November 2012

52 Pages·2012·17.06 MB·English

meXICAn FooDS u breAD & DoUGH u meAT u InDIAn FooDS u SoUP november 2012
PRIVATE
CONVENTION
SNAPSHOTS
PAGE 20
LABEL
PULLS
AHEAD
RETAIL PATRIOTS
ARE HONORED
PAGE 24
GREG WHITE
ON LOGISTICS
FORECASTING
PAGE 47
KYLE MARTEL
ON NASCAR
RACING
PAGE 50
In the tug-of-war
for retail supremacy,
private label
gains continue.
www.frbuyer.com
Put more Olé
in your sales with NEW
Nacho Bites.
A product lineup that consumers already know and love just got stronger.
Better stock your shelves because the shoppers are coming!
Visit us at joseole.com
© 2012 Windsor Foods
Put more Olé
in your sales with NEW
Nacho Bites.
A product lineup that consumers already know and love just got stronger.
Better stock your shelves because the shoppers are coming!
Visit us at joseole.com
© 2012 Windsor Foods
TABLE OF CONTENTS
COVER STORY
PRIVATE LABEL PULLS AHEAD
26
In the tug-of-war for retail supremacy, private
label gains continue.
THE FRONT END
6 Out Warren’s Way
In which the editor reaches out to the vast industry
cosmos for help in providing consumer insights,
etc., etc.
10 New Products
Superpremium, value-priced, delicious, healthy
and decadent. Your shoppers will love ‘em!
12 Johnny’s Column
The coffee creamer segment is hot. Here’s how to
get more than your share of sales and profits!
20 NFRA Picture Pages!
Check out the photos Jerry Carter, Paul and
THE DATABANK
Warren took at the convention. Looks like
everybody had a good time.
14 Peter Penguin & Betty
22 Got Milk Share? Bovine share the latest
There’s serious channel warfare going on for share and greatest data from
of milk, the builder of primary shopping trips and SymphonyIRI Group’s
impulse purchases. Here’s what you need to know. oboes and French
horns.
24 Retail Patriots Are Honored
Bozzuto’s, Brookshire Grocery, Harris Teeter, Ingles
and Kroger are recognized for support of our
LOGISTICS
CATEGORY SPOTLIGHTS
47 New and Sexy Stuff
34 Frozen Mexican Dollars Up 2.2% Believe
Volume rises to $1.1 billion in 52 weeks it or not,
ending Aug. 11. we found
five things
38 Bread/Dough Rises (Barely) that could
Yes, the category has grown faster than quicken
the frozen department as a whole. But the pulse
more needs to be done to increase of even the most seasoned
penetration and purchase frequency. supply chain veteran.
42 Meat Inches Ahead
As in other categories, dollars
GETTING PERSONAL
outpace units as consumers resist
price increases.
50 From Forklift to NASCAR
Kyle Martel of Hanover
44 Indian Foods Surge, But…
Cold Storage knows his
The gains are in natural food
way around a warehouse
stores, with most supermarkets
— and around a NASCAR
missing the boat.
race track!
46 Soup Heats Up
Both frozen and refrigerated
soups register double-digit gains.
4 www.frbuyer.com NOVEMBER 2012
B:8.375”
T:8.125”
S:7.75”
T B
S:1 :10 :11
0.5 .87 .12
” 5 5
” ”
I wish to go on a cruise
Katelyn, 11
spinal cord tumor
When is ice cream more than ice cream?
When it helps make wishes come true.
Wells, makers of Blue Bunny ice cream, is celebrating their 100th
®
birthday by helping Make-A-Wish® grant 100 wishes to 100 kids with
life-threatening medical conditions.
2213_MAW_FrozenandDairy_RUN3.indd 1
SAVED 10-5-2012 4:55 PM | BY Lexie Fiser | PREVIOUSLY BY Adam Elwell | FILES SENT VIA None » Contact Jen Aldinger · 816.432.6282 · [email protected] ROUND
JOB INFO APPROVAL & NOTES FONTS & IMAGES
Fonts » Trade Gothic (Bold Condensed No. 20, Condensed No. 18 Oblique, Condensed No.
18)
Job 2213 Creative Director Steve Spencer
Client Blue Bunny Images » BlueBunny_MAW_CMYK_V2.tif (CMYK; 345 ppi; 86.77%), BlueBunnyWaveV3.
