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.d e vre se r sth g ir llA .sse rP ytisre vin U kro Y w e N .5 1 0 2 © th g iryp o C Govil, Nitin. Orienting Hollywood : A Century of Film Culture Between Los Angeles and Bombay, New York University Press, 2015. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/rutgers-ebooks/detail.action?docID=3564334. Created from rutgers-ebooks on 2021-07-05 08:50:55. Orienting Hollywood .d e vre se r sth g ir llA .sse rP ytisre vin U kro Y w e N .5 1 0 2 © th g iryp o C Govil, Nitin. Orienting Hollywood : A Century of Film Culture Between Los Angeles and Bombay, New York University Press, 2015. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/rutgers-ebooks/detail.action?docID=3564334. Created from rutgers-ebooks on 2021-07-05 08:50:55. CRITICAL CULTURAL COMMUNICATION General Editors: Sarah Banet-Weiser and Kent A. 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Malin Arabs and Muslims in the Media: Race and Suiting Up: Cultures of Management in the Representation after 9/11 Media Industries .d Evelyn Alsultany Edited by Derek Johnson, Derek e vrese Visualizing Atrocity: Arendt, Evil, and the Kompare, and Avi Santo r sth Optics of Thoughtlessness Sounds of Belonging:Public Advocacy on g ir llA Valerie Hartouni U.S. Spanish-language Radio, 1922–2006 .sse The Makeover: Reality Television and Dolores Inés Casillas rP ytisrevin RKeaftlheexrivine eA Suednidenerces OCuriletunrtein bge Htwoelleynw Looosd A: Ang Celeens taunrdy oBfo Fmilbma y U kro Authentic™: The Politics of Ambivalence in Nitin Govil Y w a Brand Culture e N .5 Sarah Banet-Weiser 1 0 2 © th g iryp o C Govil, Nitin. Orienting Hollywood : A Century of Film Culture Between Los Angeles and Bombay, New York University Press, 2015. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/rutgers-ebooks/detail.action?docID=3564334. Created from rutgers-ebooks on 2021-07-05 08:50:55. Orienting Hollywood A Century of Film Culture between Los Angeles and Bombay Nitin Govil .d e vre se r sth g ir llA .sse rP ytisre vin U kro Y w e N .5 1 0 NEW YORK UNIVERSITY PRESS 2 © th New York and London g iryp o C Govil, Nitin. Orienting Hollywood : A Century of Film Culture Between Los Angeles and Bombay, New York University Press, 2015. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/rutgers-ebooks/detail.action?docID=3564334. Created from rutgers-ebooks on 2021-07-05 08:50:55. NEW YORK UNIVERSITY PRESS New York and London www.nyupress.org © 2015 by New York University All rights reserved References to Internet websites (URLs) were accurate at the time of writing. Neither the au- thor nor New York University Press is responsible for URLs that may have expired or changed since the manuscript was prepared. Library of Congress Cataloging-in-Publication Data Govil, Nitin. Orienting Hollywood : a century of film culture between Los Angeles and Bombay / Nitin Govil. .d pages cm. — (Critical cultural communication) e vre Includes bibliographical references and index. ser sth I1.S MBNo t9io7n8 -p0i-c8t1u4r7e- i8n5d8u7s-4tr y(c—l :C aalkli.f opranpiear—) —Lo IsS ABnNg e9l7e8s-—0-H8i1s4t7o-r8y9324. -M6 o(ptibo n: a plkic. tpuarpe er) g ir llA industry—India—Mumbai—History. 3. Motion pictures—India—Influence. .sserP 4PN. M19o9t3i.o5n.U p6i5cGt6u3r5e5s—U20n1i5ted States—Influence. I. Title. ytisre 384’.80979494—dc23 2014040536 vin New York University Press books are printed on acid-free paper, and their binding materials U kroY aarned c mhoasteenri afolsr tsot rtehneg gthre aanteds td euxrtaebnilti tpyo. sWsieb lset riinv ep tuob ulisseh ienngv ioruorn bmoeonktsa.lly responsible suppliers w e N Manufactured in the United States of America .5 1 02 10 9 8 7 6 5 4 3 2 1 © th Also available as an ebook g iryp o C Govil, Nitin. Orienting Hollywood : A Century of Film Culture Between Los Angeles and Bombay, New York University Press, 2015. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/rutgers-ebooks/detail.action?docID=3564334. Created from rutgers-ebooks on 2021-07-05 08:50:55. Contents Acknowledgments vii Introduction: Narrating Encounter 1 1. Framing the Copy: Media Industries and the Poetics of Resemblance 41 2. Managing Exchange: Geographies of Finance in the Media Industries 77 3. The Theater of Influence: Reimagining Indian Film Exhibition 115 4. Economies of Devotion: Affective Engagement and the Subject(s) of Labor 153 Conclusion: Close Encounters of the Industrial Kind 183 Notes 193 Index 235 About the Author 245 .d e vre se r sth g ir llA .sse rP ytisre vin U kro Y w e N .5 1 0 2 © th g iryp o C v Govil, Nitin. Orienting Hollywood : A Century of Film Culture Between Los Angeles and Bombay, New York University Press, 2015. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/rutgers-ebooks/detail.action?docID=3564334. Created from rutgers-ebooks on 2021-07-05 08:50:55. This page intentionally left blank .d e vre se r sth g ir llA .sse rP ytisre vin U kro Y w e N .5 1 0 2 © th g iryp o C Govil, Nitin. Orienting Hollywood : A Century of Film Culture Between Los Angeles and Bombay, New York University Press, 2015. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/rutgers-ebooks/detail.action?docID=3564334. Created from rutgers-ebooks on 2021-07-05 08:50:55. Acknowledgments No matter what we are carrying across a border, most of us avoid the “something to declare” checkpoint. In ferrying this book across the fin- ish line, I would like to linger for a moment and declare my thanks to those who have made the journey possible. The initial research for this book began at the Department of Cinema Studies at New York University. I am deeply grateful to Richard Maxwell, Anna McCarthy, Manjunath Pendakur, George Yúdice, and most im- portantly Toby Miller, for their engagement and encouragement. These smart people helped to assemble scattered ideas into an argument. I’d also like to thank the rest of the Cinema Studies faculty and staff for their many kindnesses during my time at NYU, especially Richard Allen, Ventura Castro, William Simon, Robert Stam, Chris Straayer, Ken Swee- ney, and Zhang Zhen. I was fortunate to develop the research for this project with the generous support of colleagues at the University of Virginia and the University of California, San Diego. Thanks to Patrick Anderson, Gayle Aruta, LoriAnne Barnett, Lauren Berliner, Aniko Bodroghozy, Bethany Bryson, Lisa Cartwright, Sharon Corse, Johanna Drucker, Rita Felski, Gary Fields, Liz Floyd, Susan Fraiman, David Golum- .d e vre bia, Dan Hallin, Val Hartouni, Sharon Hays, Robert Horwitz, Krishan ser sth Kumar, Kate Levitt, Jamie Lloyd, Carl McKinney, and Pawan Singh. gir llA At UCSD, the Hellman Fellowship Program and the Faculty Career .sse Development Program supported writing during the latter stages of rP the project. ytisre As the book neared completion, my new colleagues at the Univer- vin U sity of Southern California welcomed me into a collegial and productive kro Y atmosphere for research and writing. I would especially like to thank w e N Christine Acham, Jade Agua, Sarah Banet-Weiser, Elizabeth Daley, Mike .5 1 0 Dillon, Kate Fortmueller, Larry Gross, Anikó Imre, Priya Jaikumar, Rick 2 © th Jewell, Kara Keeling, Neetu Khanna, Akira Lippit, Tara McPherson, g iryp o C vii Govil, Nitin. Orienting Hollywood : A Century of Film Culture Between Los Angeles and Bombay, New York University Press, 2015. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/rutgers-ebooks/detail.action?docID=3564334. Created from rutgers-ebooks on 2021-07-05 08:50:55. viii | Acknowledgments Shana Redmond, Michael Renov, Ellen Seiter, Laura Serna, Alicia White, and Bill Whittington. As with most projects with an extensive archival component, only a fraction of the consulted material appears in the notes at the end of this book. I would like to acknowledge the library staff at the following insti- tutions for their generous help in researching well over fifty newspapers, periodicals, and trade journals, as well as providing access to innumer- able memoranda, policy documents, trade reports, letters, and other ephemera: Anwar Jamal Kidwai Mass Communication Research Cen- tre, Jamma Millia Islamia, Delhi; Asiatic Society, Mumbai and Kolkata; National Archives of India, Delhi; Nehru Memorial Library, Delhi; and V. Shantaram Foundation, Mumbai. I would especially like to thank Bar- bara Hall at the Margaret Herrick Library, Ned Comstock at the Warner Brothers Archive, and Moslem Quraishy at the Sarai Archives for their assistance. I must express my deep gratitude to Debashree Mukherjee for her diligent research support and expert advice during the course of research. This project benefited from