Photo Finish: The Digital Photographer's Guide to Printing, Showing, and Selling Images PDF
Preview Photo Finish: The Digital Photographer's Guide to Printing, Showing, and Selling Images
4348c00.qxd 7/25/04 4:47 PM Page i Photo Finish: The Digital Photographer’s Guide to Printing, Showing, and Selling Images Jon Canfield Tim Grey San Francisco • London 4348c00.qxd 7/25/04 4:47 PM Page ii 4348c00.qxd 7/25/04 4:47 PM Page i Photo Finish: The Digital Photographer’s Guide to Printing, Showing, and Selling Images Jon Canfield Tim Grey San Francisco • London 4348c00.qxd 7/25/04 4:47 PM Page ii Associate Publisher: DANBRODNITZ Acquisitions Editor: BONNIEBILLS Developmental Editors: JIMCOMPTON, PETEGAUGHAN Production Editor: LESLIEE.H. LIGHT Technical Editor: ELLENANON Copyeditor: KATHYGRIDER-CARLYLE Compositor: HAPPENSTANCETYPE-O-RAMA Graphic Illustrator: RAPPIDRABBIT Proofreaders: NANCYRIDDIOUGH, LAURIEO’CONNELL Indexer: JACKLEWIS Cover Designer: RICHARDMILLER, CALYXDESIGN Photographers: JONCANFIELD, TIMGREY. JASONHAHN Copyright © 2004 SYBEX Inc., 1151 Marina Village Parkway, Alameda, CA 94501. World rights reserved. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to photocopy, photograph, magnetic, or other record, without the prior agreement and written permission of the publisher. Library of Congress Card Number: 2004108200 ISBN: 0-7821-4348-2 SYBEX and the SYBEX logo are either registered trademarks or trademarks of SYBEX Inc. in the United States and/or other countries. Screen reproductions produced with FullShot 99. FullShot 99 © 1991-1999 Inbit Incorporated. All rights reserved. FullShot is a trademark of Inbit Incorporated. Screenshots of iView Media and iView MediaPro are provided courtesy iView Multimedia Ltd. London, UK. Online at http://www.iview-multimedia.com/. Photodex® ProShow™ Gold 2.0. Copyright © 1994-2004 Photodex Corporation. Photodex and ProShow are trademarks of the Photodex Corporation. Internet screen shots using Microsoft Internet Explorer reprinted by permission from Microsoft Corporation. TRADEMARKS: SYBEX has attempted throughout this book to distinguish proprietary trademarks from descriptive terms by following the capitalization style used by the manufacturer. The author and publisher have made their best efforts to prepare this book, and the content is based upon final release software whenever possible. Portions of the manuscript may be based upon pre-release versions supplied by software manufac- turer(s). The author and the publisher make no representation or warranties of any kind with regard to the completeness or accuracy of the contents herein and accept no liability of any kind including but not limited to performance, merchantability, fitness for any particular purpose, or any losses or damages of any kind caused or alleged to be caused directly or indirectly from this book. Manufactured in the United States of America 10 9 8 7 6 5 4 3 2 1 4348c00.qxd 7/25/04 4:47 PM Page iii To Kathy—the love of my life. —Jon To Lisa, Miranda, and Riley—my trinity of joy. —Tim Acknowledgments Jon Canfield Knowing where to start is easy. I want to thank my beautiful wife and best friend, Kathy. She’s always believed in me (usually more than I believed in myself), encouraged me, and consoled me. Most of all, she’s loved me for 25 years—even when I’m cranky. My children, Ken and Erin, are out of the house now, but they still inspire me and make me proud to be their father. Both of you grew up to be fine adults and I love you. Finally, I’d like to dedicate this to my other best friend, Bo. Bo was my constant com- panion and could always be found curled under my desk while I wrote. Part way through this book, we lost Bo to cancer. I miss him every day, and I hope that when my time comes, he’ll be there waiting for me with his tennis ball, asking “What took you so long?” My co-author, Tim Grey, deserves special thanks for taking a chance with the new guy and agreeing to help write this book. His advice and experience made this project come together, and his experience and talent made it possible. Peter Burian is a fine author, friend, and mentor who coached my early attempts at writing, and I’m grateful for his support and help. Charlotte Lowrie is another fine author and friend, and she is responsible for my first published articles. The opportunity and experience she provided helped lead to this book. I also want to thank all the fine photographers who allowed us to use images from their websites, including John Shaw, Art Wolfe, Debbie Ferrell, Ellen Anon, Charlotte Lowrie, John Paul Caponigro, Mahesh Thapa, Fred Miranda, and Phil Askey. 4348c00.qxd 7/25/04 4:47 PM Page iv Thomas Frizelle and Jay Kelbley at Kodak, Heather Hollaender at Macromedia, Amanda Sahliyeh at Photodex, Kathy Stuparyk at ACD Systems, and Joy Remuzzi at iView Multimedia all provided assistance and encouragement that were invaluable to the project. I also want to thank everyone at Sybex who shepherded me through this book. This was my first book, and a learning experience with patient teachers. I hope we have the opportunity to work together again. A special thanks goes to acquisitions editor Bonnie Bills for giving a rookie the chance to take a concept and turn it into a reality. Thanks also go to developmental editors Jim Compton and Peter Gaughan, production editor Leslie Light, technical editor Ellen Anon, copy- editor Kathy Grider-Carlyle, compositor Maureen Forys and the rest of the staff at Happenstance Type-O-Rama, illustrator Tony Jonick, proofreaders Nancy Riddiough and Laurie O’Connell, and Thom Dyson for his assistance with the companion website. Tim Grey As I take on more and more projects doing the work that I absolutely love, my wonderful wife Lisa continues to be understanding about the demands placed on me by writing deadlines and keeps me focused on maintaining balance. I’m a lucky man to be married to my best friend, who iv is also a loving and supportive wife. ■ TS I’d also like to thank Miranda and Riley for the pride with which they fill me. My good N E friend Bruce Heller also continues to inspire me in writing and in life. I also appreciate Jeff Greene M G for his friendship, great images, and service as a sounding board on many ideas. D E L A special thanks also goes out to Marianne Wallace. She’s been a major supporter from W O day one, and I value her friendship. She had to know I wouldn’t forget to mention her this time! N K C Check out her website at www.ezpixels.com. A For the support and assistance they provided for this project, I’d also like to thank Dave Metz at Canon USA; Dan Steinhardt at Epson; Jan Lederman, Mark Rezzonico, and Lorenzo Gasparini at MAC Group US; Brian Levey at ColorVision; and Marc Pawliger at Adobe. Thanks also to the photographers who continue to inspire me with their awesome talent, including Dewitt Jones, John Shaw, Art Morris, Art Wolfe, and George Lepp, as well as two excellent photographers I’ve recently become acquainted with, Teru Kuwayama and Matthew Jordan Smith. 