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THENBW PSYCH I-CYBERNETICS · The Original Science of Self-Improvement and Success that Has Changed the Lives of 30 Million People MAXWELL MALTZ, M.D., F.1.C.S. FDlTED AND UPDATED BY DAN S. KFNNEDY AND ncs 'I HE PSYCHO-CYBERNE FOUNDAIION. INC. IIPI tice nbllfl& ress A member of Penguin Putnam Inc. 1 375 Hudson Street New York, New York 10014 I I www.penguinputnam.com Copyright © 2001 by Penguin Putnam Inc. Prentice Hal\® is a registered trademark of Pearson Education, Inc. Cover art: Original watercolor by Salvador Dali used by permission of The New Psycho-Cybernetics Foundation, Inc. Cover design by Nicola Evans Text design by Shelly Carlucci All rights reserved. This book, or parts thereof, may not be reproduced in any form without permission. Prentice Hall Press hardcover edition published 2001 Prentice Hall Press trade paperback edition: December 2002 The Library of Congress has catalogued the Prentice Hall Press hardcover edition as follows: Maltz, Maxwell, 1899-1975. The new psycho-cybernetics: the original science of self-improvement and success that has changed the lives of 30 million people / by Maxwell Maltz: edited and updated by Dan S. Kennedy and the Psycho-Cybernetics Foundation, Inc. p. cm. • Rev. ed. of : Psycho-cybernetics. Includes index. ISBN 0-7352-0275-3 1. Success-Psychological aspects. I. Kennedy, Dan S., 1954. II. Maltz, Maxwell, 1899-1975. Psycho-Cybernetics. III. Psycho-Cybernetic Foundation. Iv. Title. BF637.S8 M25 2001 158.I-dc21 2001036799 Printed in the United States of America 201918 17 16 15 14 13 "Psycho-Cybernetics changed my destiny. From a small farm house nearly· 2 miles from a major road in Chucketauck, Virginia, to a successful career as an author, consultant, lec turer to organizations like NASA, Disney, AT&T ... Dr. Maltz's suggestions gave me the confidence to bring out my talents and go for my dreams." -LEE MILTEER, author, Success Is An Inside Job "I was flunking out of college when I first read Psycho Cybernetics, and it literally turned my life around." -MARSHALL REDDICK, PH.D. The late DR. MAXWELL MALTZ received his doctorate in medicine from the College of Physicians and Surgeons of Columbia University. After post-graduate work in plastic surgery in Europe, Dr. Maltz headed several departments of reparative surgery in New York hospitals. He was a prominent international lecturer on the physical and psychological aspects of plastic surgery, and published two book!! on these subjects: New Faces, New Futures and Dr. Pyg;malion. The orig inal ideas that formed the basis of Psycho-Cybernetics grew out of ideas he developed in his very successful private practice in New York, where he treated patients from all over the world, including many celebrities. DAN S. KENNEDY is a marketing consultant, popular pro fessional speaker, and author of nine books. He is the CEO of the Psycho-Cybernetics Foundation and author of The New Psycho-Cybernetics audio program. Contents Introduction Xl CHAPTER ONE The Self-Image: Your Key to Living Without Limits ... . ............... .. .. 1 CHAPTER Two How to Awaken the Automatic Success Mechanism Within You ................................ 25 CHAPTER THREE Imagination-The Ignition Key to Your Automatic Success Mechanism ....... . ' .................. 43 CHAPTER FOUR How to De-Hypnotize Yourself from False·B eliefs .. . .... '. . . . .......... . .............. 69 CHAPTER FIVE How to Succeed with the Power of Rational Thinking ..... , ............................ 82 CHAPTER SIX How to Relax and Let Your Automatic Success Mechanism Work for You . ...................... 101 v vi Contents CHAPTER SEVEN You Can Acquire the Habit of Happiness .................. 117 CHAPTER EIGHT Ingredients of the "Success-type" Personality and How to Acquire Them ............................ 134 CHAPTER NINE How to Avoid Accidentally Activating Your Automatic Failure Mechanism . . . . . . . . . . . . . . . . . . . . . 155 CHAPTER TEN How to Remove Emotional Scars and Give Yourself an Emotional Face Lift ........................ 180 CHAPTER ELEVEN: How to Unlock Your Real Personality. .................... 203 CHAPTER TWELVE: Do-It-Yourself Tranquilizers that Bring Peace of Mind ........ 224 CHAPTER THIRTEEN: How to Turn a Crisis into a Creative Opportunity ........... 243 CHAPTER FOURTEEN: How to Get and Keep "That Winning Feeling" ............. 261 Contents vii CHAPTER FIFTEEN: More Years of Life and More Life in Your Years . . ...... . .... 280 CHAPTER SIXTEEN: True Stories of Lives Changed Using Psycho-Cybernetics The Case of the Least-Like1y-to-Succeed Stockbroker .... 297 The Case of the Professor's "F" ...... ................ 299 The Case of the Alcoholic's Daughter . ................ 300 The Case of the Rodeo Cowboys .................... 301 The Case of the Woman Who Could Not Walk ......... 303 Vocabulary ... ~ ....................................... 307 Recommended Reading .................................. 309 Additional Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 11 About the Authors . ........... . ........ . . .............. 313 The Artist's Gift ..................... ....... : ......... 315 Index .... .................. ........................ 