On Top of the Cloud. ; How the Convergence of Cloud, Mobile, and Social Computing Is Transforming the Enterprise

269 Pages·2012·1.722 MB·English

by  Muller, Hunter

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ON
TOP OF THE
CLOUD
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ON
TOP OF THE
CLOUD
How CIOs Leverage New Technologies
to Drive Change and Build Value across
the Enterprise
HUNTER MULLER
JohnWiley&Sons,Inc.
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Copyright#2012byHunterMuller.Allrightsreserved.
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LibraryofCongressCataloging-in-PublicationData:
Muller,Hunter
Ontopofthecloud:howCIOSleveragenewtechnologiestodrivechangeand
buildvalueacrosstheenterprise/HunterMuller.
p. cm.
Includesindex.
ISBN978-1-118-06582-2(hardback);ISBN978-1-118-21443-5(ebk);
ISBN978-1-118-21454-1(ebk);ISBN978-1-118-21458-9(ebk)
1. Informationtechnology—Management. 2. Technologicalinnovations—
Management. 3. Cloudcomputing. 4. Chiefinformationofficers. I. Title.
HD30.2.M84952012
6580.0546782—dc23 2011038803
PrintedintheUnitedStatesofAmerica
10 9 8 7 6 5 4 3 2 1
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For Sandra, Chase, and Brice
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CONTENTS
Foreword xi
Preface xv
Acknowledgments xxiii
Introduction xxv
xxvii
ANewBusinessModel
xxviii
‘‘ThoughtfullyProgressive’’
PartI: Transformational Leadership 1
Chapter 1 TheRisingTide 3
6
TheCIOasRockStar
7
RealStoriesfromRealITLeaders
8
LearningfromListening
9
MoreThanTechnology
9
TheRealChallengeIsOrganizational
12
LeadershipIsEssential
Chapter 2 ITDoesMatter 17
20
StayFocusedonDeliveringValue
22
ReplacingthePerpetualPendulum
24
DrivingtheInnovationAgenda
28
It’sAllaQuestionofPerspective
Chapter 3 TheEngineofInnovation 31
36
BringingInnovationtotheSurface
39
IncentivizingInnovation
vii
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viii CONTENTS
Chapter 4 FindingtheRightBalance 45
49
WindsofChange
51
TheThirdBucket
53
TheCloser
55
OutsideversusInside
57
ArticulatingtheValueofTechnology
Chapter 5 TheCustomer-FocusedCIO 61
65
TopLineorBottomLine?
66
DrivingBusinessGrowth
68
TheRapidEnabler
72
Own,Rent,orBoth?
75
MultipleModels
76
AlsoConsidertheUserExperience
Chapter 6 ToCloudorNottoCloud 79
83
FailFast,FailCheap
85
ASkunkWorksintheCloud
87
WeavingtheSeamlessTapestry
PartII: DrivingChange 91
Chapter 7 InFrontoftheFirewall 93
100
AvonCalling
103
WhentheModelFits
Chapter 8 TheNewSpeedofChange 107
115
UpdatingtheMentalModel
119
InnovationunderPressure
121
TheCloudonWheels
122
CampaigningintheCloud
PartIII: BuildingValue 127
Chapter 9 PushingtheEnvelope 129
138
TwoSidesoftheSameCoin
142
AMultiplicityofClouds
146
TurnoftheTide
152
Translating‘‘SpeedsandFeeds’’intoCashFlow