4348c00.qxd 7/25/04 4:47 PM Page v Dear Reader, Thank you for choosing Photo Finish.This book is part of the growing library of Sybex graphics books, all written by outstanding authors—artists and teachers who really know their stuff and have a clear vision of the audience they’re writing for. Founded in 1976, Sybex is the oldest independent computer book publisher. More than twenty-five years later, we’re committed to producing a full line of consistently exceptional graphics books. With each title, we’re working hard to set a new standard for the industry. From the paper we print on, to the writers and photographers we work with, our goal is to bring you the best graphics books available. I hope you see all that reflected in these pages. I’d be very interested to hear your comments and get your feedback on how we’re doing. To let us know what you think about this or any other Sybex book, please visit us at www.sybex.com. Once there, go to the book’s page, click on Submit Feedback, and fill out the questionnaire. Your input is greatly appreciated. Please also visit www.sybex.comto learn more about the rest of our graphics line. Best regards, DANBRODNITZ Associate Publisher—Graphics Sybex Inc. 4348c00.qxd 7/25/04 4:48 PM Page vi RIE W O L OTTE RL A H C 4348c00.qxd 7/25/04 4:48 PM Page vii Foreword In digital photography, taking the picture is only the first, albeit important, step in the process. Just as it was with film, a digital picture isn’t “finished” until it’s printed and displayed. And it’s that second part—the printing and display—that has a lot of would-be digital photographers refusing to come down from the familiar hills of film photography. In fact, a recent survey shows that more than 50 percent of professional photographers are still shooting film. Doubtless they’ve heard that digital can be not only expensive but also difficult. The knowledge and skills required for implementing a day-to-day color workflow, getting reliable output (whether printed or as a digital slideshow) and, of course, designing, publishing, and maintaining a website can feel intimidating. They seem to require that today’s photographer not only pack around the latest and greatest digital SLR or digital pro back, but that he or she also wear the proverbial white plastic shirt-pocket protector to indicate his or her mastery of computer skills as well. Digital photography shouldn’t be this hard. And, if it must be this hard, then there should be a clear path through the maze of technology and product choices to the finished photo. That’s what Photo Finishprovides: A guide through bewildering terms, options, and technology to the final display, whether it is print, a slideshow, or the Web. What better guides than Jon Canfield and Tim Grey to lead the way? Jon Canfield is an experienced and respected photographer and columnist with a solid background in digital photography. Teaming up with Jon is Tim Grey, who is not only a prolific and highly readable author, but also a respected instructor in all things related to digital input and output at the Lepp Institute in California. With a clear and easy writing style, both Jon and Tim provide welcome voices of experience for both new and seasoned digital photographers. Together, Jon and Tim demystify the second part of digital photography—from color management through printing, website display, and slideshow presentation. I’m sure you’ll enjoy, as I did, having experts to guide you to a photo finish. CHARLOTTEK. LOWRIE Managing editor, MSN Photos (http://photos.msn.com). Writer, photographer, and author of Teach Yourself Visually Digital Photography, Second Edition. www.wordsandphotos.org 4348c00.qxd 7/25/04 4:48 PM Page viii About the Authors Jon Canfield Jon Canfield is a landscape and nature photographer living in the Pacific Northwest, where he’s blessed with some of North America’s most scenic landscapes. He has been involved with digital imaging from the early days, and he spent several years at Microsoft working on digital photography products. Jon was the technical editor for Tim Grey’s Color Confidencebook. His articles have been published in several magazines, including Shutterbug, Connected Photographer,and NANPA Currents.He has a regular column on digital output in eDigitalPhotomagazine. Jon enjoys teaching digital imaging and learning from others. You can visit Jon on the Web at www.joncanfield.com. Tim Grey A lifetime of working with computers and a love of photography combine as the perfect passion for Tim Grey. He loves learning as much as he possibly can about digital imaging, and he loves sharing that information even more. He does so through his writing and speak- ing appearances. His articles have been published in Outdoor Photographer, PC Photo, and Digital Photo Pro magazines, among others. He recently wrote Color Confidence: The Digital Photographer’s Guide to Color Management, also published by Sybex. He is a co-author of Real World Digital Photography, 2nd Edition. He teaches courses at the Lepp Institute of Digital Imaging (www.leppinstitute.com), and he lectures and appears at various other venues. Tim also publishes a regular “Digital Darkroom Questions” e-mail list where he answers questions related to digital imaging for photographers. To add your e-mail address to the list, visit www.timgrey.com.
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