News Media and EU-China Relations

247 Pages·2011·3.085 MB·English

by  Li Zhang

P M S  I
P C
Series editor: Philip Seib, University of Southern California (USA)
From democratization to terrorism, economic development to conflict
resolution, global political dynamics are affected by the increasing perva-
siveness and influence of communication media. This series examines the
participants and their tools, their strategies and their impact. It offers a
mix of comparative and tightly focused analyses that bridge the various
elements of communication and political science included in the field of
international studies. Particular emphasis is placed on topics related to
the rapidly changing communication environment that is being shaped
by new technologies and new political realities. This is the evolving world
of international political communication.
Editorial Board Members:
Hussein Amin, American University in Cairo (Egypt)
Robin Brown, University of Leeds (UK)
Eytan Gilboa, Bar-Ilan University (Israel)
Steven Livingston, George Washington University (USA)
Robin Mansell, London School of Economics and Political Science (UK)
Holli Semetko, Emory University (USA)
Ingrid Volkmer, University of Melbourne (Australia)
Books Appearing in this Series
Media and the Politics of Failure: Great Powers,
Communication Strategies, and Military Defeats
By Laura Roselle
The CNN Effect in Action: How the News Media Pushed the
West toward War in Kosovo
By Babak Bahador
Media Pressure on Foreign Policy: The Evolving Theoretical Framework
By Derek B. Miller
New Media and the New Middle East
Edited by Philip Seib
The African Press, Civic Cynicism, and Democracy
By Minabere Ibelema
Global Communication and Transnational Public Spheres
By Angela M. Crack
Latin America, Media, and Revolution: Communication in Modern
Mesoamerica
By Juanita Darling
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Japanese Public Opinion and the War on Terrorism
Edited by Robert D. Eldridge and Paul Midford
African Media and the Digital Public Sphere
Edited by Okoth Fred Mudhai, Wisdom J. Tettey, and Fackson Banda
Islam Dot Com: Contemporary Islamic Discourses in Cyberspace
By Mohammed el-Nawawy and Sahar Khamis
Explaining News: National Politics and Journalistic Cultures in
Global Context
By Cristina Archetti
News Media and EU-China Relations
By Li Zhang
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N M  EU-C
R
Li Zhang
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NEWS MEDIA AND EU-CHINA RELATIONS
Copyright © Li Zhang, 2011.
All rights reserved.
First published in 2011 by
PALGRAVE MACMILLAN®
in the United States—a division of St. Martin’s Press LLC,
175 Fifth Avenue, New York, NY 10010.
Where this book is distributed in the UK, Europe and the rest of the world,
this is by Palgrave Macmillan, a division of Macmillan Publishers Limited,
registered in England, company number 785998, of Houndmills,
Basingstoke, Hampshire RG21 6XS.
Palgrave Macmillan is the global academic imprint of the above companies
and has companies and representatives throughout the world.
Palgrave® and Macmillan® are registered trademarks in the United States,
the United Kingdom, Europe and other countries.
ISBN: 978–0–230–10502–7
Library of Congress Cataloging-in-Publication Data
Zhang, Li, 1977–
News media and EU-China relations / Li Zhang.
p. cm— (Palgrave Macmillan series in international political
communication)
Based on the author’s thesis (doctoral)—University of Leeds.
Includes bibliographical references and index.
ISBN 978–0–230–10502–7 (alk. paper)
1. European Union—Press coverage—China. 2. China—Press
coverage—European Union countries. 3. European Union—Relations—
China. 4. China—Relations—European Union countries. 5. Mass media—
Influence—China. 6. Mass media—Influence—European Union countries.
7. Mass media and international relations—China. 8. Mass media and
international relations—European Union countries. I. Title.
PN5367.E87Z43 2011
070.4(cid:1)493375104—dc22 2010040690
A catalogue record of the book is available from the British Library.
Design by Newgen Imaging Systems (P) Ltd., Chennai, India.
First edition: April 2011
10 9 8 7 6 5 4 3 2 1
Printed in the United States of America.
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For my parents
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C
List of Figures ix
List of Tables xi
Acknowledgments xiii
List of Abbreviations xv
1 Introduction 1
2 Soft Power, Country Image, and Media- Policy
Interrelations in International Politics 13
Part I Media Perception and Influencing Factors
3 The Changing Images of China: A Longitudinal
Representation in the European Transnational Media 37
4 The Changing Images of the EU: A Longitudinal
Representation in the People’s Daily 63
Part II News Media–Foreign Policy Interrelations
5 China’s National Interests, Foreign Policy, and
the Media Coverage of the EU 87
6 Media Influence: Media Coverage and
the EU’s China Policy- Making 111
7 Policy Indexing: Media Coverage and the
EU’s Human Rights Policy Regarding China 139
8 Discussions and Conclusions 165
Notes 179
Bibliography 213
Index 227
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1.1 Relationships between the News Media and
Governments in EU- China relations 8
3.1 Changing Volume of Chinese Coverage in
the European Transnational Media, 1989–2005 39
3.2 Changing Coverage of Chinese News Stories by
Subject in the European Transnational
Media, 1989–2005 48
4.1 Changing Volume of EEC/EU News Stories in
the Coverage of European News Stories in
the People’s Daily, 1989–2005 66
4.2 Changing Focus of EEC/EU Coverage in
the People’s Daily, 1989–2005 70
6.1 R elationship between the News Media and
the EU’s Policy- Making Toward China 124
6.2 Relationship Between Media Coverage and
the Making of 1995 EU Policy Toward China 129
6.3 Relationship between the Media Coverage and
the Making of EU Policy toward China Since 1998 134
7.1 Changing Volumes of Chinese Human Rights
Reference and Focus News Coverage in
the European Transnational Media, 1989–2005 145
7.2 Changing Proportion of Economic and
Trade News Coverage of China in the European
Transnational Media, 1989–2005 159
8.1 The Reality, Media, and Policy Relationship 166
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