pa THE OFFICIAL MAGAZINE OF THE PENNSYLVANIA BANKERS ASSOCIATION Special Edition - 2017 | Volume 19.5 SPECIAL INSERT: 2017 AFFILIATE MEMBER DIRECTORY Volume 19.5 | Special Edition - 2017 1 pabanker.com Offering credit cards doesn’t have to be complicated At UMB, we make it simple for you to offer your customers the card products they need. Backed by Visa, plus a package of features and benefits designed with your customers’ needs in mind, we offer a turnkey program that allows your organization to grow while minimizing your risk. UMB makes it easy for you to succeed with card training resources, marketing support and a full suite of products for your customers. Contact us to learn more! Lou Maricondi 856.979.7707 [email protected] Member FDIC. Credit cards are issued by UMB Bank, n.a. under a license from Visa USA, Inc. PA Bankers Association 2 Volume 19.5 | Special Edition - 2017 MAGAZINE STAFF Managing Editor Editorial Advisors Christine F. Cronkright J. Duncan Campbell III Jacqueline A. Catalano Editor Daniel J. Reisteter Sara Hocker Louise A. Rynd Michelle L. Staton Cynthia L. Wallett Wayne Whipple BRINGING TIMELY NEWS AND INFORMATION TO THE MEMBERSHIP OF THE PA BANKERS PA Bankers Services Corporation Board of Directors and Officers FEATURED ARTICLES President Maureen H. Beilman Scott B. Daum John D. Blecher Steven G. Fisher Secretary Scott L. Gruber George P. Karlheim Timothy G. Henry Matthew P. Prosseda Treasurer David P. Ruddock J. Duncan Campbell III Daniel J. Santaniello Daniel J. Schaffer M. Theresa Schwartzer Jeffrey A. Stopko 12-13 14-15 Address Correspondence to: Does Your Bank Have How To Establish Effective paBanker Magazine c/o Pennsylvania Bankers Association A Dream Team? Cybersecurity Risk Management 3897 North Front Street, Harrisburg, PA 17110 Tel. (717) 255-6915 Fax: (717) 233-1477 E-mail: [email protected] paBanker Magazine is published six times a year by the PA Bankers Services Corporation (Services Corporation), a subsidiary of the Pennsylvania Bankers Association (PA Bankers). The Association serves Pennsylvania banks and financial institutions with educational programs, member services and represents members on the state and federal level. Since 1895, the PA Bankers continuously worked to be the premier financial services 16-17 20-21 organization supporting a diversified membership through volunteer participation, a knowledgeable staff, state of the art Negotiating The Space Between Beware Of Vendor Offers technology and a commitment to excellence. A Rock And A Hard Place That Seem To Be No Brainers paBanker Magazine is the official publication of the PA Bankers. Subscriptions are free to all member institutions and PA Bankers volunteers. Additional copies are available to members at a rate of $40 per year. Non-member subscriptions are available for $60 per year. Editorial The opinions expressed in articles by authors other than Association staff and officers are the responsibility of the authors only and not necessarily those of the PA Bankers, the Services Corporation or its members. All articles, unless otherwise noted, have been written by paBanker Magazine staff. Questions and 22-25 26-27 comments should be addressed to the Managing Editor. PA Bankers members may reproduce any non-commercial part Data-Driven Engagement Letters of Credit Help Banks of this publication with verbal permission from the editor. All Marketing Gain Municipal Deposits others must receive written permission from the editor prior to reproduction of any part of this publication. Copyright ©2003 PA Bankers Services Corporation. All Rights Reserved. Advertising Contact Account Executive at (717) 232-0144 or [email protected] for rate information. Postmaster, send all address changes to: paBanker Magazine, 3897 North Front Street, Harrisburg, PA 17110 Printed By: Art Communication Systems, Inc. 28-29 Sponsored by: Using a Peer-Based Index to Better Inform Volume 19.5 | Special Edition - 2017 3 Investment Decisions pabanker.com The Stability You Want should come with the service you deserve Addressing Your Bank’s Needs FOS SERVICES • Internal Audit/Co-sourcing • Asset Liability and Liquidity Management Exams • Bank Secrecy Act & Anti-Money Laundering Exams • Information Technology & Risk Management Exams • Fraud Exams • Compliance Exams • Sarbanes-Oxley Testing • Trust Department Exams • Transactional