Petfood Industry - June 2007

52 Pages·2007·6.76 MB·English

June 2007
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Digital version at www.petfoodindustry-digital.com
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Digital version available online at
www.petfoodindustry-digital.com
June 2007 Volume 49, Number 6
Features
16
Leaders of the organic pack
By Tim Phillips, DVM
The founders of Castor & Pollux have a thriving business—thanks to their dog Joey.
20
Top treat trends By Jenny Kvamme, DVM
20 Highlights from Petfood Focus on Treats: the market is booming globally.
23
Packaging sustainability By Paul Kearns
Minimize the natural resources, energy and disposal effects of packaging.
28
Recall update: the scene from China
By Rachel Liu and Wang Fangqing
With the US FDA, China works to address ingredient contamination.
28
30
Controlling ingredient interactions
By Brian Plattner and Galen Rokey
How raw materials impact extrusion processes and costs.
Departments
8
Editorial Notes
By Tim Phillips, DVM
35
Market Watch
By Huntley Manhertz, PhD
36
Petfood Insights
By David Dzanis, DVM, PhD
38
Ingredient Issues
By Greg Aldrich, PhD
50
Something to Chew On
By Debbie Philllips-Donaldson
16
10 — Industry News 42 — Meeting Planner
14 — New on the Shelves 45 — Market Place
On the cover: Brian Connol-
ly, Pack Leader, and Shelley 40 — Research Notes 49 — Advertisers’ Index
Gunton, Top Dog from Castor 41 — Product News
& Pollux Pet Works.
Photo by Andrea Johnson (www. PETFOOD INDUSTRY (ISSN 0031-6245) is published monthly by Watt Publishing Co., 303 N. Main St., Ste. 500, Rockford, Illinois 61101-1018 USA. All rights
reserved. Reproduction in whole or part without written permission is strictly prohibited. PETFOOD INDUSTRY and its logos are registered trademarks of Watt
andreajohnsonphotography.com). Publishing Co. POSTMASTER: Send address changes to: PETFOOD INDUSTRY, 303 N. Main St., Ste. 500, Rockford, Illinois 61101-1018 USA USA. Periodical
postage paid at Rockford, Illinois 61101-1018 and additional post offi ces. Canada: Canada Post International Publication Product Mail Code 1686232.
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comments
Editorial Notes
BY TIM PHILLIPS, DVM
Recall crisis:
what we’ve learned
“T
he repercussions from
this petfood contamina- He thinks you need to
tion crisis will be seen
for years to come,” said have your people on
traceability expert Julie Lenzer Kirk.
the ground watching.
“No one is immune and we’re all in
this together.” She was speaking at Pet-
— Tim Phillips
food Forum on April 18, 2007, as part
of a panel discussion on “Traceability:
what do you do when something goes
wrong?” Following are excerpts from way beyond HACCP, checklists and so pay enough attention. The challenge is
that panel discussion. forth—that’s all paper.” He thinks you getting people to take this stuff seri-
need to have your people on the ground ously in the absence of an outbreak.”
What pet owners watching to see that suppliers are do-
are thinking ing what they say they are doing. “Pro- What to do when
“Consumers are trying to figure out ducers know how to cheat, they don’t it happens
how they can control the situation,” ob- like paperwork and they know how to “You need to be able to tell the story
served Dr. Doug Powell, the scientific get around it,” said Powell. “You need of what you do and further, you need
director of the International Food Safe- to build trust with your suppliers.” to back it up,” said Powell. You need
ty Network. “In any risk situation, they Regarding safety manuals and clear and consistent communication.
ask: ‘What can I do?’ We hear pet own- documents, observed Frederking, You need to be open and transparent
ers saying that they’re going to try the “Anybody can make paper look as about your methodologies and about
BARF diet and petfoods that are more good as they want paper to look. It gets what you are doing. You need to dem-
natural—because they believe it’s a back to the human practices within onstrate that you understand what’s
way to control things. It’s not. Petfood your facilities.” He said, “As you do an happening. “People will vote with their
safety starts at the farm.” evaluation of your system, that’s where pocket books if you act in a trustwor-
“I think what the last month has you ought to put your focus—what are thy way,” noted Powell.