Designer Adam Elwell
eps (53.91%), BB_Logo.eps (16.13%, 16.49%), Centennial_Logo_Years_Yellow_Backgr.ai
Account Manager None
Media Type None (26.39%, 26.33%), MAWF Primary Logo (white).eps (36.05%)
Studio Artist Lexie Fiser
Bleed 8.375” x 11.125” Print Production None Inks » 4C Cyan, Magenta, Yellow, Black
Trim 8.125” x 10.875” Proofreader None
Live 7.75” x 10.5”
Publication Frozen and Dairy
Notes » None
14-4602_FDBAd2012_fp.pdf 1 September/21/12 2:11 PM
OOUUTT WWAARRRREENN’’SS WWAAYY
HELP sales pitch. (If you’re a vendor read-
ing this, please realize that I don’t
WANTED mean you, but your gin-swilling
VoLuME 4 ISSuE 4
competitor.)
Accordingly, we are leaning Warren Thayer
Editor, Managing Partner
In which the editor reaches out to more heavily on consultants and
[email protected]
the vast industry cosmos for help researchers with good data and 603-252-0507
in providing consumer insights, insights, versus the ones who
Paul Chapa
etc., etc. wear suspenders (without being Sales Director, Managing Partner
farmers) and are given to lengthy
W [email protected]
anted: consumer throat-clearings and talk of para- 913-481-5060
insights and merchan- digm shifts. So I’ve drafted pals
Mike Barr
dising ideas. We’re in from SymphonyIRI Group, Nielsen, Sales Manager
the process of upgrading our Technomic and a few others to help [email protected]
stories on different categories out. But I’ve not given up on you 331-999-4399
each month, and need your help. manufacturers and retailers out Janet Matz
If you’re a retailer and can share there, and will still be reaching out Art Director
your thoughts to you, although with higher expec- [email protected]
without get- tations. Please, please help. Denise Leathers
ting fired for Executive Editor
talking to HONORS FOR PAUL [email protected]
215-489-5090
the dastardly The Retail Patriots awards, pre-
trade press, sented each year at the NFRA Contributing Editors:
Johnny Harris, Dan Raftery, Randal
that’d be convention, have grown beyond our
Constant, Mike Friedman, Courtney
great. I’m at wildest imagination. We’re thankful C
Deines-Jones, and Betty Buyer.
603-252-0507 to Ruiz Foods, our co-sponsor, and M
or to others who have helped make a EDITORIAL ADVISORY BOARD
Y
. difference in the lives of many. Dan Raftery,
warren@ CM
And if you’re a manufacturer But truth be told, my partner Raftery Resource Network
and can share some cfrobnusuyemr.ecro/m Paul Chapa has been a driving force Todd Hale, Nielsen MY
merchandising data that isn’t top- behind the program, tirelessly going Bob Anderson, former vp of CY
secret proprietary, I’d love it if after speakers, Marine Corps honor private label, Wal-Mart CMY
you’d get in touch. Please. guards, and retailers who might be
Johnny Harris, K
For the longest time, when interested in entering the contest. Johnny L. Harris Consulting
researching stories, we’d ask Anyway, Paul and I were at the
Dr. Brian Harris,
manufacturers for their thoughts ceremonies this year when guest
The Partnering Group
on how retailers can sell more prod- speakers from the Marines and a
Skip Shaw, National Frozen
uct, more profitably. That seemed military charity kept mentioning
& Refrigerated Foods Association
reasonable. I mean, how can you Paul by name. Paul was mortified,
Ellen Schmitz,
get more relevant than that? But it fearful people would think it was
SymphonyIRI Group
wasn’t working anymore, and it’s a set-up or something. Like eve-
Kraig Naasz,
time to move on. rybody else, he has an ego, but he
American Frozen Food Institute
So why didn’t it work? First, some doesn’t want the Retail Patriots to
Bill Hudson,
vendors feared being seen as telling be about him.
Global Cold Chain Alliance
retailers how to do their jobs. Oth- Then one of the speakers told
Mathew Mandeltort,
ers just wanted to yammer on about the crowd that Paul had won the
Technomic
how wonderful their products were. Marine Corps Law Enforcement
Celebrity Chef Rick Tarantino
Delicious. Nutritious. Fictitious. Foundation’s Semper Fidelis award,
Still others simply pleaded for more and would be honored June 8 in Published by CT Media Partners,
facings, free endcaps and no slot- Atlantic City. Past winners have Postmaster: Send address changes to CT Media
Partners, 11472 S. Wilder St., Olathe, KS 66061
ting. (Sigh.) included Donald Trump and the
So… I find myself trying to work director of the U.S. Secret Service.
with retailers who aren’t allowed to The story is on page 25. Please join
talk (although some give me great me in congratulating Paul.
off-the-record background inter-
views, which I much appreciate),
and with vendors who all too often Warren Thayer, Editor T. Marzetti Company 1105 Schrock Rd. P.O. Box 29163 Columbus, OH 43229-0163
see a story as a chance to make a [email protected] 614-846-2232 Fax [phone] www.marzetti.com www.sisterschuberts.com
6 www.frbuyer.com NOVEMBER 2012
14-4602_FDBAd2012_fp.pdf 1 September/21/12 2:11 PM
C
M
Y
CM
MY
CY
CMY
K
T. Marzetti Company 1105 Schrock Rd. P.O. Box 29163 Columbus, OH 43229-0163
614-846-2232 Fax [phone] www.marzetti.com www.sisterschuberts.com
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more of what they’re looking for! Wild Blueberries.