Asset Allocation Analysis HERBEIN SERVICES • Business Valuations • Litigation Support Services • Asset Based Field Exams • Mergers and Acquisitions • Audit of Financial Statements • Tax CONTACTS James A. Michalak, CPA, CITP Thomas R. Strause, CIA, CFE, CBA, CFSA, CISA, CICA Debbi S. Fetter, CFIRS, CISA, CFSA, CRMA, CRCM, CCSA 1-888-212-8799 Succeed With Confidence • www.fosaudit.com • www.herbein.com A subsidiary of Herbein + Company, Inc. PA Bankers Association 4 Volume 19.5 | Special Edition - 2017 PA BANKERS STAFF DIRECTORY General Phone/Switchboard MEMBER RELATIONS (717) 255-6900 & PROFESSIONAL DEVELOPMENT PRESIDENT & CHIEF EXECUTIVE OFFICER ABA Training BRINGING TIMELY NEWS AND INFORMATION J. Duncan Campbell III Administrative Assistant TO THE MEMBERSHIP OF THE PA BANKERS Donna L. Price [email protected] (717) 255-6916 [email protected] SPECIAL FEATURES (717) 255-6926 EXTERNAL RELATIONS Director, Marketing & Member Relations, Communications Administrative Assistant Christine F. Cronkright Linda A. Scott [email protected] [email protected] (717) 255-6915 (717) 255-6903 Marketing & Senior Vice President, Communications Coordinator Member Relations Sara Hocker & Professional Development [email protected] Cynthia L. Wallett (717) 255-6912 [email protected] (717) 255-6913 Director, Government Relations Vice President, Business Erin L. Kanter Development [email protected] Wayne R. Whipple (717) 255-6910 [email protected] Vice President, (717) 255-6925 Please see the corresponding Government Relations Daniel J. Reisteter Director, Residential Schools Affiliate Member Directory [email protected] & Meeting Operations (717) 255-6933 Marilyn Wisniewski [email protected] (717) 255-6934 MEMBER RELATIONS IN EVERY ISSUE & PROFESSIONAL OPERATIONS & FINANCE DEVELOPMENT Receptionist Registrar & Michelle Bosch Administrative Assistant [email protected] Jill A. Ametrano (717) 255-6900 [email protected] (717) 255-6927 Director, Information Director, Technology PA Bankers Services Connie A. Ferraro Corporation [email protected] Julie A. Carr (717) 255-6921 [email protected] (717) 255-6914 Director, Finance Annette M. Moshgat Vice President, Training [email protected] & Meeting Management (717) 255-6938 Jacqueline A. Catalano [email protected] Senior Vice President, (717) 255-6939 Finance & Operations 6 31 Michelle L. Staton Director, Member Relations Chairman’s Insights PA Bankers Calendar [email protected] Tiffani A. Chambers (717) 255-6923 [email protected] 7-8 31 (717) 255-6928 GENERAL COUNSEL From the CEO to the CEO Index to Advertisers Legal Assistant Lisa R. Brandt 10 [email protected] Ten on Page 10 (717) 255-6936 General Counsel Louise A. Rynd, Esq. [email protected] (717) 255-6935 Volume 19.5 | Special Edition - 2017 5 pabanker.com CHAIRMAN'S INSIGHTS Joseph W. Major Bank Leader, Chairman & CEO The Victory Bank A TOOL FOR GIVING BACK “…IT’S NOT ABOUT WHAT YOU HAVE services for banks of all sizes and in each area, including: OR EVEN WHAT YOU’VE ACCOMPLISHED. compliance, operations/IT, human resources/benefits, insurance, legal, marketing and more. IT’S ABOUT WHAT YOU’VE DONE WITH THOSE ACCOMPLISHMENTS. You’ve heard us talk about using Affiliate members for IT’S ABOUT WHO YOU’VE LIFTED UP, their services, but let me take a minute to talk about WHO YOU’VE MADE BETTER. IT’S what that use means for you. ABOUT WHAT YOU’VE GIVEN BACK.” – DENZEL WASHINGTON, “A HAND TO Each year, PA Bankers’ nearly 100 Affiliate members GUIDE ME” contribute to the success of the association by paying dues. These dues support three main goals of the Most of us would look at that quote and think of association and help to strengthen its yearly offerings. community service, of giving back to those around us in need. I’ve talked about the critical importance of First, the Affiliate members help to better the industry. unheralded service, and you’ll see this as a theme from By offering top-of-the-line services, Affiliates provide me throughout the year. But that’s not what I’d like to PA Bankers’ member institutions with the opportunity talk about here. to enhance their institution’s current offerings and create a better experience for their customers and employees. What I’d like to challenge is our preconceived notions of this concept. Giving back doesn’t have to be limited to Second, their dues allow the association to continually the