Our Ambition

28 Pages·2015·11.13 MB·English

Our Ambition
80

Million members
of health & fitness
centres by 2025
MORE PEOPLE I MORE ACTIVE I MORE OFTEN
2 EuropeActive 2015
Table of Content
Message from Executive Director 3
Vision & Mission 6
Ambitions 2025 7
Structure and Organisation 10
EU Affairs 12
Annual Events 16
EREPS 20
The Standards Council 21
Knowledge Centre Platform 22
National Associations, Members and
Partners 25
EuropeActive Membership 26
MORE PEOPLE | MORE ACTIVE | MORE OFTEN
EuropeActive 2015 3
Message from the Executive Director
It is with great pleasure that I introduce you to EuropeActive, which was formerly
known as the European Health and Fitness Association (EHFA). With its origins in 1996
as a non-profit-organisation, it remains the unique voice for the European health
and fitness sector with the main EU Institutions.
We are pleased to confirm that EuropeActive is contin- At EuropeActive, we believe in a network community, and
uously growing and we want to express our gratitude for this year we proudly launch the membership platform
to our many members for their continued support as a new initiative. The membership platform will be a
and encouragement throughout the new phase of our database of insights, shared information and valuable
develop ment. Our name may have changed, but our research which will be offered to our stakeholders and
vision remains the same: MORE PEOPLE, MORE ACTIVE, members to further strengthen our connectivity.
MORE OFTEN.
Another objective for us is to establish the European
It is a very promising time for fitness which has been “Knowledge Centre” for the physical activity, health and
declared the most popular “participation sport” in the EU fitness sector, and for it to become the most reliable
according to the latest Eurobarometer. EuropeActive is and comprehensive source for industry related informa-
making sure it works in support of current EU policies tion. Up until now one of the main barriers to engage
such as the headline Europe 2020 Strategy in education in physical activity has been the lack of valid research,
and training, and with the new guidelines on levels of evidence and measurement. Through this project we aim
physical activity. EuropeActive will be coordinating many to bring more substance, and accountability to cam-
supporting actions, such as the European Week of Sport. paigns and policies concerning the promotion of active
lifestyles.
This brochure sets out the new strategic direction of
EuropeActive for forthcoming years. Our main goal still ‘Our main goal still remains Finally, I can say that our main objective has always
remains the fight against inactivity, while our objectives been, and remains, to serve and support our members.
the fight against inactivity’
outline our long-term focus on the continuous devel- They are at the heart of what we do and we continuously
opment of the sector through our work with the EU strive to protect and promote the fitness and physical
Institutions, national associations, fitness operators and Nathalie Smeeman activity sector at every opportunity. We welcome your
suppliers, our front-line professionals, and through our feedback and look forward to working with you this year.
Executive Director of EuropeActive
growing number of Europe-wide events.
4 EuropeActive 2015
We have been supporting EuropeActive
from the very beginning
Technogym has been supporting Ehfa and EuropeActive from the very
beginning to empower our industry at European level. Alongside the
Technogym business, we have promoted for over 20 years wellness
as a social opportunity for Governments, Companies and citizens to
create a better world based on people’s health.
Nerio Alessandri
President, Technogym
EuropeActive 2015 5
EU Fitness Market
in 2015
50
MILLION
,1
MEMBERS
48.000