The Antioxidant Superfruit. Wild Blueberries are
a mixof sweet and
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irresistable, untamed
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Wild ones!
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NEW PRODUCTS
Turkey Dinner Sausage two servings. Offered in single-flavor, 6-ounce, six-square
Garner, N.C.-based Butterball (www.butterball.com) packages, they carry an SRP of $3.79.
expands its Recipe Starters line of better-for-you turkey
dinner sausage with two new Kids’ Natural Meatless Entrees
link sausage varieties: Wis- Greenie Tots (www.greenietots.com), Plantation, Fla.,
consin Cheddar and introduces new
Hot and Spicy Red packaging featuring
Pepper. Ideal for front-of-the-box
pasta, casseroles nutritional infor-
and a variety of mation for its all-
other dishes, the natural meatless
naturally hard- and soy-free frozen
wood-smoked sausage entrees for kids.
contain 60% less fat than pork or beef smoked sausage. Free of GMOs,
Offered in 12-ounce packages, the fully cooked links can high fructose corn
be heated in the microwave, on the grill or in a skillet. syrup, pesticides
and hormones, the
Imported Italian Gelato microwaveable
Warren, Mich.-based KLT Global offers authentic gelato single-serve meals come in four minimally processed vari-
hand-made in Italy by the G-7 company. Sold under the eties, and several are made with organic ingredients: Pasta
Siviero Ma- & Spinach Marinara with Meat-Style Grounds; Chik’n,
ria brand, Cheese and Spinach Quesadillas with Mixed Vegetables;
the pro- Mac and Cheese with Peas;
tein- and and new Cheeseburger
calcium- Quesadillas with Sweet
rich Potato Fries. Suggested
dessert retail price is $4.99 per 6-
contains to 7-ounce meal.
less than
half the fat and calories of Goat Cheese Cheesecake
American ice cream. Available Belle Chevre (www.belle
in the United States for the first chevre.com), Elkmont,
time, the product comes in hand- Ala., adds cheesecake to
filled 1-liter/18.2-ounce rounded square its line of goat cheese-
containers and 150ml/2.82-ounce mini cups with a spoon based products. Made
attached beneath the lid. Flavors available in both sizes fresh with protein-rich,
include Stracciatella (dark chocolate), Tiramisu, Limone di hand-crafted Alabama goat cheese (chevre), the all-
Sicilia (lemon) and Affogato All’Amarena (sweet cherry). natural dessert features a light, creamy vanilla filling with
Other flavors include Vaniglia del Madagascar (vanilla), a hint of lemon zest inside a crunchy graham cracker
Bacio (hazelnut) and Pista- crust. Lower in fat and calories than cream cheese-based
chio, all in 1-liter only, and cheesecakes, the frozen product boasts an extended
Panna Cotta (caramel), in 60-day shelf life. It can also be slacked out and sold refrig-
mini cups only. Multi-serve erated. Each 6-inch, 27-ounce cake yields about
containers are expected to 10 servings. SRP is $29.95.
retail for between $5.99 and
$6.99 apiece while single- Ice Cream Additions
serve mini cups will go for Mars Chocolate North Ameri-
around $1.50 each. ca (www.mars.com), Hacketts-
town, N.J., extends its line of
Seasoned Cooking Butters Dove Ice Cream with three new
Arden Hills, Minn.-based flavors featuring an improved
Land O’Lakes debuts sea- premium taste profile. Newcom-
soned butter- and olive oil- ers are Unconditional Choco-
based recipe starters under late (chocolate ice cream with
the new Sauté Express label Dove dark chocolate chunks and
(www.sauteexpress.com). Sauté Starters both cook and chocolate swirl), Mint Chocolate
flavor chicken, fish and pork in a single step, so consumers Chunk (mint ice cream with Dove
can get dinner on the table in 30 minutes or less. Avail- dark chocolate chunks) and Vanilla
able in Garlic & Herb, Italian Herb, Savory Butter & Olive with Chocolate Chunks (vanilla ice cream with Dove milk
Oil and Lemon Pepper, the new dairy items are individu- chocolate chunks). Suggested retail price is $3.29 for a
ally wrapped in 1-ounce portions, each of which yields 15.1-ounce package.
10 www.frbuyer.com NOVEMBER 2012