New Mega Trends: Implications for our Future Lives

275 Pages·2012·18.45 MB·English

by  Sarwant Singh (auth.)

NEW MEGA TRENDS
NEW MEGA
TRENDS
Implications for our
Future Lives
Sarwant Singh
Palgrave
macmillan
© Sarwant Singh 2012
Softcover reprint of the hardcover 1st edition 2012 978-1-137-00808-4
All rights reserved. No reproduction, copy or transmission of this
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in accordance with the Copyright, Designs and Patents Act 1988.
First published 2012 by
PALGRAVE MACMILLAN
Paigrave Macmillan in the UK is an imprint of Macmillan Publishers Limited,
registered in England, company number 785998, of Houndmills, Basingstoke,
Hampshire RG21 6XS.
Palgrave Macmillan in the US is a division of St Martin's Press LLC,
175 Fifth Avenue, New York, NY 10010.
Palgrave Macmillan Is the global academic imprint of the above companies
and has companies and representatives throughout the world.
Palgrave® and Macmillan® are registered trademarks in the United States,
the United Kingdom, Europe and other countries.
ISBN 978-1-349-43547-0 ISBN 978-1-137-00809-1 (eBook)
DOI 10.1057/9781137008091
This book is printed on paper suitable for recycling and made from fully
managed and sustained forest sources. Logging, pulping and manufacturing
processes are expected to conform to the environmental regulations of the
country of origin.
A catalogue record for this book is available from the British Library.
A catalog record for this book is available from the Library of Congress.
Dedicated to the two Mega Trends in my personal life,
my children, Damien and Leyla
CONTENTS
List of Charts and Tables xiii
Preface XV
1 Introduction to the New Mega Trends 1
New Mega Trends: The definition 3
Why are the New Mega Trends important? 4
2 Smart is the New Green 6
Defining Smart 6
Smart connected home 8
The Smart medical home of the future 10
Smart cars 12
Smart energy 14
Smart meters: Making home chores intelligent 15
Smart grid 17
Smart city 18
Smart Factories: Factories of the future 21
Macro to micro 24
Convergence of Mega Trends leads to convergence
of competition 25
Case Study: Schneider Electric goes Smart 26
3 eMobility 34
The electric revolution 34
eMobility is above and beyond cars 35
Case study: Better Place as an eMobility integrator 37
The macro to micro of eMobility 38
Two- to six-wheelers all go electric 40
Wireless charging 41
vii
CONTENTS
Cradle to grave 42
Will utilities be the new oil barons? 43
4 Innovating to Zero 46
Net Zero cities: Carbon-neutral capitals of the world 47
Zero waste: From cradle to cradle 47
Net Zero building: Zero 'home improvement' 48
Carbon-neutral city: Arriving at 'destination Zero' 48
Case study: Copenhagen 2025 -first carbon-neutral
capital of the world 49
Zero initiatives at work: Faster, safer and flexible
Zero work culture 50
Zero hours contract: Working without time commitment 52
Zero accidents: Super Zero to the rescue 52
Zero at work: Zero latency, Zero emails and Zero
incubation period 52
Zero emails: A best practices case study 53
Macro to micro 55
Retail 55
Manufacturing 56
From Zero defects to producing perfect products 56
Energy: Zero carbon countries 57
Automotive and transport 58
Health care 59
Conclusion: Countdown to Zero- much ado about 'nothing' 59
5 Urbanisation: From Mega-Cities, Mega-Regions,
Mega-Corridors and Mega-Slums to Mega Opportunities 61
Mega-cities, Mega-regions, Mega-corridors and
Mega-slums 61
The vertical city 63
Urban mobility 3.0 65
The new hub and spoke enterprise model 70
The macro to micro of urbanisation 72
Case study: Siemens focuses on city as the customer 74
Urban shopper will not come to stores, but stores will need to
come to the shopper 78
6 Social Trends that will Model our Future Society 81
Six degrees apart: Gee-socialisation 81
Gee-socialisation: Who is on your block? 82
viii
CONTENTS
Ceo-social commerce: Connecting while buying
and buying when connecting 82
Macro to micro implications 83
Location-based incentives: Check me out when I check in 83
Catch me if you can: The jimmy Choo campaign 84
Gigwalk: Walking is my business 84
Virtual dollar: Invisible good, visible me 85
Augmented reality: I digitally manoeuvre my world 85
