Perceptions of the View from the Road AIMS II: A Statewide Web Survey Joan Iverson Nassauer Erik S. Dayrell Zhifang Wang Cover photograph courtesy of Scott Bradley Inside cover photograph courtesy of David Larson Perceptions of the View from the Road AIMS II: A Statewide Web Survey Aesthetic Initiative Measurement System: Phase II June 2006 Joan Iverson Nassauer, Erik S. Dayrell, and Zhifang Wang School of Natural Resources and Environment University of Michigan Landscape Ecology, Perception and Design Lab www-personal.umich.edu/~nassauer/Labfinal.htm Prepared for the Minnesota Department of Transportation 395 John Ireland Boulevard Mail Stop 330 St. Paul, Minnesota 55155 The opinions, findings, and conclusions expressed in this publication are those of the authors and not necessarily those of the Minnesota Department of Transportation. “Design involves a balanced judgment about many factors, of which visual requirements are only one set. We are convinced, however, that these requirements are among the most important that a road must satisfy.” Donald Appleyard, Kevin Lynch and John Myer. The View From the Road. 1963 Contents List of Tables IV Landscape Variables and Treatments 13 List of Figures VI Context 14 Acknowledgements XI Walls 15 Executive Summary XIII Mowing 17 Vegetation 18 Introduction 1 All mown turf 18 Purpose of Project 3 Weedy 18 Key Concepts and Definitions 3 Brome 18 Summary of Related Literature 4 Prairie flowers 19 Aims I 4 Sumac 19 Other related literature 7 Evergreens 19 AIMS II Goals and Summary 8 Evergreens and deciduous 19 Methods 9 Naturalized woodland 19 AIMS II Development 11 Woody islands 21 Stakeholder Participation 11 Bridge rails 21 i AIMS II • 12/2005 Simulation of Landscape Views 23 Responses as cases 52 Web Questionnaire 24 Urban context and effects of 53 vegetation Avoiding Bias in Treatment Evaluation 30 Rural context and effects of 56 Survey Sample of Minnesota Drivers 31 vegetation Representativeness of the survey sample 32 Individual respondent differences 60 Differences by gender 37 Bridges and the Panoramic View 62 Effects of Wall Design 64 Analysis of Results (Chapter Heading) 39 Effects of Mowing 70 Overall Trends in Landscape Attractiveness 41 Effects of Mowing and Vegetation 72 Comparing Perceptions of Attractiveness, 45 Combinations Naturalness, Maintenance and Safety Comparing the Effects of Landscape Treatments 46 Conclusions and Recommendations 77 Landscape views as cases 46 References 84 Urban context and effects of 48 vegetation Rural context and effects of 50 vegetation ii AIMS II • 12/2005 Appendices 85 Appendix 1: Simulated Landscape Views 87 in the Factorial Design Table Appendix 2: Web Questionnaire 95 Appendix 3: View Order for the Six 145 Randomizations of the Web Questionnaire Appendix 4: Tests for Significant Differences 149 among Randomizations Appendix 5: Invitation Email to Web Survey 153 Respondents Appendix 6: Minnesota County Respondent 157 Frequencies Compared with 2000 US Census Appendix 7: Bivariate correlations for the 161 112 highway corridor landscape views Appendix 8: Statistical Results Comparing 169 Wall Designs Appendix 9: Statistical Results Comparing 219 Mowing and Vegetation Combinations iii AIMS II • 12/2005 Tables Table 1 The combination of variables used to produce the HCL views. 13 Table 2 Household income for the 2000 US Census. 33 Table 3 Household income for respondents of the AIMS II web-based survey. 33 Table 4 Bivariate correlations of the preference ratings showed that all were positively correlated. 45 Table 5 Effect of vegetation on attractiveness of urban HCL – views as cases. 48 Table 6 Effect of vegetation on perceived naturalness of urban HCL – views as cases. 48 Table 7 Effect of vegetation on perceived maintenance of urban HCL – views as cases. 49 Table 8 Effect of vegetation on perceived safety of urban HCL – views as cases. 49 Table 9 Effect of vegetation on attractiveness of rural HCL – views as cases. 50 Table 10 Effect of vegetation on perceived naturalness of rural HCL – views as cases. 50 Table 11 Effect of vegetation on perceived maintenance of rural HCL – views as cases. 51 Table 12 Effect of vegetation on perceived safety of rural HCL – views as cases. 51 Table 13 Effect of vegetation on attractiveness of urban HCL – responses as cases. 53 Table 14 Effect of vegetation on attractiveness of urban HCL – gender balanced response as cases. 53 Table 15 Effect of vegetation on perceived naturalness of urban HCL – responses as cases. 54 Table 16 Effect of vegetation on perceived naturalness of urban HCL – gender balanced responses as cases. 54 Table 17 Effect of vegetation on perceived maintenance of urban HCL – responses as cases. 55 Table 18 Effect of vegetation on perceived maintenance of urban HCL – gender balanced responses as cases. 55 Table 19 Effect of vegetation on perceived safety of urban HCL – responses as cases. 55 iv AIMS II • 12/2005
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