community. In fact, giving back is the reason many improve and offer outstanding benefits to its members. of us volunteer with this association. It’s the reason Not only is a portion of the dues allocated to association we support its educational programming, send our events, but Affiliate member representatives also act as employees to its schools, and participate in its industry- industry experts and speakers at PA Bankers’ schools, changing advocacy. seminars, conferences and convention, furthering the educational goals of the association. Additionally, But while you may think of it as purely a transactional Affiliate members sponsor a major portion of PA relationship, giving back is also the foundation for Bankers’ events, allowing the association to present the Pennsylvania Bankers Association’s (PA Bankers’) bigger and better event offerings to its members with Affiliate membership. the best speakers, entertainment and dining. For more than 30 years, PA Bankers’ Affiliate member Finally, the Affiliate member program gives member program has provided excellent service and unique institutions a centralized, easy-to-access list of interested offerings to PA Bankers’ membership with a plethora of vendors. This is a great one-stop shopping resource CONTINUED TO PAGE 8 PA Bankers Association 6 Volume 19.5 | Special Edition - 2017 FROM THE CEO TO THE CEO Duncan Campbell President & CEO PA Bankers Association CONSIDER PA BANKERS’ AFFILIATE MEMBER PROGRAM The Pennsylvania Bankers Association (PA Bankers) PA BANKERS IS PROUD TO CONTINUALLY was built on a foundation of serving its members. For OFFER EXCEPTIONAL SERVICES TO ITS more than 30 years, we’ve taken that mission to a new MEMBERS THROUGH THE AFFILIATE level by helping our members to identify and utilize MEMBER PROGRAM. THE PROGRAM products and services that are of most interest to their HAS PROVIDED AN AVENUE FOR BOTH financial institutions. We believe that flexibility and MEMBERS AND AFFILIATE MEMBERS TO customization are the keys to meeting our members’ MUTUALLY BENEFIT FROM POTENTIAL needs. That is why we developed and have continued to PARTNERSHIPS. expand our affiliate membership program. DISCOUNTS Affiliate membership opens the door to networking By joining the Affiliate member program, companies opportunities with financial services clients in a casual, receive significant discounts for PA Bankers’ professional environment, while offering outside educational programs, convention, magazine, organizations the chance to serve as valuable and conference exhibitor booth fees, sponsorship and knowledgeable resources for our financial institutions. more. Just last year, through the PA Bankers Services Corporation, we also opened the door for Affiliate Affiliate members are industry-related companies that members to join the Bank Health Care Consortium of receive association mailings, publications, industry PA. This gives them the ability to leverage economies of updates and invitations to attend educational programs scale, design flexible health care plans, and gain access at an Affiliate member rate. This summer, as I traveled to the industry’s top experts in the health care field to the state for our Affiliate Appreciation Days and talked help navigate the changing health care landscape. with many of our Affiliate members (old and new), NETWORKING I was reminded of how important it is to continually emphasize the benefits of Affiliate membership. As With an Affiliate membership, companies will have with any membership, your organization will get out of the opportunity to network with over 130 financial it what you put into it. institutions. They can submit proposals for educational speaking opportunities at PA Bankers’ events and have As the program has tremendously increased the value non-voting representation on PA Bankers’ committees. of PA Bankers’ membership, it has also provided BRAND AWARENESS Affiliate members with a wide variety of benefits, including discounts, networking and brand awareness. And, finally, Affiliate members can increase their brand awareness by taking full advantage of the exposure offered through their membership. They have access CONTINUED TO PAGE 8 Volume 19.5 | Special Edition - 2017 7 pabanker.com FROM THE CEO TO THE CEO CONTINUED FROM PAGE 6 that shouldn’t be overlooked. Looking for a compliance Help us to give back to