talks and presentations in North Amer- ica, Europe, and South Asia. I would like to thank Michael Curtin, Lars Eckstein, Greg Elmer, Joe Karaganis, Suvir Kaul, Purnima Mankekar, Allison Perlman, Kevin Sanson, Anja Schwartz, Shuddhabrata Sengupta, Paul Smith, Michael Szalay, Rosie Thomas, and Ravi Vasudevan for their generous invitations. Many artists, practitioners, policy makers, trade and industry repre- sentatives, and journalists generously granted interviews accompanied by drink and the occasional armed guard. Special thanks to Saleem .d e vre Ahmadullah, Javed Akhtar, Madhusudan Anand, Fayyaz B., Shailaja ser sth Bajpai, Simrat Brar, Yash Chopra, Uma da Cunha, Kunal Dasgupta, gir llA Siddhartha Dasgupta, Blaise Fernandes, Jacinto Fernandes, Ashutosh .sse Gowariker, Ravi Gupta, Nina Lath Gupta, Jiten Hemdev, Karan Johar, rP Jyoti, Nikhat Kazmi, Aamir Khan, Farah Khan, Pankaj Khandpur, ytisre Amit Khanna, Alex Kuruvilla, Manish Malhotra, Gul Nanda, Rahul vin U Nanda, A. M. Padmanabhan, Anjum Rajabali, Sharmishta Roy, Kapil kro Y Saha, Supran Sen, Shankar, Aditya Shastri, Shravan Shroff, Sarabjit w e N Singh, Uday Singh, D. F. H. Sidhwa, Shridhar Subramaniam, and .5 1 0 Prakash B. Verma. 2 © th g iryp o C Govil, Nitin. Orienting Hollywood : A Century of Film Culture Between Los Angeles and Bombay, New York University Press, 2015. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/rutgers-ebooks/detail.action?docID=3564334. Created from rutgers-ebooks on 2021-07-05 08:50:55. Acknowledgments | ix The wonderful folks at New York University Press helped steward the project as it traveled from initial proposal to final manuscript. I’d like to thank Ciara McLaughlin, Alicia Nadkarni, Kent Ono, and Eric Zinner for their support. Above all, the inimitable Sarah Banet-Weiser trusted in this project from the beginning—I so appreciate her enthusiasm and engagement. In addition to thanking the two anonymous reviewers for their careful feedback, I would also like to thank Anikó Imre, Priya Jai- kumar, Carl McKinney, John McMurria, Denise McKenna, and Shawn Shimpach, who all generously offered detailed comments on the manu- script in various stages of completion. So many friends have offered help, collaboration, and inspiration along the way. I’d like to thank in particular: Paula Chakravartty, Mat- thew Fee, Tejaswini Ganti, Michael Gillespie, Roger Hallas, Jennifer Holt, Eric Hoyt, Brian Larkin, Nancy Kwak, Sudhir Mahadevan, Neepa Majumdar, Mia Mask, Debashree Mukherjee, Roopali Mukherjee, Kar- tik Nair, Lisa Parks, Aswin Punathambekar, Ken Rogers, Bhaskar Sarkar, Jessica Scarlata, Lorca Shepperd, Rosie Thomas, Ravi Vasudevan, and Federico Windhausen. Special thanks to Ira Bhaskar, John McMurria, and Shawn Shimpach for their friendship, warmth, and encouragement. Ravi Sundaram’s camaraderie, playful cynicism, and tremendous insight have sustained me throughout the project. Ranjani Mazumdar has remained my dearest confidant and sparring partner during a time when I so needed both. Ravi and Ranjani’s East Delhi apartment has been a home away from home for almost fifteen years. This book is sim- ply unimaginable without them. My extended family in India—especially the Govils in Gurgaon, the .d e vre Parmars in Noida, the Mohans in Saket, and the Golerias in Andheri— ser sth kindly put me up and helped me whenever they could. I would also like gir llA to thank Ela Prakash and Monika Prakash for their support. I will always .sse be so grateful for Denise McKenna’s unwavering confidence. More than rP anyone else, our daughter, Anya, will be glad that the book is finally ytisre done! vin U When I was very young, my parents told me that I was made in Japan kro Y but born in India. As I surreptitiously polished off their last remain- w e N ing drops of Johnnie Walker Black—some childhood habits are hard to .5 1 0 break—I would repeat that joke to the grownups at our family parties 2 © th g iryp o C Govil, Nitin. Orienting Hollywood : A Century of Film Culture Between Los Angeles and Bombay, New York University Press, 2015. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/rutgers-ebooks/detail.action?docID=3564334. Created from rutgers-ebooks on 2021-07-05 08:50:55.

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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.