Augmented social networking: I connect with
people I see 86
Online communities: Together we influence 86
Crouching social tiger, hidden digital dragon:
Social appetite from Chinese consumers 86
Robo-slaves 87
Macro to micro implications 90
Robo-etition 91
Robots in our bodies and in our homes 91
Decade of the iPad generation and Little Emperors 92
Case study: Earth calling Gen Y- NASA's strategy
to reach out from Mars to Millennials 93
Macro to micro 96
Look East, not West, for this game-changer generation 96
End of China's single-child policy 98
Generational political shift 99
Reverse brain drain and global talent wars 101
Macro to micro implications 103
Hire educated global, working local 103
Nations turn headhunters 104
Middle bulge: Dominance of the middle class 105
Girl power 108
7 Health, Wellness and Well-Being 111
Health, wellness and well-being redefined as the mind,
body and soul 112
Future of health, wellness and well-being 114
Power patients 114
Shift in health care services delivery to outside hospitals 114
Health care tourism 116
Increased sophistication of hospitals that remain 117
Gene therapy: The dawn of personalised medicine 117
Tissue engineering: Custom body parts made to order 119
ix
CONTENTS
Cybernetics: Part man, part machine -the future
of prosthetics 120
Era of immortality? 121
Wonder and nature-changing drugs and treatments 122
Macro to micro 123
Nutraceutical (functional foods and beverages) and
nutricosmetics market to have a makeover 123
Case study: Brand differentiation using health, wellness
and well-being 126
Hamburger tax: A state-based well-being system 127
Changing dynamics in the pharmaceuticals market with
drug patents falling off the cliff 128
The medical home of the future 130
Robo-doctors 130
Size matters: Nanotechnology in health care applications 131
Globalisation is globalising health care 134
Moore's Law applied to medical technology 134
Low-cost medical equipment 135
Health care industry shakeout 137
8 Business Model of the Decade-Value for Many 141
Business models of the future 142
Customisation and personalisation 142
Co-creation 144
Pay as you go 145
Collaborative buying 146
The one-off business model 147
Sharing -what is yours is mine 148
Free-premium (Freemium) 148
Community-based business models 149
Pay or sell with a tweet 149
Value for many-The business model of the decade 150
Case study: Ford -the new value for the Blue Oval 153
9 Connectivity and Convergence 157
Convergence of products, technologies and industries 158
Converging gizmos: One product, many applications 158
New product avatars: Make way for 'phoncierge'
and 'I'm watch' 159
Future connected home: Intelligently connected devices 160
Macro to micro 161
X
CONTENTS
Data deluge: Say hello to the zettabyte era 161
Implications for work culture: Collaborative and
connected workplace with each employee a CEO 163
Implications for new business models: It's all
about convergence 164
M commerce: The black gold of the digital era 164
Location-based personalised advertising 166
Mega-connectivity platforms of the decade 167
Convergence of industries 167
Connected health care 167
Connected car, connected mobility 172
Convergence in energy, manufacturing and
growth of biometrics 174
Implications of connectivity and convergence on
personal lives 175
Digital citizenship: Identity 3.0 175
Everything social: Digitalise my life and garden 176
Augmented reality 177
Virtual world: Welcome to your second life 178
Conclusion 180
10 From Planes to Trains-The Era of High-Speed Rail 181
Meet the jetsons around the world 182
The 2020 Trans-Siberian Rail Link: The new Route 66 185
The Chinese Rail juggernaut 187
Case study: Chinese rail industry, the global
high-speed juggernaut 189
Selling sand to the Arabs 193
Macro to Micro implications of high-speed rail 194
High-speed logistics 196
Old competitors, new battles 198
11 New Battlefields: Space jam and Cyber Warfare 201
Space jam 201
Race for space 203
World War Ill: Two new domains of conflict 204
Macro to micro 206
Satellite manufacturing -size matters 206
Space tourists, space hotels and weddings
in space - what next? 210
The English weather forecast perfected 211
xi