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NOT FOR DISTRIBUTION TO ANY U.S. PERSON OR TO ANY PERSON OR ADDRESS IN THE UNITED STATES. IMPORTANT: You must read the following before continuing. The following applies to the base prospectus followingthispage(the“BaseProspectus”),andyouarethereforeadvisedtoreadthiscarefullybeforereading,accessing ormakinganyotheruseofthisBaseProspectus.InaccessingthisBaseProspectus,youagreetobeboundbythefollowing termsand conditions, includingany modificationsto themanytime youreceive anyinformation fromusasa result of suchaccess. NOTHING IN THIS ELECTRONIC TRANSMISSION CONSTITUTES AN OFFER TO SELL OR THE SOLICITATIONOFANOFFERTOBUYTHESECURITIESOFTHEISSUERINTHEUNITEDSTATESORANY OTHER JURISDICTION WHERE IT IS UNLAWFUL TO DO SO. THE SECURITIES AND THE GUARANTEE HAVE NOT BEEN, AND WILL NOT BE, REGISTERED UNDER THE U.S. SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”), OR THE SECURITIES LAWS OF ANY STATE OF THE UNITED STATESOROTHERJURISDICTIONANDTHESECURITIESMAYNOTBEOFFEREDORSOLDWITHINTHE UNITED STATES OR TO, OR FOR THE ACCOUNT OR BENEFIT OF, U.S. PERSONS (AS DEFINED IN REGULATIONSUNDERTHESECURITIESACT),EXCEPTPURSUANTTOANEXEMPTIONFROM,ORINA TRANSACTION NOT SUBJECT TO,THE REGISTRATION REQUIREMENTSOFTHE SECURITIESACT AND APPLICABLESTATEORLOCALSECURITIESLAWS. THE FOLLOWING BASE PROSPECTUS MAY NOT BE FORWARDED OR DISTRIBUTED TO ANY OTHER PERSONANDMAYNOTBEREPRODUCEDINANYMANNERWHATSOEVER,ANDINPARTICULAR,MAY NOT BE FORWARDED TO ANY U.S. PERSON OR TO ANY U.S. ADDRESS. ANY FORWARDING, DISTRIBUTION OR REPRODUCTION OF THIS DOCUMENT IN WHOLE OR IN PART IS UNAUTHORISED. FAILURETOCOMPLYWITHTHISDIRECTIVEMAYRESULT IN AVIOLATIONOFTHESECURITIESACT ORTHEAPPLICABLELAWSOFOTHERJURISDICTIONS. This Base Prospectus has been delivered to you on the basis that you are a person into whose possession this Base Prospectus may be lawfully delivered in accordance with the laws of the jurisdiction in which you are located. By accessingthisBaseProspectus,youshallbedeemedtohaveconfirmedandrepresentedtousthat(a)youhaveunderstood andagreetothetermssetoutherein,(b)youconsenttodeliveryofthisBaseProspectusbyelectronictransmissionand (c)youarenotaU.S.person(withinthemeaningofRegulationSundertheSecuritiesAct)oractingfortheaccountor benefit of a U.S. person and the electronic mail address that you have given to us and to which this e-mail has been deliveredisnotlocatedintheUnitedStates,itsterritoriesandpossessions(includingPuertoRico,theU.S.VirginIslands, Guam,AmericanSamoa,WakeIslandandtheNorthernMarianaIslands)ortheDistrictofColumbia. ThisBaseProspectushasbeensentto youinanelectronic form.Youareremindedthat documentstransmitted viathis medium may be altered or changed during the process of electronic transmission and consequently none of Nomura Internationalplc,Euro-FinanceADorBalkanAdvisoryCompanyIPEAD(the“Dealers”)noranypersonwhocontrols any of them nor any director, officer, employee nor agent of any of them or affiliate of any such person accepts any liability or responsibility whatsoever in respect of any difference between this Base Prospectus distributed to you in electronicformatandthehardcopyversionavailabletoyouonrequestfromtheDealers. EuroHold BulgariaAD (incorporatedwithlimitedliabilityinBulgaria) EUR200,000,000 EuroMediumTermNote Programme unconditionallyand irrevocablyguaranteed by Euroins InsuranceGroup AD (incorporatedwithlimitedliabilityinBulgaria) UnderthisEUR200,000,000EuroMediumTermNoteProgramme(the“Programme”),EuroHoldBulgariaAD(the“Issuer”)mayfromtimetotimeissuenotes (“Notes”)intranches(each,a“Tranche”)denominatedinanycurrencyandonsuchothertermsasmaybeagreedbetweentheIssuerandtherelevantDealer(asdefined below)inaccordancewiththetermssetoutinthisbaseprospectus(the“BaseProspectus”)andspecifiedinafinaltermsdocument(the“FinalTerms”),(or,inthecase of“ExemptNotes”(asdefinedbelow),thepricingsupplement(asdefinedbelow)),whichshouldbereadtogetherforthepurposeofanyparticularTrancheofNotes. ThepaymentofallamountsdueinrespectoftheNoteswillbeunconditionallyandirrevocablyguaranteedbyEuroinsInsuranceGroupAD(the“Guarantor”)pursuant toaguarantee(the“Guarantee”)dated15November2016andexecutedbytheGuarantor. Notesmaybeissuedinbearerorregisteredform(respectively“BearerNotes”and“RegisteredNotes”). ThemaximumaggregatenominalamountofallNotesfrom