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Perspectives on Everyday Life A Cross Disciplinary Cultural Analysis Arthur Asa Berger Perspectives on Everyday Life Arthur Asa Berger Perspectives on Everyday Life A Cross Disciplinary Cultural Analysis Arthur Asa Berger Department of Broadcast and Electronic Communication Arts San Francisco State University San Francisco, CA, USA ISBN 978-3-319-99794-0 ISBN 978-3-319-99795-7 (eBook) https://doi.org/10.1007/978-3-319-99795-7 Library of Congress Control Number: 2018958629 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG, part of Springer Nature 2018 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover Pattern © Melisa Hasan This Palgrave Pivot imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland In memory of David Noble, mentor and friend A cknowledgments I’d like to thank all the writers who have had interesting things to say about various aspects of everyday life and whose ideas have informed this book. This applies not only to the authors who have written books on everyday life, who are discussed in the first part of my book, but also to the writers who have dealt with the topics I discuss in the second part of the book, on “Everyday Life in America.” I offer a number of quotations from authors of all kinds in the book to give my readers a sense of their style, in addition to the information they have provided—that is, how they said what they have had to say. I also want to thank my senior editor, Shaun Vigil, and my assistant editor, Glenn Ramirez, for their help in publishing this book, and my copy editors and everyone else involved in publishing the book. vii c ontents Part I Perspectives on Everyday Life 1 1 Introduction 3 2 Perspectives on Everyday Life 7 3 H enri Lefebvre on Terror in Everyday Life 17 4 M ichel de Certeau and Resistance to Domination 25 5 F ernand Braudel and the Structures in Everyday Life 33 6 S igmund Freud on Psychopathology in Everyday Life 39 7 M ilton Sapirstein on the Paradoxes of Everyday Life 45 8 Myth and Everyday Life 51 9 T he Body and Everyday Life 59 ix x CoNTENTS Part II Everyday Life in America 73 10 Alarm Clocks 75 11 The Amazon Echo 79 12 C handeliers at the 2017 Grammy Awards 83 13 T he Starbucks Coffee Shop Logo 87 14 Teeth Whitening Agents 91 15 Pacifiers 95 16 Toilets 99 17 Milk 103 18 Electronic Pressure Cookers 107 19 Diet Products 111 20 Hair Styles 115 21 College Rejection Letters 121 22 Air Jordans 127 23 High-Tech French Fries 133 24 Backpacks 139 25 Mattresses 143 26 Women’s Shoes 147 CoNTENTS xi 27 M adonna’s “Like a Prayer” 151 28 Suitcases 157 29 Superglue 163 30 Calendars 167 31 Coda 171 A A bout the uthor Fig. 1 Secret agent Fig. 2 Author with hat xiii