O Futuro é Agora

57 Pages·2016·3.19 MB·Portuguese

O Futuro é Agora
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SebastianCodeseira–
Trends& FuturesDirector LatAm
The strategy paradox
“All our knowledge is
about the past,
and all our decisions are
about the future.”
Ian Wilson, author of ‘The Subtle Art of Strategy: Organizational Planning in
Uncertain Times’(Praeger, 2003)
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THE FUTURES COMPANY © 2015
Lets take some minutes,
look into the future,
and start
to act right now.
THE FUTURES COMPANY © 2015 4
More people
By 2050, 80% of the global population will live in future
A with
cities. UN
more and more
More & smaller households
The number of households in the world’s major cities is COMPLEX
expected to grow 2.3 times faster than the cities
themselves. Kinsey&Company
LIVES
More and mobile data
Monthlyglobal mobiledata trafficwillbe 30.6 exabytes by
2020. 8 times more than2015. Cisco where the people will be searching
for ways to manage the pace,
More life style stress
complexity and fluidity.
Automobile fleet in
could triple by the year 2030: 60 million vehicles in 2005
vs. 150 million in 2030.
Source: Institutode Políticaspara el Transporte
Less time
Cariocas spend 250 hours per year in traffic. TomTom
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Here are some avenues in this map of
chaos…
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1. Keep it simple
Be an enabler, a resource, of simplicity in people lives. So you will become relevant.
“More and more, I find I’m looking for ways
to simplify my life”
% of Agree
Foodini, Spain
Foodiniis a 3D Food Printer that prints out real food based
on ready-to-print ingredients; on the webpage it says:
“Promoting cooking with fresh ingredients, Foodinimanages
the difficult and time-consuming parts of food preparation that
often discourage people from creating homemade food”.
Source: TheFuturesCompany Global Monitor Survey
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2. Be Brief
Life in 140 characters. Fleetingness is a must of the mobil and complex lifestyle.
Time, meaning the amount of time that
you have at your disposal, is one of the
most important human resource
% of ranked 1 or 2
Simplified food ordering –USA
Based in NYC, Foojiis a food delivery service based on any food emoji. The company have a
selection of local restaurants that serves the type of food requested, and customers have no control
where the meal will be ordered from. At a flat fee of $15 per emoji(including tax, tip and delivery), the
food-ordering process is further simplified. While the range of food emojishas previously been limited,
emojicreators have announced that 2016 will see 38 new options, including avocado, bacon and a
croissant.
Source: TheFuturesCompany Global Monitor Survey
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3. Make people feel incontrol
Complexity of life becomes overwhelming, so they need of control becomes
stronger. People first, people in control.
Extremely/very important in your personal
life: Being in control of your life
82% of people in Brazill
agreewith“I
am constantly aware of the need to identify and
manage the risks that surround me in the world Thenew Wazetoolwarnswhen destinationis
today” vs. 62% of people globally
closeto a local crimezone
Source: GM 2016
Source: TheFuturesCompany Global Monitor Survey
THE FUTURES COMPANY © 2015
4. Anything on demand
Instant-response services that cull the number of tedious or time-leeching tasks This
need for radical streamlining and outsourcing is driving a new wave of innovation.
I really need the shops and
services I use to be available
to me around the clock
Spawning from the popular ride app Uber, Uber Eats provides a food
delivery service of a curated pre-set menu. Meal options are all from
local popular restaurants, most of which are highly rated and do not
have their own delivery option.
Source: TheFuturesCompany Global Monitor Survey
THE FUTURES COMPANY © 2015