Personal selling decisions

148 Pages·2008·3.06 MB·English

by  Montgomery, David Bruce

LIBRARY
OF THE
MASSACHUSETTS INSTITUTE
OF TECHNOLOGY
0"^
^^^^^
ALFRED P. SLOAN SCHOOL OF MANAGEMENT
PERSONAL SELLING DECISIONS*
David B. Montgomery** and Glen L. Urban
MASS. INST. TcCtl.
294-67
NOV 141951
November, 1967
DEVi/EY LIBRARY
MASSACHUSETTS
E OF TECHNOLOGY
50 MEMORIAL DRIVE
^BRIDGE, MASSACHUSETTS (
PERSONAL SELLING DECISIONS*
David B. Montgomery** and Glen L. Urban
MASS. INST. TECH.
294-67
NOV 141957
November, 1967
dev;ey library
*Comments and criticisms are solicited, but this paper may not be cited
or reproduced without the written permis.sion of the authors.
**The authors are Assistant Professors of Management in the Alfred P. S]
School of Management, Massachusetts Institute of Technology.
HDc2S
Qewey
SEP 10 1975
RECEIVED
NOV 16 1967
M. I. T. LIBRARIES
David Bruce Montgomery
Glen Lee Urban
1967
All Rights Reserved
(>S75:5rr1