PandaGold Ecosystem

28 Pages·2017·8.35 MB·English

PANDALAND HOLDINGS (HONG KONG) CO., LTD.
Room 1103-5, 11 Floor, Allied Kajima Building, 138 Gloucester Road,
Wanchai, Hong Kong
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PANDALAND HOLDINGS (HONG KONG) CO., LTD.
PandaGold Whitepaper
GATEWAY TO CHINA
GATEWAY TO THE WORLD
─ PandaGold
1
Executive Summary
1.1 Background
In the recent years, the film and television The issuance of PandaGold token will max-
industry has flourished all around the world; imize the value of IP; by creating a shared
with box office reaching record high, China economy, a service, an exchange platform
has become the largest market in the world for co-creation, promotion, and sales of IP
and the value of IP(Intellectual Property) has into different sectors of the market such as
skyrocketed. The derivative spending that film, internet content, game, restaurants,
accompanies the film & TV IP are spreading clothing, merchandising, and travel; provid-
to all walks of life, in food, clothing, and live ing goods and services directly from one
entertainment; we anticipate the comprehen- end to another, creating synergy at a more
sive output value in China growing at an un- convenient and efficient level.
precedented speed. According to statistic,
retail sales of IP licensed merchandise and
services in China has only reached 5% of its
total market. Unlike the international market,
IP merchandising business has reached as
high as 70%, the more popular IP companies
such as Disney, Marvel, and Sanrio, has its
well-known IP (Mickey Mouse, Hello Kitty),
each worth well over millions of dollars. IP is
Figure 1.1 PandaGold links the IP creators,
definitely the most valuable digital assets.
merchants, and consumers together.
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PandaGold Whitepaper
1.2 Vision & Value Proposition
Pandaland Holdings (HK) Limited is a company legally registered in Hong Kong (Company
ID: 2327697). With the release of PandaGold token, in line with China's policy of the Belt and
Road Initiative, to initiated in-depth cooperation with global IP creators, films, Internet content,
online games, restaurants, and tour operators to expand the ecological network of commercial
synergy.
In regard to the use of blockchain technology, not only we have a strong and experienced
team which have proven track record in entrepreneurship, financial technology, product de-
velopment, asset management and legal structuring; we are also working with BitoEX, a com-
pany that supports the deployment of blockchain technology and provides comprehensive
security, anti-counterfeit mechanism to assist in the issuance of PandaGold tokens. Using
blockchain technology, PandaGold token provides three major benefits:
1. Global IP creators can contact and transact directly and safely with merchants and
consumers.
2. Merchants can purchase various IP license directly and securely from the IP creators
and implement the IP images onto their merchandise.
3. Consumers can purchase goods and services directly from IP creators around the
world.
The initial use of PandaGold are on products derived from PandaMonium the movie, Panda
Manga, Emoji, CryptoPanda-mobile game, Pandaland ice cream franchise shop, and Panda-
land theme parks (figure below). The scope of PandaGold application stretches into global IP
creators, movies, internet films, online games, restaurants, and tourism industries. The vision
for PandaGold is to become the universal token in the global entertainment industries.
1 Executive Summary 02
PandaGold Whitepaper
Figure 1.2 PandaGold egosystem.
PandaGold is a distributed point-to-point entertainment application for co-creation and sale
of IP. Focusing on the commercial ecological environment and the development of collab-
orative economy in the field of consumer market, the use of blockchain technology helps to
build a new and trustworthy(Trust-free) shared business synergy and transaction mode that
ensures data security and transaction convenience, in the end, improve and maximize the IP
commercial market value.
Figure 1.3 IP authorization process.
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PandaGold Whitepaper
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PandaGold Ecosystem
2.1 Cultural & Entertainment Market Analysis
In this new interactive purchasing and exchange platform, PandaGold is focused on cultural
and entertainment industries across the globe, and China as the main market. China's current
market analysis:
1. Entertainment industry in China
The staggering growth of the entertainment industry in China, "pan-entertainment,” or an
all-encompassing entertainment experience is the next dominant business model. According
to statistic, in 2016 pan-entertainment in China has an output value of 415.5 billion RMB and
estimate to reach 480 billion RMB in 2017. Number of movie viewing has increased from 0.71
billion in 2007 to 1.372 billion in 2016, an increase of 34.47% in the market. China's movie
box office has increased from 17.07 billion RMB in 2012 to 59.911 RMB in 2017, an increase
of 26.78%. The further development of pan-entertainment will boost the entire value chain of
film and entertainment business and offers on and offline support for film production compa-
nies, cinemas, and related industries.