caused the American public to realize my employees doing? That’s where “It’s all going to change,” said Har-
is that it is a global marketplace,” noted you actually have control of the QA dy. “We felt that we had adequate safe-
Matt Frederking, manager of regula- system.” ty measures in place and that we had
tory compliance for Southern States Ladd Hardy, senior VP marketing adequate checks on everything, but
Cooperative. “We now have to manage at Nutro Products, noted that, “Since it as it turns out we didn’t.” Nutro will
risk in a global economy.” is impossible to test for every possible make its new quality assurance pro-
contaminant, we do feeding trials on gram public very soon. “We’ve got to,”
QA systems every batch of dry petfood we make. he said. “It just breaks your heart to see
“The turmoil in the past several That batch is held until it passes the products with your name on them tak-
weeks comes down to knowing where feeding trial.” Due to the recalls, Nutro ing this kind of a beating. Whatever we
you’re buying your ingredients,” said is starting the same procedure for its have to do at whatever level of cost and
Frederking. wet petfoods. diligence, we have to do it.” ●
Powell concurred, saying, “What “Companies are about making
consumers see is the brand name. money and when there’s an outbreak, Dr. Phillips is the editor of Petfood
Your name’s on it, you sell an unsafe everybody pays attention to their QA Industry magazine. He can be
product, you’re liable. The lesson is experts,” noted Powell. “But in the ab- reached at Tel: [phone],
know your suppliers—and this goes sence of an outbreak, maybe they don’t [email protected].
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Industry News
Developments in protein concentrate. It was indeed the
melamine contamination ground wheat flour with melamine … so
China launched a food and drug certainly some of the rice protein con-
safety crackdown following an an- centrate that we tested was mislabeled.”
nouncement that authorities had de- The FDA said the mislabeled
tained managers from two companies melamine-tainted rice protein entered
linked to contaminated ingredients used the US in August of 2006; the misla-
in petfood products. The detained man- beled wheat gluten first came into the
agers worked for Xuzhou Anying Bio- country in November 2006.
logic Technology Development Co. Ltd. “Those are the only two companies
and Binzhou Futian Biology Technology that we are aware of that sold this con-
Co. Ltd., both listed as having exported taminated protein concentrate,” said the Senator Richard Durbin speaks
to a group of pet owners in
melamine-spiked rice protein and wheat FDA’s Dr. Stephen Sundlof, director of
Chicago, Illinois, USA. The dog
gluten to the US. (For more information, the Center for Veterinary Medicine.
pictured here ate contaminated
see the article on p. 28.) In other recall related news: petfood, became ill, but survived.
The FDA sent food inspectors to ➤Scientists at the University of Guelph
China to investigate the companies that discovered a chemical process that prior to entry into the United States.
made the melamine-tainted ingredi- could explain how pets were sickened FDA officials will be visiting manu-
ents. “We visited the two facilities, but by tainted petfood. They found that facturers in the US that use protein
there’s essentially nothing to be found in melamine and cyanuric acid, a meta- concentrates in human, pet or ani-
that they are currently closed down, not bolic by-product of melamine, react mal foods and testing products for
operating,” Walter Batts, deputy direc- with one another to form crystals that melamine and melamine-related
tor of the FDA’s Office of International may block kidney function. Tests at compounds. It will also sample some
Programs said. The FDA has stated that the university’s laboratory identified of the finished products.
those Chinese companies mislabeled the these crystal-like substances in the ➤Royal Canin USA announced the
melamine-tainted ingredients shipped kidneys and urine of affected ani- voluntary nationwide recall of eight
to the United States. Those ingredi- mals. Sensible Choice dry dog food prod-
ents—labeled as wheat gluten and rice ➤In the US Congress, Senator Rich- ucts and seven Kasco dry dog and cat
protein—were really wheat flour. ard Durbin and Representative Rosa food products. This announcement
DeLauro introduced legislation that was based on the company’s identifi-
would enhance the nation’s ability cation of a melamine derivative from
to protect the food supply. The Sen- tainted Chinese rice protein concen-
ate approved the legislation May trate provided by Cereal Byproducts.
2, by a vote of 94 to 0, as a Durbin ➤A Michigan State University (MSU)
amendment to a broad bill regarding professor is conducting a survey to
the FDA. The amendment would re- better estimate how many pets have
quire the FDA to set processing and died after eating tainted food and to
ingredient standards for petfood, determine what, specifically, killed
“When our forensic chemistry cen- strengthen labeling requirements, them. Wilson Rumbeiha, professor
ter specifically looked into that … they establish an early warning system of veterinary clinical toxicology of
were able to measure the starch level of for contaminated products, improve MSU’s veterinary school, will pres-
this product and determine that it wasn’t communication with the public and ent his findings in October in Reno,
in fact wheat gluten, but wheat flour,” veterinarians during recalls and take Nevada, USA, at a convention of the
said Dr. David Acheson, the FDA’s new other steps to help prevent deaths and American Association of Veterinary
assistant commissioner for food protec- illnesses. Laboratory Diagnosticians. The
tion. He added: “I can tell you that some ➤All vegetable protein products im- group is funding the survey.
of our testing has indicated that some of ported from China must now be ➤Integrated Management Information
the melamine-positive material labeled tested for melamine, cyanuric acid or Inc. (www.petsupplyverified.com)
as rice protein concentrate was not rice other melamine-derived compounds has announced the launch of Pet Sup-
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