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New Developments in the Theory of Networks: Franchising, Alliances and Cooperatives PDF

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Contributions to Management Science Forfurthervolumes: http://www.springer.com/series/1505 . Mika Tuunanen Josef Windsperger l l Ge´rard Cliquet George Hendrikse l Editors New Developments in the Theory of Networks Franchising, Alliances and Cooperatives Editors AdjunctProf./Docent,Dr.MikaTuunanen Prof.Dr.JosefWindsperger UniversityofJyva¨skyla¨ UniversityofVienna Jyva¨skyla¨ UniversitySchoolofBusiness CenterofBusinessStudies andEconomics Bru¨nnerStraße72 POBox35 1210Vienna FI-40014UniversityofJyva¨skyla¨ Austria Finland [email protected] mika.tuunanen@uku.fi Prof.Dr.GeorgeHendrikse Prof.Dr.Ge´rardCliquet ErasmusUniversityRotterdam UniversityofRennes1 RotterdamSchoolofManagement InstituteofManagement(IAE) Burg.Oudlaan50,OfficeT08-56 11rueJeanMace´ 3062PARotterdam 35708Rennes,Cedex7 TheNetherlands France [email protected] [email protected] Funding from the Austrian Federal Ministry of Science and Research in Vienna is gratefully acknowledged. ISBN978-3-7908-2614-2 e-ISBN978-3-7908-2615-9 DOI10.1007/978-3-7908-2615-9 SpringerHeidelbergDordrechtLondonNewYork #Springer-VerlagBerlinHeidelberg2011 Thisworkissubjecttocopyright.Allrightsarereserved,whetherthewholeorpartofthematerialis concerned,specificallytherightsoftranslation,reprinting,reuseofillustrations,recitation,broadcasting, reproductiononmicrofilmorinanyotherway,andstorageindatabanks.Duplicationofthispublication orpartsthereofispermittedonlyundertheprovisionsoftheGermanCopyrightLawofSeptember9, 1965,initscurrentversion,andpermissionforusemustalwaysbeobtainedfromSpringer.Violations areliabletoprosecutionundertheGermanCopyrightLaw. Theuseofgeneraldescriptivenames,registerednames,trademarks,etc.inthispublicationdoesnot imply,evenintheabsenceofaspecificstatement,thatsuchnamesareexemptfromtherelevantprotec- tivelawsandregulationsandthereforefreeforgeneraluse. Coverdesign:SPiPublisherServices Printedonacid-freepaper Physica‐VerlagisabrandofSpringer‐VerlagBerlinHeidelberg Springer‐VerlagisapartofSpringerScience+BusinessMedia(www.springer.com) Contents NewDevelopmentsintheTheoryofNetworks:Introduction .............. 1 JosefWindspergerandMikaTuunanen PartA Franchising ContractDesignandDecisionRights DeterminantsofContractualCompletenessinFranchising ............... 13 GeorgeHendrikseandJosefWindsperger DelegationandAutonomyinFranchising ................................... 31 Begon˜aLo´pez-Ferna´ndezandSusanaLo´pez-Bayo´n AllocationofDecisionRightsinInternationalFranchiseFirms: TheCaseofMasterandDirectFranchising ................................ 45 NadaMumdzˇiev IncentivesandOwnershipStrategy IncentivesandControlinCompany-OwnedVersusFranchised Outlets:AnEmpiricalStudyattheChainLevel ........................... 59 DidierChabaud,ArnaudLavitd’Hautefort,andSte´phaneSaussier PluralFormandFranchisorPerformance:EarlyEmpirical FindingsfromEurope ........................................................ 75 Fre´de´ricPerdreau,Anne-LaureLeNadant,andGe´rardCliquet v vi Contents Strategy,CompetitionandInternationalizationofFranchiseFirms InnerStrengthAgainstCompetitiveForces:SuccessfulSite SelectionforFranchiseNetworkExpansion ................................ 93 ThomasEhrmannandBrinjaMeiseberg MarketSaturationorMarketConcentration:Evidence onCompetitionAmongU.S.LimitedServiceFranchiseBrands ......... 117 RobertE.StassenandMarkoGru¨nhagen AModelofOptimalInternationalMarketExpansion: TheCaseofUSHotelChainsExpansionintoChina ...................... 135 E.HachemiAlioucheandUdoSchlentrich EntrepreneurshipandFranchising IstheTheoryofEntrepreneurshipApplicabletoFranchising? .......... 