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NSW Wool industry & future opportunities PDF

20 Pages·2015·0.86 MB·English
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Published by the NSW Department of Primary Industries SYNOPSIS NSW WOOL INDUSTRY AND FUTURE OPPORTUNITIES A report to the NSW Department of Primary Industries from Miracle Dog, Poimena Analysis, Scott Williams Consulting and DAFWA First published February 2015 ISBN 978-1-74256-717-4 www.dpi.nsw.gov.au AUTHORS Russell Pattinson - Miracle Dog Chris Wilcox - Poimena Analysis ACKNOWLEDGMENTS Scott Williams - Scott Williams Consulting © State of New South Wales through the Department of Trade and Investment, Regional Kimbal Curtis - Department of Agriculture Infrastructure and Services, 2015. You may copy, distribute and otherwise freely deal and Food Western Australia with this publication for any purpose, provided that you attribute the NSW Department of Primary Industries as the owner. Disclaimer: The information contained in this publication is based on knowledge and PHOTOS COURTESY OF SHEEPCONNECT understanding at the time of writing (January 2015). However, because of advances in NSW - a project of Australian Wool knowledge, users are reminded of the need to ensure that information upon which they rely is up to date and to check currency of the information with the appropriate offcer Innovation Limited and NSW Department of the Department of Primary Industries or the user’s independent adviser. of Primary Industries. JTN 13402 NSW WOOL INDUSTRY & FUTURE OPPORTUNITIES SYNOPSIS TABLE OF CONTENTS THE CONSULTANTS ................................................................................................................................................... 6 INTRODUCTION ................................................................................................................................................................ 7 THE WOOL INDUSTRY IN 202 5 ............................................................................................................................................... 7 A SUCCESSFUL PRODUCER IN 202 5 ................................................................................................................................. 9 FINDINGS .......................................................................................................................................................................................... 1 0 RECOMMENDATIONS ............................................................................................................................................ 1 2 OVERARCHING RECOMMENDATION FOR ALL STAKEHOLDERS ............................................................. 1 2 RECOMMENDATIONS FOR NSW WOOL PRODUCERS ........................................................................................ 1 2 RECOMMENDATIONS FOR THE NSW WOOL INDUSTRY ................................................................................. 1 4 RECOMMENDATIONS FOR THE NSW DEPARTMENT OF PRIMARY INDUSTRIES .................... 1 7 A REPORT TO THE NSW DEPARTMENT OF PRIMARY INDUSTRIES FROM MIRACLE DOG, POIMENA ANALYSIS, SCOTT WILLIAMS CONSULTING AND DAFWA To the reader, The wool industry has been a signifcant part of the NSW society and economy since the early days of the colony. Over the past ten years we have seen a number of changes and challenges that have been impacting on the proftability of wool growers. This has coincided with drought, changes associated with the global fnancial crisis and the rise in the importance of income from the meat component of a sheep enterprise. It is little wonder that this has left NSW Department of Primary Industries, on behalf of the IAN ROGAN State Government, questioning how it can best assist wool producers and the NSW wool Independent Chair Project Steering Committee industry in order to bring about improved economic viability. To help answer this question NSW DPI commissioned an independent report into the State’s wool industry to: » Understand potential future directions of the industry » Identify opportunities and challenges » Make recommendations for future actions to: – NSW Producers – NSW Wool Industry – NSW Department of Primary Industries The