Contributions to Management Science Forfurthervolumes: http://www.springer.com/series/1505 . Mika Tuunanen Josef Windsperger l l Ge´rard Cliquet George Hendrikse l Editors New Developments in the Theory of Networks Franchising, Alliances and Cooperatives Editors AdjunctProf./Docent,Dr.MikaTuunanen Prof.Dr.JosefWindsperger UniversityofJyva¨skyla¨ UniversityofVienna Jyva¨skyla¨ UniversitySchoolofBusiness CenterofBusinessStudies andEconomics Bru¨nnerStraße72 POBox35 1210Vienna FI-40014UniversityofJyva¨skyla¨ Austria Finland [email protected] mika.tuunanen@uku.fi Prof.Dr.GeorgeHendrikse Prof.Dr.Ge´rardCliquet ErasmusUniversityRotterdam UniversityofRennes1 RotterdamSchoolofManagement InstituteofManagement(IAE) Burg.Oudlaan50,OfficeT08-56 11rueJeanMace´ 3062PARotterdam 35708Rennes,Cedex7 TheNetherlands France [email protected] [email protected] Funding from the Austrian Federal Ministry of Science and Research in Vienna is gratefully acknowledged. ISBN978-3-7908-2614-2 e-ISBN978-3-7908-2615-9 DOI10.1007/978-3-7908-2615-9 SpringerHeidelbergDordrechtLondonNewYork #Springer-VerlagBerlinHeidelberg2011 Thisworkissubjecttocopyright.Allrightsarereserved,whetherthewholeorpartofthematerialis concerned,specificallytherightsoftranslation,reprinting,reuseofillustrations,recitation,broadcasting, reproductiononmicrofilmorinanyotherway,andstorageindatabanks.Duplicationofthispublication orpartsthereofispermittedonlyundertheprovisionsoftheGermanCopyrightLawofSeptember9, 1965,initscurrentversion,andpermissionforusemustalwaysbeobtainedfromSpringer.Violations areliabletoprosecutionundertheGermanCopyrightLaw. Theuseofgeneraldescriptivenames,registerednames,trademarks,etc.inthispublicationdoesnot imply,evenintheabsenceofaspecificstatement,thatsuchnamesareexemptfromtherelevantprotec- tivelawsandregulationsandthereforefreeforgeneraluse. Coverdesign:SPiPublisherServices Printedonacid-freepaper Physica‐VerlagisabrandofSpringer‐VerlagBerlinHeidelberg Springer‐VerlagisapartofSpringerScience+BusinessMedia(www.springer.com) Contents NewDevelopmentsintheTheoryofNetworks:Introduction .............. 1 JosefWindspergerandMikaTuunanen PartA Franchising ContractDesignandDecisionRights DeterminantsofContractualCompletenessinFranchising ............... 13 GeorgeHendrikseandJosefWindsperger DelegationandAutonomyinFranchising ................................... 31 Begon˜aLo´pez-Ferna´ndezandSusanaLo´pez-Bayo´n AllocationofDecisionRightsinInternationalFranchiseFirms: TheCaseofMasterandDirectFranchising ................................ 45 NadaMumdzˇiev IncentivesandOwnershipStrategy IncentivesandControlinCompany-OwnedVersusFranchised Outlets:AnEmpiricalStudyattheChainLevel ........................... 59 DidierChabaud,ArnaudLavitd’Hautefort,andSte´phaneSaussier PluralFormandFranchisorPerformance:EarlyEmpirical FindingsfromEurope ........................................................ 75 Fre´de´ricPerdreau,Anne-LaureLeNadant,andGe´rardCliquet v vi Contents Strategy,CompetitionandInternationalizationofFranchiseFirms InnerStrengthAgainstCompetitiveForces:SuccessfulSite SelectionforFranchiseNetworkExpansion ................................ 93 ThomasEhrmannandBrinjaMeiseberg MarketSaturationorMarketConcentration:Evidence onCompetitionAmongU.S.LimitedServiceFranchiseBrands ......... 117 RobertE.StassenandMarkoGru¨nhagen AModelofOptimalInternationalMarketExpansion: TheCaseofUSHotelChainsExpansionintoChina ...................... 