timetotimeoutstandingundertheProgrammewillnotexceed EUR200,000,000(oritsequivalentinothercurrenciescalculatedasprovidedinthe“Programme Agreement”describedherein),subjecttoincreaseinaccordancewiththetermsoftheProgrammeAgreement(asdefinedbelow). NotesmaybeissuedonacontinuingbasistooneormoreoftheDealersspecifiedunder“OverviewoftheProgramme”andanyadditionalDealerappointedunderthe ProgrammefromtimetotimebytheIssuer(eacha“Dealer”andtogetherthe“Dealers”),withanysuchappointmentbeingforaspecificissueoronanongoingbasis. ReferencesinthisBaseProspectustotherelevantDealershall,inthecaseofanissueofNotesbeing(orintendedtobe)subscribedbymorethanoneDealer,betoall DealersagreeingtosubscribesuchNotes. AninvestmentinNotesissuedundertheProgrammeinvolvescertainrisks. Foradiscussionoftheseriskssee“RiskFactors”onpages1to15. ApplicationhasbeenmadetotheCentralBankofIreland,ascompetentauthorityforthepurposeofDirective2003/71/EC,asamended(whichincludestheamendments madebyDirective2010/73/EU,(the“ProspectusDirective”)toapprovethisdocumentasabaseprospectusinaccordancewiththerequirementsimposedunderEuropean Union(“EU”)andIrishlawpursuanttotheProspectusDirectiveforthepurposeofgivinginformationwithregardtotheissueofNotesundertheProgrammedescribed inthisBaseProspectusduringtheperiodof12monthsafterthedatehereof. SuchapprovalrelatesonlytoNoteswhicharetobeadmittedtotradingonaregulated marketforthepurposesofDirective2004/39/ECand/orwhicharetobeofferedtothepublicinanyMemberStateoftheEuropeanEconomicArea. ApplicationhasalsobeenmadetotheIrishStockExchangeforNotesissuedundertheProgrammeduringtheperiodof12monthsafterthedatehereoftobeadmittedto theofficiallist(the“OfficialList”)andtotradingontheregulatedmarketoftheIrishStockExchange(the“MainSecuritiesMarket”). ReferencesinthisBaseProspectustoNotesbeinglisted(andallrelatedreferences)shallmeanthatsuchNoteshavebeenadmittedtotheOfficialListandtotradingon theMainSecuritiesMarket.TheMainSecuritiesMarketisaregulatedmarketforthepurposesoftheMarketsinFinancialInstrumentsDirective(Directive2004/39/EC) (the“MarketsinFinancialInstrumentsDirective”or“MiFID”). TherequirementtopublishaprospectusundertheProspectusDirectiveonlyappliestoNoteswhich aretobeadmittedtotradingonaregulatedmarketintheEuropeanEconomicAreaand/orofferedtothepublicintheEuropeanEconomicAreaotherthanincircumstances whereanexemptionisavailableunderArticle3.2oftheProspectusDirective.ReferencesinthisBaseProspectustoExemptNotesaretoNoteswhichareneithertobe admittedtotradingonaregulatedmarketforthepurposesofMiFIDintheEuropeanEconomicArea,norofferedintheEuropeanEconomicAreaincircumstanceswhere aprospectusisrequiredtobepublishedundertheProspectusDirective.TheCentralBankofIrelandhasneitherapprovednorreviewedinformationcontainedinthis BaseProspectusinconnectionwithExemptNotes. NoticeoftheaggregatenominalamountofNotes,interest(ifany)payableinrespectofNotes,theissuepriceofNotesandanyothertermsandconditionsnotcontained hereinwhichareapplicabletoeachTrancheofNotes(otherthaninthecaseofExemptNotes,asdefinedbelow)willbesetoutintheFinalTermsrelevanttothatTranche which,withrespecttoNotestobelistedontheIrishStockExchangewillbefiledwiththeCentralBankofIreland. CopiesofFinalTermsinrelationtoNotestobe listedontheIrishStockExchangewillalsobepublishedonthewebsiteoftheIrishStockExchange.InthecaseofExemptNotes,noticeoftheaggregatenominalamount ofNotes,interest(ifany)payableinrespectoftheNotesandcertainotherinformationwhichisapplicabletotherelevantTrancheofExemptNoteswillbesetoutina pricingsupplementdocument(the“PricingSupplement”). CopiesofPricingSupplementsinrelationtoExemptNoteswillonlybeobtainablebyaholderofsuchNotes andsuchholdermustproduceevidencesatisfactorytotheIssueror,asthecasemaybe,therelevantPayingAgentastoitsholdingofsuchNotesandastoitsidentity. TheProgrammeprovidesthatNotesmaybelistedoradmittedtotrading,asthecasemaybe,onsuchotherorfurtherstockexchangesormarketsasmaybedetermined bytheIssuerandtheGuarantorandnotifiedtotherelevantDealer. TheIssuermayalsoissueunlistedNotesorNotesnotadmittedtotradingonanymarket. TheNotesandtheGuaranteehavenotbeenandwillnotberegisteredundertheU.S.SecuritiesActof1933,asamended(the“SecuritiesAct”)orunderthesecurities lawsofanystateorotherjurisdictionoftheUnitedStatesandmaynotbeofferedorsold,directlyorindirectly,inorintotheUnitedStatesorto,orfortheaccountorthe benefitof,U.S.persons(asdefinedinRegulationSundertheSecuritiesAct(“U.S.persons”))exceptpursuanttoanexemptionfromtheregistrationrequirementsofthe SecuritiesActandotherwiseinaccordancewithallapplicablesecuritieslawsofanystateorotherjurisdictionoftheUnitedStates. See“FormoftheNotes”fora descriptionofthemannerinwhichNoteswillbeissued. RegisteredNotesaresubjecttocertainrestrictionsontransfer. See“SubscriptionandSaleandTransferand SellingRestrictions”. TheIssuerandtheGuarantormayagreewithanyDealerthatNotesmaybeissuedinaformnotcontemplatedbytheTermsandConditionsoftheNotesherein,inwhich eventasupplementtotheBaseProspectus,inthecaseoflistedNotesonly,ifappropriate,willbemadeavailablewhichwilldescribetheeffectoftheagreementreached inrelationtosuchNotes. TheProgrammewillnotberated.TheratingofcertainSeriesofNotestobeissuedundertheProgrammemaybespecifiedintheapplicableFinalTermsor,inthecase ofExemptNotes,theapplicablePricingSupplement. WhetherornoteachcreditratingappliedforinrelationtorelevantSeriesofNoteswillbeissuedbyacreditrating agency established in the European Union and registered under Regulation (EC) № 1060/2009 (as amended) (the “CRARegulation”)willbedisclosedintheFinal Terms. Pleasealsoreferto“RiskFactors—Riskrelatedtomarketgenerally—RatingsoftheNotes”. Aratingisnotarecommendationtobuy,sellorholdsecuritiesandmaybesubjecttosuspension,revisionorwithdrawalatanytimebytheassigningratingagent. Arranger Nomura Dealers Nomura Euro-FinanceAD BalkanAdvisoryCompanyIPEAD ThedateofthisBaseProspectusis15November2016. ThisBaseProspectuscomprisesabaseprospectusinrespectofallNotes(otherthanExemptNotes)forthepurposesof Article5.4oftheProspectusDirective. ThisBaseProspectusshouldbereadandconstruedtogetherwithanysupplements hereto and, inrelation to any Tranche ofNotes, should be read and construed withthe relevant FinalTermsor Pricing Supplement,asapplicable. The Issuer and the Guarantor (the “Responsible Persons”) accept responsibility for the information contained in this BaseProspectusandeachFinalTermsorPricingSupplement,asapplicable. TothebestoftheknowledgeoftheIssuer andtheGuarantor(eachhavingtakenallreasonablecaretoensurethatsuchisthecase)theinformationcontainedinthis BaseProspectusisinaccordancewiththefactsanddoesnotomitanythinglikelytoaffecttheimportofsuchinformation. SubjectasprovidedintheapplicableFinalTerms,theonlypersonsauthorisedtousethisBaseProspectusinconnection withanofferofNotesarethepersonsnamedintheapplicableFinalTermsastherelevantDealerortheManagers,asthe casemaybe. CopiesofFinalTermswillbeavailablefromtheregisteredofficeoftheIssuerandthespecifiedofficesetoutontheback coverofthisBaseProspectusforeachofthePayingAgents. Certaininformationundertheheading“Book-entryClearanceSystems”hasbeenextractedfrominformationprovidedby theclearingsystemsreferredtothereinandfrom.Inaddition,certainmarketshareinformationhasbeenextractedfrom information published or compiled by the Bulgarian Financial Supervision Commission (the “FSC”), the Romanian FinancialSupervisoryAuthority(the“ASF”),theInsuranceSupervisionAgencyoftheRepublicofMacedonia,theState Commission for Regulation of Financial Services Markets of Ukraine and the Association of Car Manufacturers and AuthorisedRepresentativesforBulgaria(“ACM”). EachoftheIssuerandtheGuarantorconfirmsthatsuchinformation hasbeenaccuratelyreproducedandthat,sofarasitisawareandisabletoascertainfrominformationpublishedbythe relevantclearingsystems,theFSC,theASF,theInsuranceSupervisionAgencyoftheRepublicofMacedonia,theState Commissionfor RegulationofFinancialServicesMarketsofUkraineandthe ACM, no factshavebeenomitted which wouldrenderthereproducedinformationinaccurateormisleading.InrespectofstatisticscompiledbytheACM,statistics publishedbyotherentitiesmaydifferfromthosepublishedbyACMasACM’sfiguresrelyonfiguresprovidedtoitby individualcompaniesandcertaincompaniesonlyprovideinformationtoACMforoneorcertainbrandsofcarstheysell. Accordingly,investorsshouldhavecautionwhenreviewingandrelyingonfiguresexpressedinthisBaseProspectusto havebeenpublishedbyACM. TheDealershavenotindependentlyverifiedtheinformationcontainedherein. Accordingly,norepresentation,warranty orundertaking,expressorimplied,ismadeandnoresponsibilityorliabilityisacceptedbytheDealersastotheaccuracy orcompletenessoftheinformationcontainedorincorporatedinthisBaseProspectusoranyotherinformationprovided by the Issuer or the Guarantor in connection with the Programme. No Dealer accepts any liability in relation to the information contained or incorporated by reference in this Base Prospectus or any other information provided by the IssuerortheGuarantorinconnectionwiththeProgramme. NopersonisorhasbeenauthorisedbytheIssuerortheGuarantortogiveanyinformationortomakeanyrepresentation not contained in or not consistent with this Base Prospectus or any other information supplied in connection with the ProgrammeortheNotesand,ifgivenormade,suchinformationorrepresentationmustnotberelieduponashavingbeen authorisedbytheIssuer,theGuarantororanyoftheDealers. Neither this Base Prospectus nor anyother information supplied in connection with the Programme or anyNotes (i) is intended toprovide the basisofanycreditor other evaluationor(ii) should be considered asarecommendationbythe Issuer,theGuarantororanyoftheDealersthatanyrecipientofthisBaseProspectusoranyotherinformationsuppliedin connectionwiththeProgrammeoranyNotesshouldpurchaseanyNotes. Eachinvestorcontemplatingpurchasingany NotesshouldmakeitsownindependentinvestigationofthefinancialconditionandaffairsoftheIssuer,consultitsown legalandotheradvisersforanysuchadvicerelevanttoit,andmakeitsownappraisalofthecreditworthinessoftheIssuer, the Guarantor and its direct and indirect subsidiaries (the “Group”). Neither this Base Prospectus nor any other informationsuppliedinconnectionwiththeProgrammeortheissueofanyNotesconstitutesanofferorinvitationbyor onbehalfoftheIssuerortheGuarantororanyoftheDealerstoanypersontosubscribeforortopurchaseanyNotes. Neither the delivery of this Base Prospectus nor the offering, sale or delivery of any Notes shall in any circumstances implythat the informationcontained hereinconcerningthe Issuer, the Guarantor and the Group, the Programme or the Notesiscorrectatanytimesubsequenttothedatehereoforthatanyotherinformationsuppliedinconnectionwiththe Programmeiscorrectasofanytimesubsequenttothedateindicatedinthedocumentcontainingthesame. TheDealers expresslydonotundertaketoreviewthefinancialconditionoraffairsoftheIssuerortheGuarantorduringthelifeofthe ProgrammeortoadviseanyholderofNotesofanyinformationcomingtotheirattention. i ThisBaseProspectusdoesnotconstituteanoffertosellorthesolicitationofanoffertobuyanyNotesinanyjurisdiction toanypersontowhomitisunlawfultomaketheofferorsolicitationinsuchjurisdiction. ThedistributionofthisBase Prospectus and the offer or sale of Notes may be restricted by law in certain jurisdictions. None of the Issuer, the GuarantornoranyoftheDealersrepresentthatthisBaseProspectusmaybelawfullydistributed,orthatanyNotesmay be lawfully offered, in compliance with any applicable registration or other requirements in any such jurisdiction, or pursuant to an exemption available thereunder, or assume any responsibility for facilitating any such distribution or offering. In particular, unless specifically indicated to the contrary in the applicable Final Terms, no action has been takenbytheIssuer,theGuarantorortheDealerswhichisintendedtopermitapublicofferingofanyNotesordistribution of this Base Prospectus in any jurisdiction where action for that purpose is required. Accordingly, no Notes may be offeredorsold,directlyorindirectly,and neitherthisBaseProspectusnoranyadvertisementorotherofferingmaterial maybe distributed or published inanyjurisdiction, except under circumstancesthat will resultincompliance withany applicablelawsandregulations. PersonsintowhosepossessionthisBaseProspectusoranyNotesmaycomemustinform themselvesabout,andobserve,anysuchrestrictionsonthedistributionofthisBaseProspectusandtheofferingandsale ofNotes. Inparticular,therearerestrictionsonthedistributionofthisBaseProspectusandtheofferandsaleofNotesin the United States and the European Economic Area (including the United Kingdom and Bulgaria). See “Subscription andSaleandTransferandSellingRestrictions”. This Base Prospectus has been prepared on the basis that any offer of Notes in any Member State of the European Economic Area which has implemented the Prospectus Directive (each, a “Relevant Member State”), will be made pursuant to an exemption under the Prospectus Directive, as implemented in that Relevant Member State, from the requirementtopublishaprospectusforoffersofNotes. Accordinglyanypersonmakingorintendingtomakeanofferin that Relevant Member State of Notes which are the subject of an offering contemplated in this Base Prospectus as completed bythe applicable FinalTerms maydo so onlyin circumstancesin which no obligationarises for the Issuer, the Guarantor or any Dealer to publish a prospectus pursuant to Article 3 of the Prospectus Directive or supplement a prospectuspursuanttoArticle16oftheProspectusDirective,ineachcase,inrelationtosuchoffer. NoneoftheIssuer, the Guarantor nor any Dealer has authorised, nor does any such person authorise, the making of any offer of Notes in circumstances in which an obligation arises for the Issuer, the Guarantor or any Dealer to publish or supplement a prospectusforsuchoffer. Inmakinganinvestmentdecision,investorsmustrelyontheirownexaminationoftheIssuerandtheGuarantorandthe termsofthe Notesbeingoffered, includingthe meritsand risksinvolved. The Notesand the Guarantee have not been approved or disapproved bythe U.S. Securitiesand Exchange Commissionor anystate securitiescommissionor other regulatoryauthorityintheUnitedStates,norhavetheforegoingauthoritiesreviewed,passeduponorendorsedthemerits ofanyofferingandsaleofNotesortheaccuracyoradequacyofthisBaseProspectus. Anyrepresentationtothecontrary isunlawful. None of the Dealers, the Issuer or the Guarantor makes any representation to any investor in the Notes regarding the legalityofitsinvestmentunderanyapplicablelaws. AnyinvestorintheNotesshouldbeabletobeartheeconomicrisk ofaninvestmentintheNotesforanindefiniteperiodoftime. ii PRESENTATIONOFFINANCIALANDOTHERINFORMATION PresentationofFinancialInformation Unlessotherwiseindicated,thefinancialinformationinthisBaseProspectusrelatingtotheIssuerhasbeenderivedfrom (i)theauditedconsolidatedfinancialstatementsoftheIssuerasatandfortheyearended31December2014(the“Issuer’s 2014FinancialStatements”),(ii)theauditedconsolidatedfinancialstatementsoftheIssuerasatandfortheyearended 31December2015(the“Issuer’s2015FinancialStatements”)and(iii)theunauditedreviewedconsolidatedfinancial statementsoftheIssuerasat andforthe sixmonthsended30June2016,whichincludescomparative figuresasatand for the six months ended 30 June 2015 (the “Issuer’s Interim Financial Statements”) (collectively, the “Issuer’s FinancialStatements”). TheIssuer’sfinancialyearendson31DecemberandreferencesinthisBaseProspectustoanyspecificyeararetothe12- monthperiodendedon31Decemberofsuchyear. TheIssuer’sFinancialStatementshavebeenpreparedinaccordance withInternationalFinancialReportingStandards(“IFRS”)issuedbytheInternationalAccountingStandardsBoard(the “IASB”). Unlessotherwiseindicated,thefinancialinformationinthisBaseProspectusrelatingtotheGuarantorhasbeenderived from(i) the audited consolidated financialstatementsofthe Guarantor asatand for the year ended 31 December 2014 (the“Guarantor’s2014FinancialStatements”),(ii)theauditedconsolidatedfinancialstatementsoftheGuarantoras at and for the year ended 31 December 2015 (the “Guarantor’s 2015 Financial Statements”) and (iii) the unaudited reviewed consolidated financial statements of the Guarantor as at and for the six months ended 30 June 2016, which includes comparative figures as at and for the six months ended 30 June 2015 (the “Guarantor’s Interim Financial Statements”) (collectively, the “Guarantor’s Financial Statements”, and together with the Issuer’s Financial Statements,the“FinancialStatements”). The Guarantor’sfinancial year endson31 December and referencesinthisBase Prospectusto anyspecific year are to the12-monthperiodendedon31Decemberofsuchyear. TheGuarantor’sFinancialStatementshavebeenpreparedin accordancewithIFRSissuedbytheIASB. The2014comparativeinformationincludedintheIssuer’s2015FinancialStatementshasbeenrestated(see“Operating and Financial Review——Restatements and Audit Reports”). The Issuer’s management (“Management”) believes that thisrestatementhasnomaterialimpactonthefinancialcondition,resultsofoperationsorequityoftheGroup.Investors should be aware that the financial data for the Group set out in this Base Prospectus as at and for the year ended 31 December2014istakenfromtheIssuer’s2015FinancialStatementsand,accordingly,comparativedatadiffersincertain respectsfromthecorrespondingdatapreviouslypublished. See“OperatingandFinancialReview—RestatementsandAuditReports”foradescriptionoftheauditandreviewreports thataccompanytheFinancialStatements. CertainDefinedTermsandConventions CapitalisedtermswhichareusedbutnotdefinedinanyparticularsectionofthisBaseProspectuswillhavethemeaning attributedtheretoin“TermsandConditionsoftheNotes”oranyothersectionofthisBaseProspectus. • Certain figures and percentages included in this Base Prospectus have been subject to rounding adjustments; accordinglyfiguresshowninthesamecategorypresentedindifferenttablesmayvaryslightlyandfiguresshown astotalsincertaintablesmaynotbeanarithmeticaggregationofthefigureswhichprecedethem. • Notes maynot be a suitable investment for allinvestors. Eachpotentialinvestor inthe Notes mustdetermine thesuitabilityofthatinvestmentinlightofitsowncircumstances. Inparticular,eachpotentialinvestorshould: havesufficientknowledgeandexperiencetomakeameaningfulevaluationoftheNotes,themeritsandrisksof investingintheNotesandtheinformationcontainedorincorporatedbyreferenceinthisBaseProspectusorany applicablesupplement; • haveaccessto,andknowledgeof,appropriateanalyticaltoolstoevaluate,inthecontextofitsparticularfinancial situation,aninvestmentintheNotesandtheimpacttheNoteswillhaveonitsoverallinvestmentportfolio; • havesufficientfinancialresourcesandliquiditytobearalloftherisksofaninvestmentintheNotes,including Noteswithprincipalorinterestpayableinoneormorecurrencies,orwherethecurrencyforprincipalorinterest paymentsisdifferentfromthepotentialinvestor’scurrency; iii • understand thoroughly the terms of the Notes and be familiar with the behaviour of any relevant indices and financialmarkets;and • beabletoevaluate(eitheraloneorwiththehelpofafinancialadviser)possiblescenariosforeconomic,interest rateandotherfactorsthatmayaffectitsinvestmentanditsabilitytobeartheapplicablerisks. SomeNotesarecomplexfinancialinstruments. Sophisticatedinstitutionalinvestorsgenerallydonotpurchasecomplex financialinstrumentsasstand-aloneinvestments. Theypurchasecomplexfinancialinstrumentsasawaytoreducerisk orenhanceyieldwithanunderstood,measured,appropriateadditionofrisktotheiroverallportfolios. Apotentialinvestor should not invest in Notes which are complex financial instruments unless it has the expertise (either alone or with a financialadviser)toevaluatehowtheNoteswillperformunderchangingconditions,theresultingeffectsonthevalueof theNotesandtheimpactthisinvestmentwillhaveonthepotentialinvestor’soverallinvestmentportfolio. Legalinvestmentconsiderationsmayrestrictcertaininvestments.Theinvestmentactivitiesofcertaininvestorsaresubject to legalinvestment lawsand regulations, or reviewor regulationbycertainauthorities. Eachpotentialinvestor should consultitslegaladviserstodeterminewhetherandtowhatextent(i)Notesarelegalinvestmentsforit,(ii)Notescanbe usedascollateralforvarioustypesofborrowingand(iii)otherrestrictionsapplytoitspurchaseorpledgeofanyNotes. Financial institutions should consult their legal advisors or the appropriate regulators to determine the appropriate treatmentofNotesunderanyapplicablerisk-basedcapitalorsimilarrules. Inthisdocument,allreferencestoU.S.Dollars,U.S.$and$aretoUnitedStatesdollars;allreferencestoEuro,EURand €aretothecurrencyintroducedatthestartofthethirdstageofEuropeaneconomicandmonetaryunionpursuanttothe Treaty on the functioning of the European Union; all references to BGN, Lev and лв are to Bulgarian Lev; and all referencestoRONandLeiaretoRomanianLeu. Referencestoabillionaretoathousandmillion. iv PresentationofAlternativePerformanceMeasures InthisBaseProspectus,theGroupusesthefollowingmetricsintheanalysisofitsbusinessandfinancialposition,which theIssuerconsiderstoconstituteAlternativePerformanceMeasures(“APMs”),asdefinedintheEuropeanSecuritiesand MarketAuthorityGuidelinesonAlternativePerformanceMeasuresdated5October2015(the“ESMAGuidelines”). SetoutbelowisasummaryoftheAPMmetricsused,thedefinition,basesofcalculationandreconciliationofsuch metricsandtherationalefortheinclusionofsuchmetrics. Definition,methodofcalculationandreconciliationto Metric financialstatementlineitem Rationale Revenuegrowthrate Calculatedasthedifferencebetweenthecurrentandprevious Performancemeasure periodrevenue,dividedbypreviousperiodrevenue. EBIT Calculatedasrevenueminusexpenses,excludingtaxand Performancemeasure interest. EBITDA(lasttwelvemonths) Calculatedasrevenueminusexpenses,excludingtax,interest, Performancemeasure depreciationandamortisation. Total Debt (including current Calculatedasthesumofcurrentandnon-currentliabilitiesto Performancemeasure portion) bankingandnon-bankingfinancialinstitutions,includingbond obligationsandothernon-currentliabilities. LongTermDebt Calculatedasthesumofnon-currentliabilitiestobankingand Performancemeasure non-bankingfinancialinstitutions,includingnon-current obligationsonissuedbondsandothernon-currentliabilities. TotalDebt(excludingleasing) Calculatedastotaldebtminusallfinancialindebtednessofthe Performancemeasure Group’sleasingbusiness(includingleasingliabilitiestobanking andnon-bankingfinancialinstitutionsandobligationsonissued bonds). Debttoequityratio Calculatedastotaldebtdividedbythesumoftotalequityand Performancemeasure subordinateddebt. TheaboveAPMshavebeenincludedinthisBaseProspectustofacilitateabetterunderstandingoftheGroup’shistoric trendsofoperationandfinancialcondition. TheGroupusesAPMsassupplementaryinformationtoitsIFRSoperating results. See the FinancialStatementsincorporated byreference into thisBase Prospectus, which have beenprepared in accordance with IFRS. The APMs are not defined by, or presented in accordance with, IFRS. The APMs are not measurements of the Group’s operating performance under IFRS and should not be considered as alternatives to any measuresofperformanceunderIFRS.Inaddition,othercompanies,includingthoseintheGroup’sindustry,maycalculate similarlytitledAPMsdifferentlyfromtheGroup.BecausecompaniesdonotcalculatetheseAPMsinthesamemanner, theGroup’spresentationofsuchAPMsmaynotbecomparabletoothersimilarlytitledAPMsusedbyothercompanies. EBIT and EBITDA are line items included in the Issuer’s consolidated statement of profit or loss. See the Issuer’s FinancialStatementsincorporatedbyreferenceintothisBaseProspectus. v CAUTIONARYSTATEMENTREGARDINGFORWARDLOOKINGSTATEMENTS SomestatementsinthisBaseProspectusoranyrelatedsupplement,FinalTermsorPricingSupplementmaybedeemed to be forward looking statements. Forward looking statements include statements concerning the Issuer’s and/or the Guarantor’splans,objectives,goals,strategies,futureoperationsandperformanceandtheassumptionsunderlyingthese forward looking statements. When used in this Base Prospectus, the words “anticipates”, “estimates”, “expects”, “believes”, “intends”, “plans”, “aims”, “seeks”, “may”, “will”, “should” and anysimilar expressions generallyidentify forward looking statements. These forward looking statements are contained in the sections entitled “Risk Factors”, “Business” and “Operating and Financial Review” and other sections of this Base Prospectus. The Issuer and the Guarantor have basedthese forwardlookingstatementsonthecurrentviewoftheir management withrespectto future eventsandfinancialperformance. AlthougheachoftheIssuerandtheGuarantorbelievesthattheexpectations,estimates andprojectionsreflectedinitsforwardlookingstatementsarereasonableasofthedateofthisBaseProspectus,ifoneor moreoftherisksoruncertaintiesmaterialise,includingthoseidentifiedbeloworwhichtheIssuerand/ortheGuarantor hasotherwiseidentifiedinthisBaseProspectus,orifanyoftheIssuer’sand/ortheGuarantor’sunderlyingassumptions provetobeincompleteorinaccurate,theIssuer’sand/ortheGuarantor’sactualresultsofoperationmayvaryfromthose expected,estimatedorpredicted. Therisksanduncertaintiesreferredtoaboveinclude: • theGroup’sabilitytoachieveandmanagethegrowthofitsbusiness; • theGroup’sabilitytorealiseitsstrategicobjectives; • theGroup’sabilitytocomplete,integrateandmanageacquisitions; • the Group’s ability to obtain external financing or maintain sufficient capital to fund its existing and future investmentsandprojects; • the performance ofthe marketsinBulgaria and countries withinthe Central and EasternEuropean/South-East European(CEE/SEE)region(andthewiderregioninwhichtheGroupoperates); • changestotheregulatoryframeworkinthebusinessesinwhichtheGroupoperates;and • changesinpolitical, social, legal or economic conditionsin the marketsin whichthe Group and itscustomers operate. Any forward looking statements contained in this Base Prospectus speak only as at