People of Plenty People of Plenty Economic Abundance and the American Character By DAVID M. POTTER THB UNIVERSITY OF CHICAGO PRESS CHICAGO & LONDON CHARLBS R. WALGRBBN FOUNDATION LBCTURBS THE UNIVERSITY OF CHICAGO PRESS, CHICAGO 60637 The University of Chicago Press, Ltd., London Copyright 19'4 by The University ofChi&ago All rights reserved, Published 1954 Paperba&k edition 19'8 Printed in the United States ofAmeri&a 04030201 009998979695 18192021 22 ISBN:0-226-67633-1 (paper) LCN:54-12797 9€ Thepaperusedinthispublicationmeetstheminimum requirementsoftheAmericanNationalStandardforInformation Sciences-PermanenceofPaperforPrintedLibraryMaterials, ANSIZ39A8-1984, TO DILYS Introduction: History, the Behaviorial Studies, and the Science of Man In the summer of 1950, under the stimulus of an invitation from the Walgreen Foundation, I embarked upon the seemingly inno cent task of writing six lectures on the American character, and especially on the influence of American economic abundance upon this cha.racter. The theme itself was certainly a wide-open one, and nobody capable of arranging words on paper has ever been required to show any further credentials before offering vast generalizations 011 the American, this "new man," as Creve creur called him. My originalpurpose, therefore, was only to join the mixed lot of scholars, maiden ladies, itinerant lecturers, pro fessional pundits, and overnight experts whose writings have adorned this subject. As Imoved into the inquiry, however, I was assailed by misgivings as to the validity of the whole concept of "national character," and, as I burrowed into the literature relat ingtoit,I wasembarrassed,asahistorian, to discoverthatthemost telling contributions, in my opinion, came from cultural anthro pologists and social psychologists rather than from my fellow historians. After a while, the problems of establishing a valid concept of national character and ofseeking some possible links between the work done by historians and by behavioral'scientists in this field began to seem more important than the specific problem of the influence of economic abundance upon the American character. Yet, at the same tinle, it remained true that my primary purpose wasto examinethe operationofthis economicfactorinthe devel opmentofAmerican life. First one aspect hasseemed to predomi nate and then the other, and I am at last left in uncertainty as to vii viii INTRODUCTION which side is heads and \vhich side tails on my own coin. One can read this volunle as a theoretical study of the conceptual problenl of national characterand of the relationships between history and the behavioral sciences, regarding the chapters on abundance and its influence in Alnerica as merely illustrative; or one can read it as the concrete study of the impact of one tangible factor upon the character of the Anlcrican people, regarding the opening sec tions onhistorical and behavioral approaches to national character simply as a framework necessary for fixing the material on America in its proper logical place in the literature of the subject. I am keenly aware that f1y thus writing a book of a dualistic nature I expose myself to the inevitable gambit of the reviewer: that the portion on which he is expert really will not do at all but that the other part appears rather interesting. Perhaps I will be fortunate if each partis notcompared unfavorably with the other. In any event, it seenlS valid to begin by recognizing that gen eralization about national character is only a special case of the larger practice ofgeneralization about human groups of any kind. There are justa few branches of learningwhich attempt this kind of generalization, and history was, for Inany centuries, the only one. But today there arc several, and it may be well to start with aconsideration of the way in \vhich these various disciplines have approached this part of their responsibility in the study of nlan. Of all the branches of learning cultivated by man, there is probably none which deals with a greater body of data than does history. The task of history, to record all that is significant in human experience, for many centuries and many lands, has im plied such animmense responsibility, and one of such immediacy, that it has engendered in historians an ahnost obsessive drive to geton with the job, to start111arshaling the data, to beginstraight ening out the detailed and complex factual questions with which the record abounds. Consequently, history has become pre eminently aconcrete and "practical"subject, with but little atten tion to philosophical or theoretical aspects. Occasionally, some ix INTRODUCTION aberrant historian has paused to consider the philosophy of his tory, the problem of historical causation, the existence of laws of history, or the like, but the rank and file of historians have never paid very patient attention to these speculations. With mutterings about"workto do," they have quicklyturned back to their busy ness with deeds and events. As for historical interpretation, they have often disclaimed any such function, insisting that the facts alone would answer the historian's questions and never recogniz ing that these questions themselves, like fishers' nets, might pro foundly influence the character of the facts which would be caughtin the haul. This preoccupation with fact, coupled as it was with a rough and-ready willingness to tackle the most profound problems of society, has been the principal glory and, at the same time, the major weakness of history as a branch of learning. The glory, because history has dared to seek the answers to questions which other disciplines would have declined for the lack of an adequate method. History has never held itself aloof from life or guarded its own purityby confining itself to topics for which it possessed afully tested methodological ~nd conceptual apparatus of attack. It has never permitted the tyranny of method to dictate the sub jects which it would investigate and has never shifted its atten tion from men to mice because of the seductive fact that mice lend themselvesto preciseinvestigation more readily than do men. It has also been the glory of history that its professional dev otees have never entirely lost communication with the intelligent layman, as the practitioners of the social sciences have almost universally done. The language of history has never become di vorced from the common speech, and the historian has scarcely been touched by the baneful belief that it would lower his pro fessional standards to write in plain terms which any man might understand. In a democracy which depends upon men of learn ing to provide the ordinary man with sound infonnation for dealing ,vith public nffairs, the historian is almost the only kind
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