Own the Arena PDF
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From the former President and CEO of the United States Tennis Association—the first black woman and youngest person ever to hold the position—comes a behind-the-scenes look at the leadership skills involved in hosting the U.S. Open, the largest and most lucrative sports event in the world—lessons that can be applied across business and to any life challenge.
One of professional tennis's Grand Slam events, the U.S. Open has been described as a fourteen-day Superbowl. This single tennis championship, held annually in New York City, attracts top professionals from around the globe, generates more money than any other sporting event—or any other sport over an entire season—and attracts more than 700,000 attendees and millions of television viewers.
In Own the Arena, Katrina Adams offers a privileged, singular inside look at this sensational global event, while elaborating on what makes tennis the only sport of a lifetime....
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