Perspective on Design: Research, Education and Practice

398 Pages·2020·15.1 MB·English

by  Daniel Raposo, João Neves, José Silva

Springer Series in Design and Innovation 1
Daniel Raposo
João Neves
José Silva Editors
Perspective
on Design
Research, Education and Practice
Springer Series in Design and Innovation
Volume 1
Editor-in-Chief
Francesca Tosi, University of Florence, Florence, Italy
Series Editors
Claudio Germak, Politecnico di Torino, Turin, Italy
Francesco Zurlo, Politecnico di Milano, Milan, Italy
Zhi Jinyi, Southwest Jiaotong University, Chengdu, China
Marilaine Pozzatti Amadori, Universidade Federal de Santa Maria,
Santa Maria, Rio Grande do Sul, Brazil
Maurizio Caon, University of Applied Sciences and Arts, Fribourg, Switzerland
SpringerSeriesinDesignandInnovation(SSDI)publishesbooksoninnovation
and the latest developments in the fields of Product Design, Interior Design and
Communication Design, with particular emphasis on technological and formal
innovation, and on the application of digital technologies and new materials. The
seriesexploresallaspectsofdesign,e.g.Human-CenteredDesign/UserExperience,
Service Design, and Design Thinking, which provide transversal and innovative
approaches oriented on the involvement of people throughout the design
development process. In addition, it covers emerging areas of research that may
represent essential opportunities for economic and social development.
In fields ranging from the humanities to engineering and architecture, design is
increasingly being recognized as a key means of bringing ideas to the market by
transformingthemintouser-friendlyandappealingproductsorservices.Moreover,
it provides a variety of methodologies, tools and techniques that can be used at
differentstagesoftheinnovationprocesstoenhancethevalueofnewproductsand
services.
Theseries’scopeincludesmonographs,professionalbooks,advancedtextbooks,
selected contributions from specialized conferences and workshops, and outstand-
ing Ph.D. theses.
Keywords: Product and System Innovation; Product design; Interior design;
Communication Design; Human-Centered Design/User Experience; Service
Design; Design Thinking; Digital Innovation; Innovation of Materials.
How to submit proposals
Proposalsmustinclude:title,keywords,presentation(max10,000characters),table
of contents, chapter abstracts, editors’/authors’ CV.
In case of proceedings, chairmen/editors are requested to submit the link to
conferencewebsite(incl.relevantinformationsuchascommittee members, topics,
key dates, keynote speakers, information about the reviewing process, etc.), and
approx. number of papers.
Proposalsmustbesentto:serieseditorProf.FrancescaTosi(francesca.tosi@unifi.it)
and/or publishing editor Mr. Pierpaolo Riva ([email protected]).
More information about this series at http://www.springer.com/series/16270
ã é
Daniel Raposo Jo o Neves Jos Silva
(cid:129) (cid:129)
Editors
Perspective on Design
Research, Education and Practice
123
Editors
DanielRaposo João Neves
CampusdaTalagueira CampusdaTalagueira
EscolaSuperior deArtesAplicadas do EscolaSuperior deArtesAplicadas do
Instituto Politécnico deCastelo Branco Instituto Politécnico deCastelo Branco
Castelo Branco,Portugal Castelo Branco,Portugal
JoséSilva
CampusdaTalagueira
EscolaSuperior deArtesAplicadas do
Instituto Politécnico deCastelo Branco
Castelo Branco,Portugal
ISSN 2661-8184 ISSN 2661-8192 (electronic)
SpringerSeries inDesign andInnovation
ISBN978-3-030-32414-8 ISBN978-3-030-32415-5 (eBook)
https://doi.org/10.1007/978-3-030-32415-5
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Preface
Designprocesseshavebeenmodifiedovertime,notonlytoadjusttoeachproblem
butabovealltorespondtosystemicchangesinnewcultural,social,environmental,
and economic contexts that impact on artifacts, theories, meanings, and behaviors.
Also, design research processes have accompanied these emerging changes,
focusing on issues inherent to the design project (procedural, methodological,
plastic, symbolic, and efficient) and understanding the variables that influence the
context. This book provides a spectrum of valuable contributions to better under-
stand the challenges posed to design research by contemporary reality, but also
possible avenues of research development proposed by a wide variety of practi-
tioners and researchers. Therefore, the book can be considered from a global per-
spective of design research as well as observed from specific subjects on design
research.
This book presents preliminary and final results of research experiments and
researchprocesses,whichrepresentnewcontributionsandanadvanceinscientific,
academic and practical knowledge in the areas of communication design, fashion
design, interior design, product design, and intersection areas. It is intended espe-
ciallyforthedesigncommunity(graphic,fashion,productandinteriordesign)and
for people working in the communication fields, such as marketers, journalists,
publicists, artists, entrepreneurs, brand or corporate communication managers.
Teachers and students in these fields will also benefit of this book; graphic artists,
the printing press, researchers, and all those who practice an activity related to the
designandcommunicationmayfindusefulinformationandasourceofinspiration
in this book.
Allinall,thisbookopensupnewperspectivesindesignpolicy,designteaching,
and design research. It presents studies specifically related to design methods,
cultural aspects, symbolic components, drawing and visual expression, visual, and
territorial language systems. It covers brands, information and interaction design,
v
vi Preface
digital media design, character design, color perception, and design teaching
methods. It deals with fashion trends, technologies in design, furniture design,
interior design, and car design. It is organized in four parts:
First Part: Design Education, Research and Society;
Second Part: Communication Design;
Third Part: Drawing and Image in Design;
Fourth Part: Fashion Design, Interior and Product Design.
The chapters are the result of an invitation, addressed by the EIMAD Executive
Committee, to the authors of the best articles approved by blind peer review and
presented at the 6th EIMAD in February 2018. The EIMAD—Music, Arts, and
