Cover Page i Online Communication Linking Technology, Identity, and Culture Page ii LEA'S COMMUNICATION SERIES Jennings Bryant / Dolf Zillmann, General Editors Selected titles in the series include: Greene • Message Production: Advances in Communication Theory Petronio • Balancing the Secrets of Private Disclosures Riffe/Lacy/Fico • Analyzing Media Messages: Using Quantitative Content Analysis in Research Shepherd/Rothenbuhler • Communication and Community Wicks • Understanding Audiences: Learning to Use the Media Constructively For a complete list of titles in LEA's Communication Series, please contact Lawrence Erlbaum Associates, Publishers. Page iii Online Communication Linking Technology, Identity, and Culture Andrew F. Wood San José State University Matthew J. Smith Indiana University South Bend Page iv Copyright © 2001 by Lawrence Erlbaum Associates, Inc. All rights reserved. No part of this book may be reproduced in any form, by photostat, microfilm, retrieval system, or any other means, without prior written permission of the publisher. Lawrence Erlbaum Associates, Inc., Publishers 10 Industrial Avenue Mahwah, NJ 07430 Cover design by Kathryn Houghtaling Lacey, based on an original design by Andrew Wood Library of Congress CataloginginPublication Data Wood, Andrew F. Online communication : linking technology, identity, and culture / Andrew F. Wood Matthew J. Smith. p. cm. Includes bibliographical references and index. ISBN 0805837310 (pbk. : alk. paper) 1. Information technologySocial aspects. 2. Communication and technology. 3. CommunicationSocial aspects. 4. InternetSocial aspects. 5. Social interaction. I. Smith, Matthew J. II. Title. HM851 .W66 2001 302.2dc21 00067730 CIP Books published by Lawrence Erlbaum Associates are printed on acidfree paper, and their bindings are chosen for strength and durability. Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 Page v For my wife and daughter, Jenny and Vienna, my family in the valley and over the Hill . . . —ANDY For my wife, Susan, who teaches me about communication every day that we share our lives online and off. —MATT Page vi This page intentionally left blank. Page vii BRIEF CONTENTS Part I: The Internet as Social Technology Chapter 1: Using Technology to Communicate in New Ways 3 Chapter 2: Understanding How New Communication Technologies Work 26 Part II: The Self Among Others Chapter 3: Forming Online Identities 47 Chapter 4: Relating Online 70 Chapter 5: Seeking Therapy Online 92 Chapter 6: Communicating in Virtual Communities 109 Part III: Internet Culture and Critique Chapter 7: Rebuilding Corporations Online 129 Chapter 8: Accessing the Machine 151 Chapter 9: Carving Alternative Spaces 168 Chapter 10: Pop Culture and Online Expression 184 Page viii This page intentionally left blank. Page ix DETAILED CONTENTS Preface xvii Part I: The Internet as Social Technology Chapter 1: Using Technology to Communicate in New Ways 3 What Is ComputerMediated Communication? 4 Why Study CMC? 5 Immediacy Versus Mediation 6 Mediated Society 6 Mediated Self 7 Mediated Reality 8 How Do We Communicate Through CMC? 9 Electronic Mail 9 Hyperlink: Chain Mail and the Proliferation of Internet Hoaxes 10 Bulletin Board Systems 11 Internet Relay Chat 12 Multiuser Domains 13 World Wide Web 14 Hyperlink: Computer Anxiety 15 Comprehending the Internet Through Language 16 Defining Cyberspace 17 Finding Cyberspace 17 Hyperlink: Get a (Real) Life 18 Extending the Metaphor 19 A Critique of the Spatial Metaphor 20 Chapter Summary 21 Online Communication and the Law 21 Glossary 22 Topics for Discussion 23 References 23