Performing Metaphoric Creativity Across Modes and Contexts PDF
Preview Performing Metaphoric Creativity Across Modes and Contexts
F i g Performing u r a Metaphoric Creativity t i v e across Modes T h o u and Contexts g h t a n d edited by L a n Laura Hidalgo-Downing g u and Blanca Kraljevic Mujic a g e 7 John Benjamins Publishing Company Performing Metaphoric Creativity across Modes and Contexts Figurative Thought and Language (FTL) issn 2405-6944 The aim of the series is to publish theoretical and empirical research on Figuration broadly construed. Contributions to the study of metaphor, metonymy, irony, hyperbole, understate- ment, idioms, proverbs and other understudied figures as well as figurative blends will be considered. Works on figuration in gesture and multi-modal expression, embodiment and figuration, pragmatic effects of figurativity and other topics relevant to the production, use, processing, comprehension, scope, underpinnings and theoretical accounts involving figura- tion, will also be considered. Volumes in the series may be collective works, monographs and reference books, in the English language. For an overview of all books published in this series, please see benjamins.com/catalog/ftl Editors Angeliki Athanasiadou Herbert L. Colston Aristotle University University of Alberta Editorial Board Salvatore Attardo Sam Glucksberg Günter Radden Texas A&M University, Commerce Princeton University University of Hamburg John A. Barnden Albert Katz Francisco José Ruiz University of Birmingham Western University, Canada de Mendoza Ibáñez Benjamin K. Bergen Sandrine Le Sourn-Bissaoui University of La Rioja University of California, San Diego Université Rennes 2 Maria Sifianou Daniel Casasanto Jeannette Littlemore National and Kapodistrian University of Chicago University of Birmingham University of Athens Eva Filippova Marilyn A. Nippold Gerard J. Steen Charles University Prague University of Oregon University of Amsterdam Raymond W. Gibbs, Jr. Klaus-Uwe Panther Linda L. Thornburg University of California, Santa Cruz University of Hamburg Nanjing Normal University Rachel Giora Penny M. Pexman Tel Aviv University University of Calgary Volume 7 Performing Metaphoric Creativity across Modes and Contexts Edited by Laura Hidalgo-Downing and Blanca Kraljevic Mujic Performing Metaphoric Creativity across Modes and Contexts Edited by Laura Hidalgo-Downing Universidad Autónoma de Madrid Blanca Kraljevic Mujic John Benjamins Publishing Company Amsterdam / Philadelphia TM The paper used in this publication meets the minimum requirements of 8 the American National Standard for Information Sciences – Permanence of Paper for Printed Library Materials, ansi z39.48-1984. doi 10.1075/ftl.7 Cataloging-in-Publication Data available from Library of Congress: lccn 2020005903 (print) / 2020005904 (e-book) isbn 978 90 272 0552 0 (Hb) isbn 978 90 272 6121 2 (e-book) © 2020 – John Benjamins B.V. No part of this book may be reproduced in any form, by print, photoprint, microfilm, or any other means, without written permission from the publisher. John Benjamins Publishing Company · https://benjamins.com For Miguel and Pablo For Neven and Nesho Table of contents Preface ix Chapter 1 Introduction: Towards an integrated framework for the analysis of metaphor and creativity in discourse 1 Laura Hidalgo-Downing Chapter 2 Metaphor in multimodal creativity 19 Lacey Okonski, Raymond W. Gibbs Jr. and Elaine Chen Chapter 3 Music, metaphor, and creativity 43 Lawrence M. Zbikowski Chapter 4 Singing for peace: Metaphor and creativity in the lyrics and performances of three songs by U2 71 Laura Hidalgo-Downing and Laura Filardo-Llamas Chapter 5 Metaphor emergence in cinematic discourse 97 Eduardo Urios-Aparisi Chapter 6 What makes an advert go viral? The role of figurative operations in the success of Internet videos 119 Paula Pérez-Sobrino and Jeannette Littlemore Chapter 7 Metaphorical creativity in political cartoons: The migrant crisis in Europe 153 Juana I. Marín-Arrese viii Performing metaphoric creativity across modes and contexts Chapter 8 Disentangling metaphoric communication: The origin, evolution and extinction of metaphors 175 Martí Domínguez Chapter 9 Sensory landscapes: Cross modal metaphors in architecture 197 Rosario Caballero Chapter 10 Creative journeys: Metaphors of metastasis in press popularization articles 221 Julia T. Williams Camus Chapter 11 Multimodal creativity in figurative use 249 Anita Naciscione Chapter 12 “Born from the heart”: Social uses of pictorial and multimodal metaphors in picture books on adoption 281 Coral Calvo-Maturana Chapter 13 Figuring it out: Old modes and new codes for multimodality, technology and creative performativity in 21st century India 311 Rukmini Bhaya Nair Index 343 Preface We are used to thinking of books as finished products, objects we handle, read, use in class and in our research, things we talk and write about. This book is one of these objects, and of course we hope it will have this academic life, accompanying scholars in their daily academic tasks. However, the way we have experienced the book, as editors and authors, is more like a process, very much like a journey. This volume originated as the natural continuation of the work carried out for the special issue for Metaphor in the Social World (2013) on ‘Metaphorical cre- ativity across modes and contexts’. Like many journeys, however, this project has taken its own direction and has led us through various routes and new destinations where it has grown in richness and maturity. The idea for the volume originated within the work carried out in the project funded by UAM-BSCH for cooperation between UAM and North American Universities, more specifically, the seminar ‘Language, creativity and identity: Multimodal and cultural perspectives’, which took place in Madrid on June 15th and 16th 2014. Fruit of this meeting are the contributions by Ray Gibbs, Eduardo Urios-Aparisi and Larry Zbikowski. We are very grateful to these authors for their patience and commitment all this time and for being our journey travelers from the very beginning. This journey would not have been possible without their presence and inspiration. Most of the other chapters are papers which were presented in other academic events: the seminar ‘Metaphor in discourse: recontextualization across modes and contexts’, which took place in UAM, in Madrid, on October 20th 2017 and was organized, like the previous seminar, by the UAM research group on ‘Language and Creativity’. Some of the papers in the volume were also presented in the panel on ‘Metaphor in discourse’ organized by Laura Hidalgo-Downing and Laura Filardo-Llamas at the XX Conference of AELCO (Spanish Association of Cognitive Linguistics) in Córdoba in 2018. Some other chapters are contributions by scholars who are doing interesting work on the topic of the volume, whose work we have had the opportunity to see and listen to in other recent meetings. We are very grateful to all these authors for joining us on this journey. The academic events which have allowed us to meet in 2014, 2017 and 2018 are the necessary stops in which we have exchanged ideas and advanced in the intellectual development of the volume as a joint project. But, equally importantly,
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