New Normal in Digital Enterprises: Strategies for Sustainable Development

272 Pages·2023·4.497 MB·English

by  Subhra R. Mondal, Ceren Yegen, Subhankar Das

New Normal in
Digital Enterprises
Strategies for
Sustainable
Development
Edited by
Subhra R. Mondal · Ceren Yegen ·
Subhankar Das
New Normal in Digital Enterprises
· ·
Subhra R. Mondal Ceren Yegen
Subhankar Das
Editors
New Normal
in Digital Enterprises
Strategies for Sustainable Development
Editors
Subhra R. Mondal Ceren Yegen
The Honors Programme Faculty of Communication
Southern Star Institute Mersin University
of Management Mersin, Turkey
Duy Tan University
Da Nang, Vietnam
Subhankar Das
The Honors Programme
Southern Star Institute
of Management
Duy Tan University
Da Nang, Vietnam
ISBN 978-981-19-8617-8 ISBN 978-981-19-8618-5 (eBook)
https://doi.org/10.1007/978-981-19-8618-5
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Contents
Part I Sustainable Digital Practice and COVID-19
1 Exploration of Fake News and Their Impact
on Sustainable Behavior in Controlling COVID-19 3
Gülay Asit
2 Sustainable Branding in Digital Environment
in Terms of Corporate Communication 27
Mikail Batu and Özlem Kutlu
3 Internet Use and Understanding the Tendency
for Media Use in the Post-COVID Period 47
Ceren Yegen and Olha Harmatiy
Part II Sustainable Information Management and
COVID-19
4 Infodemic as a Sign of Modern Populism:
A Discussion on Fake Information About
the COVID-19 Pandemic on Twitter 71
Mikail Batu and Onur Tos
5 Sustainability, Digital Security, and Cyber Hygiene
During the Covid-19 Pandemic 91
Ceren Yegen, Ali Murat Kirik, and Ahmet Çetinkaya
v
vi CONTENTS
6 Does E-Governance Bring New Normal Sustainable
Way for Emerging Economies Post Pandemic?
A Review 107
Eliza Sharma and John Ben Prince
Part III New Normal Policies for the Digital
Transformation of Enterprises
7 Role of Enterprises and Their Digital Transformation
in Post-pandemic Sustainable Development 137
Vasiliki Vrana and Subhankar Das
8 Sustainable Development and Digitalization
in the Supply Chain for Environmental Protection:
Changes and Trends 159
Jana Majerova and Subhankar Das
9 Digitalization of Enterprises from a New Normal
Sustainable Development Perspective: Opportunities
and Challenges 183
Francesca Di Virgilio and Subhankar Das
Part IV New Normal Digitalization and Human
Interventions
10 Defining the New Digitalized Normal: Implications
of A.I., IoT, and Blockchain for Business Growth 205
Subhra R. Mondal and Subhankar Das
11 Digital Revolution Complements Sustainable Goal
Achievement During and After Pandemic: A Research
Agenda 227
Smriti Tandon and Subhankar Das
12 Human-Centric Digitalization for New Sustainable
Development: An Explorative Study in Human
Resource Management 247
Subhra R. Mondal and Subhankar Das
Index 271
Notes on Contributors
Asst. Prof. Dr. Gülay Asit was born on June 5, 1973, in Turkey. She
graduated from Anadolu University, Turkey, with her B.A. degree in Busi-
ness in 2012. She received M.A. degree in Public Relations from Girne
American University, North Cyprus, in 2015. She then pursued her Ph.D.
studies and received her Doctorate degree in Communication and Media
from Girne American University in 2019. Since September 2019, she has
been teaching as a full-time faculty member at the Faculty of Communi-
cation of Girne American University in North Cyprus. In February 2020,
she was appointed as the Head of Digital Marketing and Social Media
Department of the Faculty of Communication. Her research interests are
New Media, Journalism, and Political Communication.
Mikail Batu got his Ph.D. degree from Ege University, Department of
Public Relations in Turkey in 2012. After getting his Ph.D. degree, he did
research on campaign management and social responsibility at Westmin-
ster Business School-London between 2014 and 2015. His main fields of
study are corporate communication, social media, and campaign manage-
ment. He has presented many papers at both international and national
conferences on these subjects and all of his papers have been published
as proceedings. Besides, he has articles published in national and interna-
tional refereed journals. He has been working as an Associated Professor
at Ege University, Faculty of Communication since 2018.
vii
viii NOTESONCONTRIBUTORS
Ahmet Çetinkaya Ph.D., is an associate professor at Faculty of Commu-
nication at Marmara University in Istanbul, Turkey. His research interests
include information management, decision support systems, information
security, new media, and social media studies. He has published work in
national and international indexed and refereed journals.
Subhankar Das (Academician, Researcher, Author, Writer, Blogger, Data
Science trainer, and Social Media Marketing Consultant) received his
Ph.D. in Social Media Advertisement and Media Planning. He has 12+
Years of Teaching and Research Experience. He is currently Professor and
Researcher in the Honors Program at Duy Tan University, Da Nang,
Vietnam. He has published 20+ Research Papers in various International
Referred Journals (Scopus, Thomson Reuters, SSCI, SCIE).
Francesca Di Virgilio, Ph.D., is a Tenured Associate Professor of Orga-
nization Design and Human Resources Management in the Department
of Economics at the University of Molise (Italy). National Habilitation as
Full Professor of Organization Design and Human Resource Manage-
ment from the Italian Ministry of University and Research. She is a
member of the Association of Italian Organization Studies Academics
(ASSIOA). She is a team member of the International academic scien-
tist of the Spinner Innovation center (Research Excellence in Digital
innovation. Lisboa—Portugal). She has been published in national and
international academic journals, and she has contributed more chapters to
various edited books. Her current research focuses on human resources