FACILITIES
26 BILLION EURO
,8
REVENUES
400.000
EMPLOYEES
EUROPEAN HEALTH & FITNESS MARKET
REPORT DELOITTE 2015
6 EuropeActive 2015
Vision & Mission
EuropeActive was founded in 1996 as a non-profit
organisation and continues today as the sole voice
addressing key EU institutions on behalf of the
European health and fitness sector.
Its mission is not just to turn back the tide of Mission
inactivity but to ensure that more and more Our mission is to motivate people to embrace
people get active as a result of an effective a lifelong active and healthy lifestyle. We aim
synergy between all the sector’s actors. to achieve our vision by:
EuropeActive’s membership roster includes • Building and expanding awareness of the
more than 10,000 facilities, 22 national trade health benefits of regular physical activity
associations, market-leading suppliers, edu- and the cost and consequences of inactivity.
cation providers and individuals. • Supporting networking and f acilitating
partnerships between the sector, academia,
Vision governments and civil society, in order to
EuropeActive is the European Association identify common challenges and opportu-
that provides the unique voice for the fitness, nities.
physical activity, and wellbeing sector at the • Contributing to the development of products
EU level in Brussels, with the aim to get more and services that would ensure a favorable
people, more active, more often. environment for each individual to develop
skills, confidence and a healthy balance of
body and mind.
• Ensuring that high quality standards are set
in the fitness, physical activity and wellbe-
ing sector, allowing users to enjoy safe and
MORE PEOPLE I MORE ACTIVE I MORE OFTEN effective exercise.
EuropeActive 2015 7
Ambitions 2025
EuropeActive will establish a European Research Institute,
meant to become the ‘knowledge center’ of the fitness
sector in Europe and the most reliable source for health,
fitness and physical activity related information.
Established partnership with the EU Promote professionalism
EuropeActive will maintain its established partnership EuropeActive will further promote the importance of
with the EU Institutions and Civil Society Organisations increased professionalism through the development of
as recognised industry representative at the EU level. As quality standards and higher levels of certification of our
the sector’s umbrella organisation, we will continue to professionals within EREPS and in support of the EU’s
influence and contribute to the European policy agenda Lifelong Learning Programme.
in the promotion of health enhancing physical activity
Valued experience for our members
Focus on its core competencies We will look to strengthen our membership to ensure
EuropeActive will focus on developing its core compe- that EuropeActive has a strong, influential voice on
tencies, but also on promoting the growth of the organ- European issues, backed by a team of experts in our
isation and further potential of the sector by signing Brussels office and network. We aim to develop a
agreements with strategic partners. We will develop valued experience for our members, as we strengthen
sustainable synergies with businesses, organisations our organisational capability and ensure that we deliver
and institutions in order to achieve our objectives. better services to those supporting our mission.
Motivating people
EuropeActive aims to define a clear strategy on how to
motivate people to exercise safely and effectively, how
to increase the number of members of fitness clubs,
and how to influence people to change their inactive
lifestyles to a healthy and balanced life.
8 EuropeActive 2015
We appreciate their dedication and
mission-driven activity
We had the privilege of collaborating with EuropeActive on a number of projects
and appreciate their dedication and mission-driven activity. Their work has deliv-
ered significant advantages for our company in terms of knowledge sharing
and market and scientific research, leading to a stronger dialogue between the
members of the fitness industry and the association. We welcome and encour-
age EuropeActive’s commitment to establish a European Research Institute that
will serve as the knowledge centre of our sector, being a major step forward for
the health & fitness industry.
Frank van de Ven
Vice President, International Life Fitness
EuropeActive 2015 9
Where do people exercise?
40% 36%
OUTDOOR AT HOME
26% 13%
SPORT
BETWEEN HOME & WORK
15% 13%
FITNESS CENTRE WORK
SPECIAL EUROBAROMETER, MARCH 2014
10 EuropeActive 2015
Structure and Organisation
BOARD
Following the General Assembly April 2015 the current board
composition is as follows:
EuropeActive is governed strictly
according to its Statutes, which are
available for anyone in the sector to
read on.
Board
The 13 member EuropeActive Board is there to represent
the varied stakeholders of the EuropeActive member-
ship. The Board supervises the execution of the agreed
strategy and objectives. It meets 4 time per annum and
the election for EuropeActive board positions takes place
Sir Graham Watson Frank van de Ven Angelo Desidera
at the annual General Assembly of the Association.
President (UK) Vice President Life Fitness (NL) Representative ANIF (IT)
EuropeActive Team
EuropeActive’s plans will be realised by its Brussels-
based team who are fully engaged in the delivery of its
strategic plan. In cooperation with media partners and
international experts, EuropeActive’s team will continue
to deliver a detailed range of policies and actions to
support the continued development and success of the
fitness, physical activity and wellbeing sector. Jan Middelkamp José Gabriel Saez Irigoyen Luca Ceccaroni
CEO HDD Group (NL) CEO Ingesport (ES) Training & Education Manager
Technogym (IT)
Christine Moloney Pedro Ruiz Peter Roberts
Executive Chairperson CEO CEO Pure Gym Limited (UK)
Ireland Active (IE) Vivafit (PT)