135 E.HachemiAlioucheandUdoSchlentrich EntrepreneurshipandFranchising IstheTheoryofEntrepreneurshipApplicabletoFranchising? .......... 155 JenniTorikka FranchisingandRegulation RegulatingtheFranchiseRelationship:FranchisorOpportunism, CommercialMoralityandGoodFaith ..................................... 179 AndrewTerryandCaryDiLernia EffectofNewRegulationonFranchisingPerformance: AnExploratoryStudyinSpain ............................................. 195 VictoriaBordonaba-Juste,LauraLucia-Palacios,andYolandaPolo-Redondo PartB Alliances ValueCreationinNetworkRelationships TheEfficacyofRelationalGovernanceandValue-Creating RelationalInvestmentsinRevenueEnhancement inSupplier–BuyerRelationships ............................................ 211 MuhammadZafarYaqubandRudolfVetschera NetworkedResourceAccessandNetworkedGrowth:ADouble NetworkHypothesisontheInnovativeEntrepreneurialFirm ........... 239 AnnaGrandoriandEugeniaCacciatori Contents vii OrganizationofInnovationthroughAlliances ANetworkApproachtotheStructureandOrganization ofJointR&DProjects ....................................................... 259 NievesArranzandJ.CarlosFdez.deArroyabe StrongTies,WeakTiesandtheManagementofInnovation: TheCaseofDanishandGermanSMEs .................................... 277 SusanneGretzinger,HolgerHinz,andWenzelMatiaske KnowledgeManagementinNetworks OrganizationofKnowledgeTransferinClusters: AKnowledge-BasedView ................................................... 299 MarijanaSrec´kovic´ andJosefWindsperger InfluenceofNetworkMaturityonOrganisationalLearning andKnowledgeTransferinStrategicAlliances ........................... 317 AnaAleksic´ Miric´ PartC Cooperatives BehavioralLogicsandGovernanceofCooperatives GemeinschaftandGesellschaftinCooperatives ............................ 339 JerkerNilssonandGeorgeHendrikse TheRoleofSocialCapitalintheDevelopment ofCommunity-BasedCo-operatives ........................................ 353 RichardLangandDietmarRoessl . Contributors HachemiAliouche WhitteoreSchoolofBusinessandEconomics,Universityof NewHampshire,15AcademicWay,Durham,NH03824,USA,Hachemi.Aliouche @unh.edu Nieves Arranz Faculty of Economics and Business Administration (UNED), SendadelRey11,28040Madrid,Spain Victoria Bordonaba-Juste Marketing Department, University of Zaragoza, GranV´ıa,2,C.P.50005,Zaragoza,Spain Eugenia Cacciatori Institute of Organization and Information Systems (IOSI), Management and Technology Department, Universita` Bocconi, via Roentgen 1, 20136Milano,Italy Didier Chabaud University of Avignon (BNC), IUT-TC, 337 Chemin des MeinajariesBP61207,84911AvignonCedex9,France Ge´rardCliquet CREMUMRCNRS6211,Universite´ deRennesI,IGR-IAEde Rennes, 11, rue Jean Mace´, CS 70803, 35708 Rennes Cedex 7, France, gerard. [email protected] Juan Carlos Fdez. de Arroyabe ESIC Business and Marketing School, Av Valdenigrales,s/n,28223,PozuelodeAlarco´n,Spain,[email protected] ArnaudLavitd’Hautefort YTAE29,rueDanielleCasanova,75001Paris,France Cary Di Lernia Faculty of Economics and Business, University of Sydney, Sydney,NSW,Australia Thomas Ehrmann Institute of Strategic Management, Westfa¨lische Wilhelms- Universita¨tMu¨nster,Leonardo-Campus18,48149Muenster,Germany Anna Grandori Institute of Organization and Information Systems (IOSI), Management and Technology Department Bocconi University, Via Roentgen 1, 20136Milano,Italy,[email protected] ix
Description: