Norlha: The Beginnings of an Extraordinary Enterprise PDF
Preview Norlha: The Beginnings of an Extraordinary Enterprise
NORLHA THE BEGINNINGS OF AN EXTRAORDINARY ENTERPRISE BY KIM YESHI 1 Dechen and Drukmo Kyi walking in the Autumn pasture, frolicking yaks in the foreground Next page; the Ritoma pasture in late summer Norlha The Beginnings of an Extraordinary Enterprise By Kim Yeshi 3 Photographs by Dechen Yeshi and Kim Yeshi And Michael Crouser, Philippe Le Berre, Marcella Echavarria, Valerie Jentey, Noryang Yeshi, Yidam Kyap and Genam Yeshi 4 Norlha The Beginnings of an Extraordinary Enterprise By Kim Yeshi Edited by Matthew Kapsner 5 TO MY PARENTS © Norlha 2015 All Rights reserved. This work was supported by the Fetzer Institute. 6 AKNOWLEDGEMENTS I wish to thank all the friends who have contributed to Norlha’s existence and success. First and foremost, the Lemelson Foundation of Portland, Oregon, particularly Mrs. Dorothy Lemelson whose unwavering support of Norlha has given us not only hope and courage, but the means to succeed. To my friend Cecile Bigeon, whose determination made Norlha’s name in France. In China, to Mr. Han Tienchen, for sharing our vision and trusting our goals, and Sherry Liu for her continuous support.. I would also like to thank my family, especially my husband, Kalsang Yeshi, for believing that we could make a difference, and most of all, to Dechen, for never straying from the path I was leading her down, however ludicrous it may have seemed. Finally, to all those unnamed friends who have helped us along the way and who believe in the good motivation and altruism that are the driving force of our success. 7 7 Aknowledgements 11 Introduction 13 Preface Norlha Part I Before Norlha The Beginnings of an Extraordinary Enterprise 19 Where I Come From By Kim Yeshi 21 Our First Project Monks and Dolls 29 Our Second Project Contents Artists and Craftsmen 33 Our Family Part II Building the Base 37 Laying the Foundation 41 Exploring the Luxury Market 42 Dechen and Genam in Amdo 50 My First Visit 55 Setting Things Up 57 Training Nomads in Siem Reap, Nepal Interlude 61 Norlha’s Place in the Larger System 63 Building Norlha 72 Norlha’s Role in the Context of Altruism 75 Our Partners 8 Part III Around Norlha Part VI People Place and Background 223 Norlha in Context 78 Ritoma 225 The Norlha Team 83 Tso 231 Norlha Families 85 Labrang Dunko and Drukmo Kyi 93 Culture 237 Tenzin Gyamtso and Acha Pagde 95 The Monastic Community 241 Jigshe Tso 98 The Lay Community 243 Dugya Bum and Lhamo Tso 101 The Horse 247 Serwo Kyap and Lumotso 105 Laptse 249 The Norlha Family 109 Nomadic Life The Annual Picnic The Ecosystem, 253 Ritoma, Eleven Years Later Nomadic Life in the Context of Change Part VII The Future Part IV Making 260 Snowball Effect, Replication 121 The Challenges of Sustainability 261 Conclusion 125 The Yak 129 The Raw Material 135 Spinning and Weaving 141 Felting Part V Creating 148 First Creations, First experiences 155 Developing the Products, Design 169 The Norlha Brand Statement 181 A Tibetan Brand 189 Colors and Textures from the Environment 216 The Media, Awards and Recognition 9 10
The list of books you might like