project steering committee has been delighted and challenged with the information that has come forward from the consultants. They have collated and analysed information and trends from both on-farm and off-farm aspects of the wool industry and then linked that analysis together to present their recommendations. NSW Department of Primary Industries is now seeking producers’ and industry’s views on the importance and weighting of the recommendations for actions by NSW DPI and others. I would encourage both wool producers and industry organisations to look at, question and embrace the report’s recommendations for the future health and economic strength of this great industry. Yours sincerely Ian Rogan Independent Chair – Project Steering Committee 4 NSW WOOL INDUSTRY & FUTURE OPPORTUNITIES SYNOPSIS THE R E A R E M ANHEYR IEN DAIRVID U AE L M ANY INDIVIDUAL OWOOL ENOTE RPLRI ESNES T TH ATERPRISES THTA A RE PERO DUPCTIV E ANR D ODUCTIVE AND PROROFIABT L E . T HIFSI STTOABLRYE . THIS STORY IS N NOOT W E L L KNT OWWNE ANL DL KNOWN AND NEDSE TOD B E TOSLD TO BE TOLD A REPORT TO THE NSW DEPARTMENT OF PRIM ARY INDUSTRIES 5 F ROM MI R A C L E DO,G POIM ENA ANYAL SIS, SCOT T WI L LI A MS CONSTUIL NG AND D A F W A THE CONSULTANTS Russell has had a long association with the wool industry, both working in industry organisations and as a consultant. Prior to 2001 he was Group Manager, On Farm R&D for the Australian Wool Research and Promotion Organisation (AWRAP) and Group Manager, Australasian Operations for The Woolmark Company. Since that time through his successful consultancy frm “Miracle Dog” Russell has delivered over 85 projects across most Australian agricultural sectors. He is currently Chair of AWI’s Australian Wool Production Forecasting Committee and Chair of AWEX’s RUSSELL PATTINSON Industry Services Advisory Committee. Miracle Dog Pty Ltd Scott has had a long association with the Australian wool industry and was an R&D Program Manager, Australian Wool Innovation (AWI) and its predecessors from 1997 to 2006. With a veterinary and farm consulting background he brings signifcant skills in the areas of grazing animal health, welfare and production, R&D management and strategic planning, particularly in the area of strategic foresight. With over 80 projects since 2006 Scott has a proven history in adding value across a number of agricultural industries. SCOTT WILLIAMS Scott Williams Consulting Pty Ltd With over 20 years’ experience delivering proven results in economic research, market intelligence, analysis and strategic assessment of key issues in the global wool industry, Chris is recognised as the world’s leading analyst and commentator on the global wool industry. He is currently Chairman of the International Wool Textile Organisation’s Market Intelligence Committee, Executive Director of the National Council of Wool Selling Brokers of Australia, and a Director of the Board of the Australian Wool Testing Authority. In addition, he prepares the International Wool Textile Organisation’s annual Market CHRIS WILCOX Information statistics publication. Poimena Analysis Kimbal has built a reputation as one of the leading livestock industry demographic analysts and modellers in Australia during his 30 year period working for DAFWA. His extensive experience began with work on wool and sheep production systems before progressing to scoping, developing and maintaining fock models of the Australian and Western Australian sheep industries. He has successfully undertaken, on behalf of DAFWA, AWI, MLA and the Sheep CRC, some 25 market research projects aimed at collecting current data from primary producers with a mix of state and national coverage. KIMBAL CURTIS Department of Agriculture and Food, Western Australia (DAFWA) 6 NSW WOOL INDUSTRY & FUTURE OPPORTUNITIES SYNOPSIS INTROD U C TION The pu r p s o e f o t h i s r e p o r t i s t o i n v e s t i g t e a t h e o p p o r u t n i t i e s a n d c h a l l e e n s g t h t a d o a n d w i l l f a c e t h e w o o l i n d u s t r y i n NSW an d t o r e c o m m e n d t o p r o d u c e r s , i n d u s t r y a n d t h e NSW De p a r t m e n t f o Prim a r y Ind u s t r i e s t h e a c t i o n s t h t a w i l l a l l o w t h s o e o p p o r u t n i t i e s t o b e e m b