Online Communication Strategies For Managers PDF
Preview Online Communication Strategies For Managers
Smeeta Mishra Mathukutty M Monippally McGraw Hill Education (India) Private Limited NEW DELHI New Delhi New York StLouis San Francisco Auckland Bogotá Caracas KualaLumpur Lisbon London Madrid Mexico City Milan Montreal SanJuan Santiago Singapore Sydney Tokyo Toronto Published by McGraw HillEducation (India) Private Limited, P-24, Green Park Extension, New Delhi 110 016 Online Communication Strategies for Managers Copyright © 2014, McGrawHillEducation (India) Private Limited No part of this publication may be reproduced or distributed in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise or stored in a database or retrieval system without the prior written permission of the publishers. The program listings (if any) may be entered, stored and executed in a computer system, but they may not be reproduced for publication. This edition can be exported from India only by the publishers, McGrawHillEducation (India) Private Limited Print Edition ISBN (13): 978-93-392-0369-6 ISBN (10): 93-392-0369-0 E-book Edition ISBN (13): 978-93-392-0370-2 ISBN (10): 93-392-0370-4 Managing Director: Kaushik Bellani Publishing Manager—Professional: Mitadru Basu Sr. Production Executive: Rita Sarkar General Manager—Sales and Business Development: S. Girish Product Manager—BGR: Priyanka Goel General Manager—Production: Rajender P. Ghansela Manager—Production:Reji Kumar Information contained in this work has been obtained by McGraw Hill Education (India), from sources believed to be reliable. However, neither McGraw HillEducation (India) nor its authors guarantee the accuracy or completeness of any information published herein, and neither McGraw HillEducation (India) nor its authors shall be responsible for any errors, omissions, or damages arising out of use of this information. This work is published with the understanding that McGraw HillEducation (India) and its authors are supplying information but are not attempting to render engineering or other professional services. If such services are required, the assistance of an appropriate professional should be sought. Typeset at Script Makers, 19, A1-B, DDA Market, Paschim Vihar, New Delhi 110063 and printed at *** Illustrations by: Siddharth Kalra Cover Design: Mukul Khattar Cover Printer: *** To Samaira –S M Naomi and Neil –M M M Acknowledgements We would like to thank all those individuals who participated in our research and shared their experiences in online communication with us. Siddharth Kalra patiently experimented with many ideas for the illustrations until we finally zeroed in on the most suitable ones for the themes discussed in the book. Rajesh Kannan read the manuscript several times and gave us valuable suggestions. Our anonymous reviewers also gave us helpful feedback. We would like to thank them for their invaluable contribution to this book. Mathukutty Monippally’s contribution to this book was made while he was a full time professor at IIM Ahmedabad. He is grateful to the institute for providing relevant facilities and support. Smeeta Mishra Mathukutty M Monippally Contents Acknowledgements vii Prologue xiii 1. Managing Our Online Identities 3–21 Google Yourself Today! 3 Online Indiscretions: Impact on Reputation 4 Different Generations: Different Notions 6 Crafting and Managing Your Online Identity 10 Tips for Managing Your Online Identity 13 Conclusion 18 2. Global Virtual Teams: Challenges and Solutions 23–47 What is a Global Virtual Team? 23 Challenges Faced by Global Virtual Teams 24 Coping with Challenges Posed by Computer- Mediated Platforms 32 Coping with Challenges Posed by Intercultural Differences 34 Virtual Team Leaders: Study Identifies Six Leadership Practices 37 Virtual Meetings 39 Virtual Presentations 41 Conclusion 45 3. Email @ Work 49–73 Communicating Emotions Accurately on Email 51 The Neutrality and Negativity Effect of Email Communication 52 Things to do while Composing and Replying to Email Messages 57 Things Not to do while Composing and Replying to an Email Message 62 Coping with Email Overload 66 Measures to Stop Email Overload 68 x Contents 4. Professional Networking on LinkedIn 75–101 Networking for Professional Growth 76 Job Search and Professional Networking 78 Networking in the Twenty-First Century 82 LinkedIn for Professional Networking 82 LinkedIn’s Growth in India and Its Implications 98 5. Blogging Basics 103–123 Types of Bloggers 105 Why Blog? 105 Tips on Blogging 110 Can You Make Money from Blogging? 118 Conclusion 119 6. Microblogging: Twitter 125–149 Twitter History 126 Getting Started on Twitter 129 Companies Successful on Twitter and What We Can Learn from Them 138 Getting into Trouble for a Tweet 143 Tips for Twitter Users 145 7. Facebook: Friends, Fans, Likes and More 151–175 More than a Billion Users Strong 151 Facebook Profiles, Pages and Groups 152 Facebook Blunders: What not to do on the Social Networking Site 166 Conclusion 171 8. Role of Social Media in Crisis Communication 177–203 Traditional Crisis Communication Strategies 178 The Rise and Rise of Social Media 181 Social Media and Crisis Communication Management: Case Studies 183 Lessons in Online Crisis Communication 195
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