management, organizational behavior, and knowledge management.
Olha Harmatiy Ph.D., is an Associate Professor for Journalism and
Mass Communication Department, Lviv Polytechnic National University,
Ukraine. The author has good publications in reputed journals and books.
Ali Murat Kirik is an Associate Professor at Marmara University Faculty
of Communication, Department of Radio, Television and Cinema. In
2008, he obtained a Bachelor’s Degree from Marmara University Faculty
of Communication, Department of Radio, Television and Cinema. Mean-
while, he has worked in several media associations. In 2013, he was
awarded a Ph.D. degree by the same department. His doctoral thesis is
based on research he conducted on the use of Social Media by Turkish
youth. His research interests include social media, digital communication,
new media, and television broadcasting.
NOTESONCONTRIBUTORS ix
Özlem Kutlu graduated from Ege University, Faculty of Communi-
cation, Department of Public Relations and Publicity in 2005. She
graduated from the Department of Business Administration in 2007 as
her second undergraduate program. Kutlu received her master’s degree
from Ege University Social Sciences Institute in 2019 with the thesis title
“Perceived Image of Political Party Leaders in the Turkish Grand National
Assembly: A Research for State Universities in I˙zmir” took in. Kutlu,
who won awards in many national competitions during her undergrad-
uate education, works as an administrative staff at Ege University. Kutlu
also works as a consultant in the field of Corporate Communications and
Digital Marketing at Ajans Bee.
Jana Majerova Ph.D., works as an academic and research staff at AMBIS
University, a.s. (Prague, Czech Republic) and as Associate Professor at
the University of Zilina (Zilina, Slovak Republic). Her professional and
research activities are focused on the issue of the Sustainable brand
management and bankruptcy law. She has authored more than 170 publi-
cations: 4 scientific monographs; 3 university textbooks; 1 script; 36
publications in journals registered in WoS or SCOPUS, and more than
80 papers published in conference proceedings.
Subhra R. Mondal (Academician, Researcher, Author, and Writer) is a
researcher in the Honors Program at Duy Tan University. She received
her Ph.D. from the faculty of management, IBCS, SoA University. Her
research interests are brand management, brand equity with innovative
tools, smart tourism, destination marketing, social media marketing, AI &
Web 5.0, and digital recruitment. She has over 12 years of experience
in research and teaching. She is associated with different collaborative
projects in European and Vietnamese organizations.
John Ben Prince is working as Assistant Professor at Symbiosis Institute
of Business Management Bangalore. His corporate work experience spans
ten years in industries such as Automobiles and Apparel. He has also spent
about nine years in academics where he has been teaching subjects such
as Strategic Management and Operations Management. He completed his
Ph.D. at the Indian Institute of Management Lucknow. He has published
in reputed journals and has attended international conferences.
Dr. Eliza Sharma is working with Symbiosis International University,
Bengaluru, as Assistant Professor. She holds a Ph.D. in Management and
Finance from Jaypee Institute of Information Technology, Noida. Her
x NOTESONCONTRIBUTORS
research work was on “Performance of Indian Commercial Banks and
Its Relationship with Human Aspects in Banking”. She has ten years of
work experience in academics and research. She has published 35 research
papers in national and international journals and conference proceedings.
Her area of research is CSR, sustainability, ESG, SDG, and social issues.
Dr. Smriti Tandon is working as Associate Professor in the department of
management studies at Graphic Era Deemed to be University, Dehradun.
Her specialization is accounting and Finance. She is having 9 years of
teaching experience.
Onur Tos graduated from Ege University, Faculty of Communication,
Department of Public Relations and Publicity with the first place in 2015.
Tos received his master’s degree from Usak University Social Sciences
Institute in 2018 with the thesis title “Perceived Image of Political Party
Leaders in the Turkish Grand National Assembly: A Research for State
Universities in I˙zmir” took in. Since 2019, Tos has been continuing
his education at Ege University Institute of Social Sciences, Department
of Public Relations and Publicity, Communication Research Doctorate
Program. From 22 December 2020, he started to work as an Instructor in
Tarsus University Vocational School Marketing and Advertising Depart-
ment. He was appointed Head of Marketing and Advertising Department
in February 2021.
Vasiliki Vrana is Professor at the Department of Business Administration,
International Hellenic University, Greece, and serves as a tutor at the
Hellenic Open University. She is widely published, with two books and
more than 150 papers in academic journals and chapters in edited books
and international conferences. Her research interests include Information
and Communication Technologies in tourism and hospitality, education
assessment, and Web 2.0 applications in tourism, health, and politics.
Ceren Yegen is an Associate Professor at Mersin University in Turkey. She
graduated from Girne American University (GAU), Faculty of Communi-
cation, Department of Journalism and Broadcasting, and completed her
master’s degree and doctorate at Gazi University Social Sciences Insti-
tute, Journalism Department. She has many articles in various national
and international journals. She also has chapters in new media and
political communication themed books. Her research interests include
nationalism, political communication, new media, and journalism.