Online Evaluation of Creativity and the Arts PDF
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Online Evaluation of Creativity and the Arts This book makes an important, useful, and well-timed contribution to the digital humanities, as a forerunner in the emerging area of digital evaluation. —Owen Gallagher, National College of Art and Design, Ireland Social media have dramatically popularized practices of evaluation, especially of cultural products and artistic expressions. The practices of “liking” and rating any shared content such as music, blogs, film, videos, photographs, artwork, and performances are ubiquitous in today’s digital environments. As a result, creative producers are increasingly developing reputations and careers through a complex blend of online social reputa- tion management and distribution platforms and more long-standing forms of marketing channels and professional evaluation. In this context, O nline Evaluation of Creativity and the Arts seeks to examine the newly emerging forms of evaluation, such as contests, competitions, ranking, commenting, liking, and rating, which are taking place in digital environments. In doing so, this book investigates the criteria and assessment practices tied to the evaluation of creativity and artistic works and further questions what is at stake when digital environments heighten the role of amateur and peer criticism to the level of expert critiques. While exploring potential informal learning opportunities and offering incisive critiques on the emerging norms and standards of evaluation, the essays in this book cover a wide range of artistic and creative practices. Hiesun Cecilia Suhr is Assistant Professor of Digital Media at Miami University–Hamilton and Affiliate Faculty in the Department of Art at Miami University–Oxford, OH. Routledge Studies in New Media and Cyberculture 1 Cyberpop 9 Mobile Technology and Place Digital Lifestyles and Edited by Gerard Goggin Commodity Culture and Rowan Wilken Sidney Eve Matrix 10 Wordplay and the Discourse 2 The Internet in China of Video Games Cyberspace and Civil Society Analyzing Words, Design, Zixue Tai and Play Christopher A. Paul 3 Racing Cyberculture Minoritarian Art and Cultural 11 Latin American Identity Politics on the Internet in Online Cultural Christopher L. McGahan Production Claire Taylor and Thea Pitman 4 Decoding Liberation The Promise of Free and Open 12 Mobile Media Practices, Source Software Presence and Politics Samir Chopra and Scott D. Dexter The Challenge of Being Seamlessly Mobile 5 Gaming Cultures and Place Edited by Kathleen M. Cumiskey in Asia-Pacific and Larissa Hjorth Edited by Larissa Hjorth and Dean Chan 13 The Public Space of Social Media 6 Virtual English Connected Cultures of the Queer Internets and Digital Network Society Creolization Thérèse F. Tierney Jillana B. Enteen 14 Researching Virtual Worlds 7 Disability and New Media Methodologies for Studying Katie Ellis and Mike Kent Emergent Practices Edited by Ursula Plesner and 8 Creating Second Lives Louise Phillips C ommunity, Identity and Spatiality as Constructions of the Virtual 15 Digital Gaming Re-imagines Edited by Astrid Ensslin and the Middle Ages Eben Muse Edited by Daniel T. Kline 16 Social Media, Social Genres 20 Place and Politics in Latin Making Sense of the Ordinary American Digital Culture Stine Lomborg Location and Latin American Net Art 17 The Culture of Digital Claire Taylor Fighting Games Performances and Practice 21 Online Games, Social Todd Harper Narratives Esther MacCallum-Stewart 18 Cyberactivism on the Participatory Web 22 Locative Media Edited by Martha McCaughey Edited by Rowan Wilken and Gerard Goggin 19 Policy and Marketing Strategies for Digital Media 23 Online Evaluation of Edited by Yu-li Liu and Creativity and the Arts Robert G. Picard Edited by Hiesun Cecilia Suhr This page intentionally left blank Online Evaluation of Creativity and the Arts Edited by Hiesun Cecilia Suhr First published 2015 by Routledge 711 Third Avenue, New York, NY 10017 and by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business © 2015 Taylor & Francis The right of the editor to be identified as the author of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging-in-Publication Data Online evaluation of creativity and the arts / edited by Hiesun Cecilia Suhr. pages cm — (Routledge studies in new media and cyberculture ; 23) Includes bibliographical references and index. 1. Communication and the arts. 2. Creative ability—Social aspects. 3. Art criticism. 4. Social media. I. Suhr, H. Cecilia (Hiesun Cecilia), 1979–editor of compilation. NX180.C65O55 2015 700.28′7—dc23 2014013423 ISBN: 978-0-415-74985-5 (hbk) ISBN: 978-1-315-79583-6 (ebk) Typeset in Sabon by Apex CoVantage, LLC Contents List of Figures and Tables ix Acknowledgments xi 1 Introduction: Toward an Interdisciplinary Understanding of Online Evaluation of Creativity and the Arts 1 HEISUN CECILIA SUHR 2 Revenge Rating and Tweak Critique at Photo.net 20 JOSEPH REAGLE 3 Link Love and Comment Karma: Norms and Politics of Evaluation in the Fashion Blogosphere 41 BROOKE ERIN DUFFY 4 Who Judges the Judges? Evaluating Competition as a Technique of Evaluation in Online Game Design Forums 60 AARON TRAMMELL 5 Constructing Learning through the Creative Evaluation of Visual Arts Production 76 LINDA VIGDOR 6 Evaluation and Self-evaluation on YouTube: Designing the Self in Makeup Tutorials 95 RAMON REICHERT 7 No Learning, No Spec: Spec Work Competitions and the Spec Movement 112 HELEN KENNEDY 8 Unpacking the Shifting Landscape of Music Evaluation in Indaba Music Contests 129 HEISUN CECILIA SUHR viii Contents 9 Online Social Influence and the Evaluation of Creative Practice: A Critique of Klout 150 ALESSANDRO GANDINI Contributors 169 Index 171 Figures and Tables FIGURES 8.1 Hottest Track and New Tracks 140 8.2 Indaba Music leaderboard 147 TABLES 9.1 Klout elaboration—Milan 159 9.2 Klout elaboration—London 159
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