a r c e d . THE PROCESS This re v i e w w a s d e v e l o p e d b y i n i t i a l l y u n d e r t a k i n g a b r i e f b u t w i d e - a r n g i n g s i u t t a i o n a n a l y s i s f o t h e NSW wo o l i n d u . s tPr y o te n t i a l t r e n d s a n d i m p l i c t a i o n s f o t h e s e w e r e d e s c r i b e d a n d a s e r i e s f o f o u r s h o r t s c e n a r i s o f o h o w t h e NSW wo o l i n d u s t r y m i g h t l o o k i n 2 0 2 5 w e r e d e v e l o p e d . A c o n s u l t t a i o n p a p e r w a s t h e n p r e p a r e d a n d s e n t t o 1 7 x e p e r i e n c e d i n d u s t r y p a r t i c i p a n t s w h o w e r e s u s b e q u e n t l y i n t e r v i e w e d a n d t h e i r r e s p o n s e s c o l l e c t e d . T h e o u t c o m e s f o t h e c o n s u l t t a i o n s w e r e h i g h l y i n � u e n t i a l i n d e v e l o p i n g t h e k e y � n d i n g s a n d r e c o m m e n d t a i o n s w i t h i n t h i s r e p o r t . T h i s s y n o s p i s i s a c o n c i s e o u t l i n e f o t h e r e p o r t , d e s i g n e d t o h e l p t h e r e a d e r u n d e r s t a n d i t s m a j o r p o i n t s . T h e f u l l r e p o r t a n d i t s s u p p o r t i n g d o c u m e n t s a r e v a a i l a b l e o n r e q u e s t o r t h r o u g h . a u d w p . o i g . v . n w s w w T H E WOOL IND UST RY IN 2 0 2 5 W h t a m i g h t t h e NSW wo o l i n d u s t r y l o o k l i k e i n 2 0 , 2 5 a n d h o w s h o u l d p r o d u c e r s , i n d u s t r y a n d o g v e r n m e n t b e s t r e s p o n d t o a d d r e s s c h a l l e e n s g a n d e m b a r c e o p p o r u t n i t i e s ? Ind u s t r i e s c a n b e p f r o o u n d l y a l t e r e d e v e n o v e r t e n y e a r s m a k i n g t h e f u u t r e d i f � c u l t t o p r e d i c t . , t H h o e w e v e r a n a l y s i s s t r o n g l y s u e g s g t s t h t a i n 2 0 2 5 t h e w o o l i n d u s t r y w i l l b e s h a p e d b y t h e f o l l o w i n g k e y f o r c e s : » Price p r e s s u r e s f r o m r e t a i l b a c k t o t h e p r o d u c e r w i l l r e m a i n i n t e n s e – t h t a i s , p r o d u c e r s ’ t e r m s f o t a r d e w i l l c o n t i n u e t o t i g h t e n » Produ c t i o n c o n d i t i o n s w i l l b e m o r e v a r i a b l e a s c l i m t e a c h a e n g t a k e s h o l d » The t r e n d t o w a r d s c a s u a l i s t a i o n i n c o n s u m e r m a r k e t s w i l l c o n t i n u , e s h i f t i n g d e m a n d w y a a f r o m s o m e f o w o o l ’ s t a r d i t i o n a l m a r k e t s e g m e n t s a n d t o w a r d s o t h e r p r o d u c t s , n o t a b l y i n a c t i v e - l e i s u r e w e a r a n d k n i t w e a r » Produ c t , q p u r o a v le in ta yn c e a n d s u s t a i n a b i l i t y w i l l a s s u m e i n c r e a s i n g i m p o r t a n c , e a s w i l l a n i m a l w e l f a r e a n d e t h i c a l p r o d u c t i o n p a r c t i c e s , w h i c h w i l l b e r e q u i r e d t o m a i n t a i n i n d u s t r y ’ s s o c i a l l i c e n c e t o o p t e e a r » Dem a n d f o r s h e e p - m e t a w i l l c o n t i n u, e p ta o r g r o w t i c u l a r l y f r o m x e p o r t m a r k e t s A REPORT TO THE NSW DEPARTMENT OF PRIM ARY INDUSTRIES 7 F ROM MI R A C L E DO,G POIM ENA ANYAL SIS, SCOT T WI L LI A MS CONSTUIL NG AND D A F W A 325 KEY 300 1979 / 80 1989 / 90 275 1999 / 00 250 2009 / 10 2013 / 14 225 2014 / 15f mkg greasy 200 175 150 125 100 75 50 25 NSW VIC WA SA QLD TAS FIGURE 1 Australian wool production by micron 500 KEY 450 1991 / 92 400 1999 / 00 2009 / 10 350 2013 / 14 2014 / 15f 300 mkg greasy 250 200 150 100 50 0 <18.5 micron 19-20 micron 21-24 micron 25-28 micron >28.5 micron FIGURE 2 Australian wool production by state 325 KEY 300 1979 / 80 1989 / 90 275 1999 / 00 250 2009 / 10 2013 / 14 225 2014 / 15f mkg greasy 200 175 150 125 100 75 50 25 NSW VIC WA SA QLD TAS 8 500 KEY 450 1991 / 92 400 1999 / 00 2009 / 10 350 2013 / 14 2014 / 15f 300 mkg greasy 250 200 150 100 50 0 <18.5 micron 19-20 micron 21-24 micron 25-28 micron >28.5 micron 0 0 NSW WOOL INDUSTRY NSW IWS T H E L A R G ESIS T THE LARGEST & FUTURE OPPORTUNITIES SYNOPSIS OWOOL POROLDU CI PNRG S OTEA .T DUCING STTA E . IF FIT W E R E A CO ITUN WTRY IE T RE A COUNTRY IT OWULD B E T H EO OW URL D ’S LD BE THE WORLD’S