OWN THE ROOM DISCOVER YOUR SIGNATURE VOICE TO MASTER YOUR LEADERSHIP PRESENCE OWN THE ROOM AMY JEN SU MURIEL MAIGNAN WILKINS HARVARD BUSINESS REVIEW PRESS Boston, Massachusetts Copyright 2013 Amy Jen Su and Muriel Maignan Wilkins All rights reserved Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to [email protected], or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163. The web addresses referenced in this book were live and correct at the time of the book’s publication but may be subject to change. Library of Congress Cataloging-in-Publication Data Su, Amy Jen. Own the room : discover your signature voice to master your leadership presence / Amy Jen Su and Muriel Maignan Wilkins. pages cm Includes bibliographical references. ISBN 978-1-4221-8393-9 (alk. paper) 1. Leadership. I. Wilkins, Muriel Maignan. II. Title. HD57.7.S82 2013 658.4′092—dc23 2012041298 The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992. To my parents, Neil and Lilly Jen, for their unconditional love and sacrifices, which have made so much possible in my life. Their imprint has deeply influenced all in my life, including this book. —Amy Jen Su To my favorite superheroes—Arden, Noah, and Gabi—for sharing the power of presence with me through their love, laughter, and loyalty. —Muriel Maignan Wilkins CONTENTS Acknowledgments Introduction THE MYTHS OF LEADERSHIP PRESENCE Chapter One FINDING YOUR SIGNATURE VOICE Chapter Two HOW DO I GET TO SIGNATURE VOICE? Chapter Three ASSUMPTIONS Mental Conditioning Chapter Four COMMUNICATION STRATEGIES Skill Conditioning Chapter Five ENERGY Physical Conditioning Chapter Six WHAT’S NEXT? Chapter Seven HELPING OTHERS FIND THEIR SIGNATURE VOICE CONCLUSION Appendix: Signature Voice Toolkit Notes Index About the Authors ACKNOWLEDGMENTS We are immensely grateful to a number of individuals, without whom this book would not have come to be. First and foremost, a tremendous thank-you to Amy Gallo, who elegantly played the role of outside editor, relationship counselor, facilitator, reality checker, and friend in the most seamless, gracious way possible. She was indispensable in bringing this book to life. We are fortunate to have worked with our wonderful Harvard Business Press editor, Jeff Kehoe, who helped us shape the ideas and vision we had for this book. His invaluable guidance and continued enthusiasm for the project kept us energized throughout the writing process. We would be remiss not to mention our literary agent, Giles Anderson, who reached out to us after reading our Harvard Business Review blog and provided countless pieces of advice as we navigated the book process. We have amazing coaching clients. Every day we feel honored to work with them and humbled by their commitment to being the best leaders they can be. We are grateful to each of them for sharing their journeys and allowing us into their worlds. They often say that they learn from us, but they are the true teachers. We also thank the sponsors of each of our coaching clients, who provided honest and insightful feedback that helped crystallize the Signature Voice framework, best practices, and tools. We are grateful to all of the participants in our Signature Voice training programs. Over very short periods of time, they open themselves up to our coaching and feedback and this new way of seeing their leadership presence. We thank them for the honesty and candor they bring to these programs. The anecdotes, questions, and thoughts that they’ve shared over the years pushed our thinking and deepened our understanding of what it means to have leadership presence. While we have partnered with many client organizations, there are a few in particular that we need to acknowledge for believing in us and pioneering the Signature Voice training and coaching programs in their organizations: Mary Lyons and the original PRTM team; Katy Strei, Carole Tilmont, and the whole Med-Immune Leadership Development team; Mary Ellen Joyce and Marina Augoustidis at Brookings Executive Education; Keisha Berkely at the National Institutes of Health; the Leadership Development and HR team at Freddie Mac; and Jane Brock-Wilson and the team at Berkshire Partners. A special thank-you to our colleagues and friends Kathy Gallo of the Goodstone Group and Laura Daley, who generously supported us early on to broaden the reach of our Signature Voice work. This book would not have been possible without the amazing selfless support of the rest of the Isis Associates team. All of our Isis colleagues have touched this project and us in tremendous ways: Pam Krulitz, for her constant willingness to brainstorm and talk about the Signature Voice model and engage in mutual learning; Nina Bowman and Erin McCants Parker, for “drinking the Kool-Aid” and joining the team to support our growth; Amber Romine and Steve Kullback, who demonstrated commitment to learning the ins and outs of the Signature Voice model and facilitating the training at numerous client sessions; Jenny Sheehan, our executive assistant extraordinaire, who always manages to say the right thing and take the right step to create order out of chaos; and to Emily Sopha, our operations manager, who has supported Isis and this book in so many countless ways. And we thank all of our consulting partners for their tremendous work with all of our clients. Amy would like to thank some special people who have given meaning to her life and this work: First and foremost, I thank my parents, Neil and Lilly Jen, for their unconditional and selfless support always. Their generosity and kindness has deeply influenced who I am today. Thank you to my husband, Greg, for being my best friend and partner in life. His support has been invaluable to making Isis and this book possible. My son, Jordan, for the inspiration, love, and joy he brings to my life. He motivates me to bring my personal best each day. I am deeply grateful for the community of family and friends in my life. A special callout to my brother Jim and his family, my cousin Emily Lin, and friends Wanda Lin and Pat Gartman, who have not only kept me true to myself but to the original vision of Signature Voice. I am humbled by the group of teachers who have coached me and deeply influenced my approach in this work: Glenn Hartelius, PhD, of Attention Dynamics ; James Flaherty and Sarita Chawla at ® New Ventures West; and author and coach Barbara Stanny. Finally, to my dear friend and business partner, Muriel Maignan Wilkins, who has been one of my greatest teachers, I am grateful we are walking this journey together. Her remarkable authenticity, entrepreneurial spirit, and drive have made so much of this possible for the Isis team and me. Muriel would like to thank a few people she is particularly indebted to: First and foremost, I thank God, without whom none of this would have been possible. A heartfelt thank-you to my parents, Camie and Ferauld Maignan, who may have questioned whether I was following the right path but always had the confidence that I’d do the right thing. That confidence brought me a long way. To my sisters, Marie-Jude, Nancy, and Genevieve, without whom I would never have learned to have my own voice. Thanks to each of them for being there no matter what. To my friends Samantha Caruth, Adrienne Lance Lucas, and Kaya Henderson, for the constant source of encouragement. To my business partner, colleague, confidante, and most importantly, dear friend, Amy Jen Su—I couldn’t imagine being on this book journey and professional path with anyone else. My twin children, Noah and Gabriela, are a constant source of inspiration, personal growth, and perspective. I learn from them every day. They are my double blessings, and I thank them for always being who they are, unconditional in their love, and so present even on the days when I lose my own presence. Finally, I thank my husband Arden, who has been the biggest believer and motivator of all since day one. His never-faltering encouragement, compassion, loyalty, faith, and love make me grateful to God for him every day. OWN THE ROOM
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