those who support our activities as an expert or marketing aficionado? How about a law firm association. As we utilize the many offerings of the Affiliate specializing in mergers and acquisitions? PA Bankers’ member program, we can work together to strengthen Affiliate member program has some suggestions for you. your institution’s everyday operations, reach your business goals, and most importantly, pay it all forward to the next By providing an outlet for financial institution members generation through the support and work of the association. and third-party vendors to connect through the Affiliate Member program, PA Bankers assists its members in Thank you for your consideration. finding the resources and the tools that they need to succeed. Please consider a different type of service this year. CONTINUED FROM PAGE 7 to PA Bankers’ financial member CEO list; may • Penncorp Servicegroup, Inc.; submit articles for paBanker magazine; are included • Race Data USA; in the annual Affiliate Member Directory, which is • Schneider Downs; distributed to all PA Bankers’ members and housed on pabanker.com; are recognized at every PA Bankers’ • Stewart-Peterson, Inc.; and function with an Affiliate ribbon; and more. • Strategic Resource Management, Inc. PA Bankers is proud to continually offer exceptional This year, I’ve set a personal goal to increase our services to its members through the Affiliate member Affiliate membership by 10%. To our financial program. The program has provided an avenue for institution members, as you work with organizations both members and Affiliate members to mutually that are not on our Affiliate list, I ask that you connect benefit from potential partnerships. them with us if their services could benefit other On behalf of the association, I would like to thank all member banks. To our Affiliate members, I ask that of our current Affiliate members, and I would like to you continue the dialogue we began at our Affiliate extend our warmest welcome to the recent additions to Appreciation Days and give us feedback on how we the program: can improve the program and make it most valuable to • @RISK Technologies, Inc.; you. Together, we can make a difference. • Ambassador Financial Group, Inc.; If you would like to discuss if Affiliate membership • APPI Energy; may be right for you, please contact PA Bankers’ senior • Arnette Carbis Toothman LLP; vice president, member relations and professional development, Cindy Wallett, [email protected] • D.A. Davidson Investment Banking; or 717-255-6913. • Dealertrack; We look forward to discussing how we can work with • Ecoinnovate, LLC; you to mutually accomplish our goals. • FBR & Co.; • Glory Global Solutions, Inc.; Thank you, • Innovative Compensation and Benefits Concepts, LLC; • National Notary Association; PA Bankers Association 8 Volume 19.5 | Special Edition - 2017 (cid:64)(cid:46)(cid:67)(cid:50)(cid:3)(cid:65)(cid:53)(cid:50)(cid:3)(cid:49)(cid:46)(cid:65)(cid:50) (cid:61)(cid:46)(cid:3)(cid:47)(cid:78)(cid:91)(cid:88)(cid:82)(cid:95)(cid:96)(cid:3)(cid:31)(cid:29)(cid:30)(cid:37)(cid:3)(cid:48)(cid:92)(cid:91)(cid:99)(cid:82)(cid:91)(cid:97)(cid:86)(cid:92)(cid:91) (cid:58)(cid:78)(cid:102)(cid:3)(cid:30)(cid:35)(cid:26)(cid:30)(cid:38)(cid:25)(cid:3)(cid:31)(cid:29)(cid:30)(cid:37) (cid:65)(cid:85)(cid:82)(cid:3)(cid:63)(cid:86)(cid:97)(cid:103)(cid:26)(cid:48)(cid:78)(cid:95)(cid:89)(cid:97)(cid:92)(cid:91)(cid:25)(cid:3)(cid:59)(cid:78)(cid:93)(cid:89)(cid:82)(cid:96) (cid:59)(cid:78)(cid:93)(cid:89)(cid:82)(cid:96)(cid:25)(cid:3)(cid:51)(cid:89)(cid:78)(cid:27) TEN ON PAGE 10 TEN AFFILIATE MEMBER OFFERING TYPES PA BANKERS AFFILIATE PROGRAM OFFERS MEMBERS THE OPPORTUNITY TO NETWORK WITH INDUSTRY-RELATED SERVICE PROVIDERS THAT SERVE AS EXPERTS ON CURRENT INDUSTRY TRENDS AND PROVIDE RESOURCES AROUND THE FOLLOWING TOPICS: 1. COMPLIANCE/RISK/AUDIT/LOAN REVIEW 2. CONSULTING 3. CPA/TAX 4. HR/BENEFITS 5. INSURANCE SERVICES 6. INVESTMENT SERVICES 7. LEGAL 8. LENDING/CREDIT 9. OPERATIONS/IT 10. SALES/MARKETING LLooookkiinngg ffoorr aa vveennddoorr iinn oonnee ooff tthheessee tteenn fifieellddss?? VViissiitt oouurr AAfffifilliiaattee DDiirreeccttoorryy ttoo lleeaarrnn mmoorree.. PPAA BBaannkkeerrss AAssssoocciiaattiioonn 1100 VVoolluummee 1199..55 || SSppeecciiaall EEddiittiioonn -- 22001177
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