317 Acknowledgments The Psycho-Cybernetics Foundation's founding board members: WIlliam Brooks Matt Oeschsli Jeff Paul Jeff Herman, the Foundation's hard-working literary agent, Eugene Brissie and Ellen Schneid Coleman at Prentice Hall Press, who have been consistently and enthusiastically supportive of the "renaissance" of Dr. Maltz's works. lntroduction ~ .1 year 2000 was the 40th anniversary of the ~:blication of Dr. Maltz's original Psycho Cybernetics. The book has sold over 30 million copies in all of its dif ferent editions worldwide, inspired a number of audio cassette programs for individuals as well as complete training programs cre ated for corporations, sales organizations, even sports teams. In the 2000 Olympics, for example, the coach of the U.S. equestrian team used Psycho-Cybernetics techniques, as she has with other teams for many years. In many ways, Psycho-Cybernetics is the original science of self improvement. I make that statement for three principal reasons: First, Dr~ Maltz was the first researcher and author to under stand and explain how the self-image (a term he popularized for cer tain processes within the subconscious mind) has complete control over an individual's ability to achieve (or fail to achieve) any goal. Second, everything written, said, recorded or taught about self improvement since Maltz wrote has derived from his work. Try and find any book on success or self-improvement written since 1960, right through to yesterday, that does not include a discussion of self image and the techniques for improving and managing it-notably including visualization, mental rehearsal, and relaxation-and you'll realize how crucial the work of Maltz still is. The relatively young "science" of sports psychology, relied on heavily by professional golfers, sports franchises, coaches, and Olympians, owes an enormous debt, occasionally acknowledged, to Psycho-Cybernetics. . Third, unlike philosophical musings about success, Psycho' Cybernetics is, in fact, scientific: It provides practical things to do (not just think about), that yield quantifiable results. "What is unique about Psycho-Cybernetics is that it offers techniques that help make what ever was once difficult easy. In short, whether you set out to lose weight and keep it off, lower your golf score, double your income in selling, become a confi dent public speaker, write the great American novel, or achieve any other· imaginable goal, in order to succeed, you will use Psycho Cybernetics techniques, either directly from Dr. Maltz or some other xii Introduction source influenced by his work. By acquiring this book, you have gone' to the first and still foremost source. It is significant that, with very little publicity or marketing, the original Psycho-Cybernetics book has had such amazing longevity, and is now a classic in its field. Today, just as ten, twenty, and thirty years ago, sales managers tell recruits, coaches tell athletes, consultants tell clients: Get and read this book. Now I dare to update the classic. Indoing so, I have set out to preserve much of the original content; much of it, in fact, is unchanged; some has been modestly updated in language or example. To integrate it with other works of Dr. Maltz, I have added my own observations and lessons learned from teaching Psycho-Cybernetics techniques along with examples and stories submitted by many users of these techniques and culled from others' books referencing these techniques. Throughout, I have tried to maintain Maltz's original voice. Over the years since 1960, Dr. Maltz and those who followed him devoted increasing emphasis to translating the principles and concepts of Psycho-Cybernetics into actual, practical '~mental train ing exercises," and I've included a number of those as well. All things combined, this is the most complete Psycho-Cybernetics work ever published. * * * My own experiences with Psycho-Cybernetics began in child hood, when I used it to conquer a stubborn, rather severe stuttering problem. I've gone on to enjoy a 20-year career as a professional speaker, in recent years addressing audiences as large as 35,000 and, in total, over 200,000 people annually. In adult life, I returned repeatedly to these techniques in my sales, consulting, and business activities, to assist me in my prolific writing career:...-....nine published books, a monthly newsletter, over 50 different audio cassette programs, and as an advertising copywriter, my primary vocation. For example, using Psycho-Cybernetics, I am able to give my subconscious mind certain instructions and put it to work on a writ ing assignment before going to sleep at night or taking a nap, wake up, instantly put fingers to keyboard and "download," pour out what the subconscious wrote while I slept. Not long ago, I climbed into a Introduction xiii sulky and became a harness racing driver (at age 46), and found myself relying heavily on Psycho-CybernetiCs. In my business life, I have worked with many millionaire and multimillionaire entrepreneurs, including some who have risen from poverty or financial disaster and others who have started from scratch and rapidly built empires. Most of them use these techniques. Many trace their understanding of them directly to Dr. Maltz, as I do. I first began working directly with Psycho-Cyb<;rnetics as a writer, editor, and publisher in the late 1980s. At the time, I worked with Dr. Maltz's widow, Anne Maltz, and a university associated with her, to develop a collection of audio tapes featuring Dr. Maltz's lec tures, radio broadcasts, and interviews. Since then, I've been directly involved in the first book ever written featuring Psycho-Cybernetics specifically for salespeople, titled Zero Resistance Selling, an audio pro gram The New Psycho-Cybernetics, book-on-tape programs, a 12-week home study course, and a monthly newsletter as well as special edi tions of programs for certain professions, industries, corporations, and international translation. My point is that I've lived and worked with-and benefited from-Psycho-Cybernetics my entire life. I was told by Anne Maltz that she had difficulty telling my writing on this subject apart from her late husband's. That was an enormous compliment. I hope she was right, and that this expanded and updated version of the original comes across to you seamlessly, in one voice, Dr. Maltz's, as if he were here to prepare it himself. . If you have comments, I would enjoy hearing from you via fax at 602-269-3113, or mail clo The Psycho-Cybernetics Foundation, 5818 N. 7th Street, Suite #103, Phoenix, AZ 85014. If you would like to read back issues of the Foundation's newsletters, you may access them at www.psycho-cybernetics.com. I sincerely believe that you hold in your hands one of the most powerful tools for self-improvement and goal achievement available anywhere, at any time, at any price. It has been my privilege to have a small part in bringing it to you. Dan S. Kennedy