10 Vantage point 12 Depth 13 Practical assignment 14 2. Light 16 Aims 18 Creating atmosphere 18 Quality of light 19 Direction of light 20 Subject contrast 21 Exposure compensation 22 Depth of fi eld 23 Basic studio lighting 24 Practical assignment 25 3. Time 26 Aims 28 Photographic techniques 32 Flash photography 35 Practical assignment 37 Advanced Projects 4. Self Im age 40 Aims 42 Practical assignment 46 5. Distortion 48 Aims 50 Distortion using the camera 51 Computer manipulation 54 Practical assignment 62 6. Photomontage 64 Aims 66 Political photomontage 68 Photomontage in the media 70 Photomontage in art 71 Practical assignment 1 73 Practical assignment 2 74 7. Landscape 76 Aims 78 Pictorial photography 79 Realism 80 Doc u men ta ry 81 Per son al ex pres sion 82 Ex pres sive tech niques 84 The cons truct ed en vi ron ment 87 As sign ments 88 8. Portraiture 90 Aims 92 Environment 92 De sign 93 Re veal ing character 96 Connecting with new people 97 Directing the subject 98 Character study 99 Assignments 100 9. Photo-story 102 Aims 104 Visual communication 106 Capturing a story 108 Creating a story 111 Editing a story 112 Ethics and law 113 Assignments 114 10. Still Life 116 Aims 118 The infl uence of painting 118 Pursuit of the aesthetic 119 Point of view 120 Background 121 Lighting 122 Composition 123 Balance 124 Dimension 125 Focus 126 Perspective 127 Practical assignment 128 11. Visual Literacy 130 Aims 132 Manipulation techniques 133 Glamor in advertising 135 Ambiguity in advertising 136