Design Research Meeting, organized by the Higher School of Applied Arts of the
Polytechnic Institute of Castelo Branco, Portugal, aims to be a space for scientific
discussion in the areas of design and music.
This book gathers together 29 chapters written by researchers and teachers in
design. They show design is a transdisciplinary practice that cuts across various
fields within the design discipline and beyond a singular academy perspective.
The models and practices described in various chapters question specific
learning, complementing designers’ professional profiles with “connective” com-
petencies—competencies that allow designers to transition and lead design pro-
cesses across different professional sectors collaboratively.
The new mental models and professional profiles of future designers require
several didactic changes throughout the curriculum. The chapters present best
teaching practices aimed at fostering collaboration and collective learning.
Challenges presented in the publication relate to cross-cultural analysis in the
areas of branding, graphic design, and fashion, also different perspective approa-
ches, including multi-disciplinary methodologies benefiting more effective design
results.
The chapters describe the qualitative methodology, some of which are
exploratory, based on case studies or learning experiences, complemented by a
thorough literary review aimed at developing project design practices.
Thechaptersaim tocontributetothediscussionindesignteaching andpractice
and its consequent research context, considering participatory practices and
methodologies and differentiating in the design object the cultural artifact of the
discursive object.
The spectrum of themes brought together expresses the intention of design
practices in the organization of discursive organization and knowledge. As men-
tionedbyFindelietal.(2008),thesetofmethods,modes,andmeansthatbelongto
the material culture that when applied or appropriate within other methodologies,
remains the right syntax and grammar of the design project. The design project
“organizes”knowledgetocreateawhole.Itisinthehermeneutictransformationof
knowledgeintoaction,inthepragmaticapproachofknowledgefordesign,thatthe
transdisciplinarity resides.
Preface vii
Although the variety of topics the breadth of focused themes reveals a unique
abilityinthedesignprojecttoextractinformation.AccordingtoFindeliandRussell
(2010) being able to use the design as a way to extract and generate knowledge
requires a “project-oriented perspective,” i.e., the use of designed things and their
possibilities as the primary research tool in research.
Castelo Branco, Portugal Daniel Raposo
João Neves
José Silva
References
Findeli A, Brouillet D, Martin S, Moineau C, Tarrago R (2008) Research through design and
transdisciplinarity:atentativecontributiontothemethodologyofdesignresearch
Findeli A, RussellK(2010) Searching for designresearch questions: some conceptual clarifica-
tions. In: ChowR, Jonas W,Joost G(eds.) «FOCUSED»—Current designresearch projects
andmethodsSwissdesignnetworksymposium2008,Berlin,pp278–293
Contents
Design Education, Research and Society
Why Design Schools Should Take the Lead in Design Education. . . . . . 3
Jan Eckert
Rethinking the Role of the Contemporary Designer: Is There
a Mismatch Between Theory and Practice in Design Education?. . . . . . 17
Suzana Dias and Ana Baptista
Learning to Learn: Lessons from 25 Years Managing a Design
Company Abbreviated in 3 Ideas by the Secretary General
of the United Nations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Gonçalo Falcão
The (Trans) Disciplinary Alternative for Design . . . . . . . . . . . . . . . . . . 39
Hermes de Andrade Júnior and Tamar Prouse de Andrade
Exploring Climate Changes Through LSP: A Learning Experience. . . . 55
José Silva and João Neves
A Systematic Review on International Design Research, in Order
to Ensure that the Findings Can Compare Design Capabilities
in the Portuguese Reality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69
Maria João Félix
Communication Design
Graphic Design as Visual Arguments: Does This Make
a Reliable Appraisal Possible? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89
Karel van der Waarde
Communication Design and Space Narratives . . . . . . . . . . . . . . . . . . . . 103
Maria Luísa Costa and Inês Amaral
ix
x Contents
A City’s Cultural Heritage Communication Through Design. . . . . . . . . 115
Lourdes Pilay and Marco Neves
Contributions to Brand Systems in Lisbon Tailoring Brands. . . . . . . . . 125
William Cantú and Fernando Oliveira
From the Genesis to the Project Result: The Success of Design
for Place Branding also Depends on the Modality of Contracting . . . . . 137
Emílio Ribeiro, Daniel Raposo and Marizilda Menezes
The Creation of Brands in the Online Experience: A Study
About the Brand Image of Children’s Clothing . . . . . . . . . . . . . . . . . . . 161
Vera Barradas, María Victoria Carrillo Durán and Daniel Raposo
A Practice-Based Research Model for Interaction in Print Design. . . . . 175
Marco Neves
Gravitim APP and the Contribution of Digital Media in the Process
of Pregnancy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189
Nuno Martins and Tânia Araújo
Communication Through Character Design: ‘Inside Out’
Case Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203
António Manuel Rodrigues Ferreira, Pedro Mota Teixeira
and Daniel da Cruz Brandão
Drawing and Image in Design
Chromatic Cognition and Human Behavior. . . . . . . . . . . . . . . . . . . . . . 215
Fernando Moreira da Silva
Sketches Versus New Technologies in Design Creative Process . . . . . . . 225
Ana Moreira da Silva
The Design-Body Project in Analogue Corpus – Tattooing
as a Graphic Expression in Paper and in Portuguese Skin Since
the Beginning of the Twentieth Century. . . . . . . . . . . . . . . . . . . . . . . . . 237
Susana Azevedo Cardal
Graphic-Semantic Expression Map: A New Approach in Design
Teaching Methodologies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 253
Cátia Rijo
Fashion Design, Interior and Product Design
The Experiential and Trans-Aesthetic Substance of Fashion
and Design. Culture and Creative-Based Models and Processes. . . . . . . 267
Maria Antonietta Sbordone