the date of this Base Prospectus. Without prejudice to any requirements under applicable laws and regulations, each of the Issuer and the Guarantor expressly disclaims any obligation or undertaking to disseminate after the date of this Base Prospectus any updates or revisionstoanyforwardlookingstatementscontainedhereintoreflectanychangeinexpectationsthereoforanychange inevents,conditionsorcircumstancesonwhichanysuchforwardlookingstatementisbased. vi SUPPLEMENTSTOTHISBASEPROSPECTUS TheIssuerandtheGuarantorhaveundertaken,inconnectionwiththelistingofNotes,thatintheeventofachangeinthe conditionoftheGroup,whichismaterialinthecontextoftheProgrammeortheissueofNotes,andifthereisasignificant newfactor,materialmistakeorinaccuracyrelatingtotheinformationcontainedinthisBaseProspectus,whichiscapable ofaffectingtheassessmentofanyNotes,theinclusionofwhichwouldberequiredbyinvestorsforthepurposeofmaking aninformedassessmentoftheassetsandliabilities,financialposition,profitandlossesandprospectsoftheGroup,and therightsattachingtotherelevantNotes,theIssuerandtheGuarantorwill,ifrequiredtodosopursuanttoArticle16of theProspectusDirective,prepareorprocurethepreparationofasupplementtothisBaseProspectusor,asthecasemay be,publishanewBaseProspectus,foruseinconnectionwiththatoranysubsequentissuebytheIssueroflistedNotes. vii TABLEOFCONTENTS Page PRESENTATIONOFFINANCIALANDOTHERINFORMATION...........................................................iii CAUTIONARYSTATEMENTREGARDINGFORWARDLOOKINGSTATEMENTS............................vi SUPPLEMENTSTOTHISBASEPROSPECTUS........................................................................................vii RISKFACTORS................................................................................................................................................1 DOCUMENTSINCORPORATEDBYREFERENCE...................................................................................16 OVERVIEWOFTHEPROGRAMME...........................................................................................................19 FORMOFTHENOTES..................................................................................................................................25 APPLICABLEFINALTERMS.......................................................................................................................28 APPLICABLEPRICINGSUPPLEMENT......................................................................................................37 TERMSANDCONDITIONSOFTHENOTES.............................................................................................46 USEOFPROCEEDS.......................................................................................................................................90 SELECTEDFINANCIALINFORMATIONANDOTHERDATA...............................................................91 OPERATINGANDFINANCIALREVIEW...................................................................................................94 BUSINESS.....................................................................................................................................................128 MANAGEMENTANDEMPLOYEES.........................................................................................................158 PRINCIPALSHAREHOLDERSANDRELATEDPARTYTRANSACTIONS.........................................164 BOOK-ENTRYCLEARANCESYSTEMS..................................................................................................165 TAXATION...................................................................................................................................................166 SUBSCRIPTIONANDSALEANDTRANSFERANDSELLINGRESTRICTIONS................................170 GENERALINFORMATION.........................................................................................................................175 viii

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An investment in Notes issued under the Programme involves certain risks. For a discussion of these risks see “Risk Factors” on pages 1 to 15. Whether or not each credit rating applied for in relation to relevant Series of .. Set out below is a summary of the APM metrics used, the definition,
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