FOOURT H - L A R G ESUT SRUPTPH-LIE R ARGEST SUPPLIER A SU C C ESSF U L PROD U C E R IN 2 0 2 5 T h e � n d i n g s f o t h e r e p o r t s u e g s g t t h t a i n a d e c a d e ’ s t i m , e t h e s u c c e s s f u l w o o l p r o d u c e r w i l l : » dna t a e m p e e h s , l o o w n e e w t e b d n a , m r a f r i e h t n o s e s i r p r e t n e r e h t o d n a p e e h s n e e w t e b e c n a l a b m u m i t p o e h t e n i m r e t e D e c r u o s e r , s e i r t s u d n i e v i t c e p s e r e h t f o w e i v m r e t - g n o l e v i t c e j b o d n a d e m r o f n i - l l e w d e r e d i s n o c a n o d e s a b , g n i d a r t k c o t s e v i l s e c n e r e f e r p l a n o s r e p d n a y t i l i b a p a c » Und e r s t a n d t h e e t g t a p r r o d u c t s e g m e n t f o r t h e i r a n n u a l w o o l p r o d u c t i o n , s u c h a s t h e a c t i v e l e i s u r e w e a r k n i t w e a r , s e c t o r a n d s t r u c u t r e t h e i r w o o l p r o d u c t i o n a n d h u s b a n d r y p a r c t i c e s t o p r o d u c e t h e w o o l w i t h t h e s p e c i � c t a i o n s r e q u i r e d b y t h t a m a i n p r o d u c t s e g m e n t » Con d u c t a n n u a l p r o d u c t i o n a n d � n a n c i a l a n a l y s e s t o m o n i t o r p r o g r e s s a g a i n s t b u s i n e s s p l a n s , a d j u s t i n g a s n e e d e d » ‘Kno tw tw y h ea n e e d o t k n o w ’ o t s u c c e s s f u l l y r u n t h e i r b u s i n e s s – a n d s o c u e r t h e s e s k i l l s e i t h e r b y t h e i r f o e w s n s io p o r n a l e l v od pe m e n t , o r b y e t r a i n xi pn eg r e t a d v i s e r s w h e e r n e e d e d » e ina v mep nl oea epetc tmie iec mono a aigtvi H rosr msa k eph etdre th e etp sr epeg gfrn m it egts nhe te ( m sbi )ux s io n e s s a n d t a r » Ado p t a c o n t i n u o u s i m p r o v e m e n t m i n d s e t w h e r e p r o d u c t i v i t y i m p r o v e m e n t s a r e v i o g r o u s l y a n d r e l e n t l e s s l y p u r s u e d » Par ti c i p t e a i n , a n d m e e t t h e s , t a a n n d a A r d u s s t f a o r l i a n w o o l i n d u s t r y p r o v e n a n c e / s u s t a i n a b i l i t y s c h e m e w h i c h h a s c r e d i b i l i t y i n t h e e y e s f o c u s t o m e r s i n t h e i r e t g t a m r a r k e t f o r w o o l » Actie v l y em a pn o ra d g u c t i o n a n d p r i c e r i s k t h o r u g h � o k c s , t r fsu eoeu k etr c i e t n d a g c r o n s e r t i v o a n / f o d d e r p h u c a r s e s a n d u s f e p o r i c e r i s k em ma en na tg o t o l s » evH a s o u cr e d a n d s t r u uc ert d t h e � n a n c i a l c a p a c i t y er q u i er d ot p u t t h e i r p l a n s i n ot ap cr t i c e » el v od pe e H d a a l e c a r s u c c e s s i o n p l a n i n c o n j u n c t i o n w i t h t h e i r f a m i l y a n d / o r b u s i n e s s p a r t n e r s A REPORT TO THE NSW DEPARTMENT OF PRIM ARY INDUSTRIES 9 F ROM MI R A C L E DO,G POIM ENA ANYAL SIS, SCOT T WI L LI A MS CONSTUIL NG AND D A F W A FINDINGS The following key fndings were drawn from the situation analysis and industry consultations. i. The NSW wool industry is, and should consider itself to be, a component of the NSW sheep industry. The sheep industry comprises lamb, wool and mutton production. ii. There is a lack of a clear and shared vision / direction for the NSW wool / sheep industry. This is likely to inhibit confdence and investment. iii. The wool industry is perceived by many to be ‘unattractive’ (old-fashioned, low tech, hard work, non-dynamic), discouraging people from investing or working in it. iv. There is a need to make the industry more satisfying and proftable, especially for young people. The average age of Australian farmers, including wool producers, is increasing so the industry would beneft from the adoption of good succession planning practices, both for individual FIGURE 3 Productivity growth – Sheep enterprises 12% KEY 10% Productivity growth 8% Output growth Input growth 6% ABARES 2013 4% 2% Average annual sheep input, output and productivity growth 0 by period (%) -2% -4% -6% -8% -10% -12% 1977-78 1988-89 1999-2000 to 1987-88 to 1998-99 to 2010-11 10

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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.