2. The Internet industry in China
In 2016, Internet users have reached 730 million and mobile users reached 700 million. Online
entertainment, specifically those that are focused on IP applications are showing great com-
mercial value; digital content and gaming adapted from popular online literary works have also
shown great success in the Internet market. The transformation of IP business model on the
Internet is the result of consumers' growing demand for better content quality. Short film/vid-
eo has proven to be the fastest form of online entertainment in the past two years, satisfying
users' demand for fragmented Internet time. According to the statistic from Tencent Research
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Institute, the Internet market value in 2018 will exceed 560 billion RMB. Digital content is now
an important part of social and economic development, and has formed a tight economical
chain with related industries.
3. Online/Mobile Gaming industry in China
According to 2017 China Game Industry Report, the sales revenue has reached 203.61 bil-
lion RMB, this is an increase of 23% and the number of gamer reached 583 million. In 2017
alone, China's mobile game market sales revenue has reached 74.56 billion RMB, an increase
of 36.2%; this accounts for 64.2% of the total revenue. The Chinese made online game in the
overseas markets contributes 8.28 billion USD.
4. Food industry in China
The joint publication of 2017 China Food Consumption Report by the United First Financial
Business Information Center, the scale of China's food market exceeded 3,500 billion RMB in
2016. Consumers that are born after 1980s and 1990s are accounted for nearly 70% of the
2016 food market revenue. Younger generations' eating habit and concepts of dining out are
changing as the concept of IP evolves and blend into food businesses. With its strong sup-
porters or fans, IP from cartoon, movies, toys, online games, literature, emoji, and so on are
being promoted and marketed into theme related restaurants and cafes.
5. Theme Park industry in China
Statistic from the National Tourism Administration, the total domestic and inbound tourism revenue
in 2017 exceeded 530 billion RMB and the number of tourists exceeded 5.1 billion. A report
released jointly by the US Theme Entertainment Association (TEA) and the US consulting
company, AECOM, in 2016, the number of tourists visiting Asia's theme parks has the fastest
growth rate. In 2016, among the top 20 theme parks in Asia-Pacific, 13 of them are in China.
The trend suggests that tourism business in China is expected to surpass United States by
2020 and will have the largest number of tourists and revenue.
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PandaGold Whitepaper
2.2 Ecosystem & Platform Development
PandaGold's main application is currently focused within its ecosystem that links IP, animation
production, franchise, digital content, online game, and theme park together, whether its buy-
ing ice cream, watching movies, purchase online products or merchandise, with PandaGold,
cross-border applications are made possible. PandaGold are currently exploring the follow-
ing:
1. Redeem movie tickets in cinemas around the world, starting with the worldwide
release of PandaMonium, the movie. With investors, producers, distributors,
merchants, and consumers using the same platform, all transaction is made directly
and securely.
2. Easy access on various internet platform in exchange for “Panda Manga＂, “Panda
Emoji＂, “Panda Short Film＂. Future alliances with global content providers,
designs, and telecommunication companies.
3. Integrates and develop IP online game and extend transactions and trading via
mobile devices.
4. A form of payment in “Pandaland Ice Cream＂ chain store across China, an IP
based shop; and with the quick spread of IP awareness plus China´s population
advantage, PandaGold will form alliances with partners in the food industry.
5. Used in Pandaland theme parks in China and with the alliance with foreign
businesses, theme parks, resorts, tourist attractions, and shops, PandaGold will
facilitate and provide convenience to those that are traveling in China and abroad.
The following projects in progress:
1. Animation Film
Co-production with New Zealand production company: Far Away Animations Ltd.. A three
part feature length film series: "PandaMonium” the movie at a total production budget of 60
million USD. Production team members includes: Executive Producer Tim White, Producer
Chrissy Metge, Screen Writer Michael Kalesniko & Katheryn Burnett, Director James Cun-
ningham. Part I of the movie is set to launch on Dec. 2019.
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