155 JenniTorikka FranchisingandRegulation RegulatingtheFranchiseRelationship:FranchisorOpportunism, CommercialMoralityandGoodFaith ..................................... 179 AndrewTerryandCaryDiLernia EffectofNewRegulationonFranchisingPerformance: AnExploratoryStudyinSpain ............................................. 195 VictoriaBordonaba-Juste,LauraLucia-Palacios,andYolandaPolo-Redondo PartB Alliances ValueCreationinNetworkRelationships TheEfficacyofRelationalGovernanceandValue-Creating RelationalInvestmentsinRevenueEnhancement inSupplier–BuyerRelationships ............................................ 211 MuhammadZafarYaqubandRudolfVetschera NetworkedResourceAccessandNetworkedGrowth:ADouble NetworkHypothesisontheInnovativeEntrepreneurialFirm ........... 239 AnnaGrandoriandEugeniaCacciatori Contents vii OrganizationofInnovationthroughAlliances ANetworkApproachtotheStructureandOrganization ofJointR&DProjects ....................................................... 259 NievesArranzandJ.CarlosFdez.deArroyabe StrongTies,WeakTiesandtheManagementofInnovation: TheCaseofDanishandGermanSMEs .................................... 277 SusanneGretzinger,HolgerHinz,andWenzelMatiaske KnowledgeManagementinNetworks OrganizationofKnowledgeTransferinClusters: AKnowledge-BasedView ................................................... 299 MarijanaSrec´kovic´ andJosefWindsperger InfluenceofNetworkMaturityonOrganisationalLearning andKnowledgeTransferinStrategicAlliances ........................... 317 AnaAleksic´ Miric´ PartC Cooperatives BehavioralLogicsandGovernanceofCooperatives GemeinschaftandGesellschaftinCooperatives ............................ 339 JerkerNilssonandGeorgeHendrikse TheRoleofSocialCapitalintheDevelopment ofCommunity-BasedCo-operatives ........................................ 353 RichardLangandDietmarRoessl . Contributors HachemiAliouche WhitteoreSchoolofBusinessandEconomics,Universityof NewHampshire,15AcademicWay,Durham,NH03824,USA,Hachemi.Aliouche @unh.edu Nieves Arranz Faculty of Economics and Business Administration (UNED), SendadelRey11,28040Madrid,Spain Victoria Bordonaba-Juste Marketing Department, University of Zaragoza, GranV´ıa,2,C.P.50005,Zaragoza,Spain Eugenia Cacciatori Institute of Organization and Information Systems (IOSI), Management and Technology Department, Universita` Bocconi, via Roentgen 1, 20136Milano,Italy Didier Chabaud University of Avignon (BNC), IUT-TC, 337 Chemin des MeinajariesBP61207,84911AvignonCedex9,France Ge´rardCliquet CREMUMRCNRS6211,Universite´ deRennesI,IGR-IAEde Rennes, 11, rue Jean Mace´, CS 70803, 35708 Rennes Cedex 7, France, gerard. [email protected] Juan Carlos Fdez. de Arroyabe ESIC Business and Marketing School, Av Valdenigrales,s/n,28223,PozuelodeAlarco´n,Spain,[email protected] ArnaudLavitd’Hautefort YTAE29,rueDanielleCasanova,75001Paris,France Cary Di Lernia Faculty of Economics and Business, University of Sydney, Sydney,NSW,Australia Thomas Ehrmann Institute of Strategic Management, Westfa¨lische Wilhelms- Universita¨tMu¨nster,Leonardo-Campus18,48149Muenster,Germany Anna Grandori Institute of Organization and Information Systems (IOSI), Management and Technology Department Bocconi University, Via Roentgen 1, 20136Milano,Italy,[email protected] ix

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The theory of networks aims at developing theoretical views on the design and management of alliances, franchise chains, licensing, joint ventures, cooperatives, and venture capital relations. The current trend in economics and management of networks is twofold: First there is a strong tendency towa
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