New Business in India: The 21st Century Opportunity PDF
Preview New Business in India: The 21st Century Opportunity
New Business INDinIA The 21st Century Opportunity 6711 tp.indd 1 5/15/08 12:04:02 PM World Scientific Series on 21st Century Business ISSN: 1793-5660 Vol. 1 New Business in India: The 21st Century Opportunity by Paul Davies Forthcoming: Vol. 2 Indian Economic Superpower: Fiction or Future edited by Jayashankar M. Swaminathan Juliet - New Business in India.pmd 3 7/23/2008, 7:17 PM 1 World Scientific Series on 21st Century Business New Business INDIA in The 21st Century Opportunity PAUL DAVIES Onshore Offshore Ltd, UK World Scientific NEW JERSEY • LONDON • SINGAPORE • BEIJING • SHANGHAI • HONG KONG • TAIPEI • CHENNAI 6711 tp.indd 2 5/15/08 12:04:04 PM Published by World Scientific Publishing Co. Pte. Ltd. 5 Toh Tuck Link, Singapore 596224 USA office: 27 Warren Street, Suite 401-402, Hackensack, NJ 07601 UK office: 57 Shelton Street, Covent Garden, London WC2H 9HE Library of Congress Cataloging-in-Publication Data Davies, Paul (Paul J.) New business in India : the 21st century opportunity / by Paul Davies. p. cm. -- (World Scientific series on 21st century business, ISSN 1793-5660 ; v. 1) Includes bibliographical references and index. ISBN-13: 978-981-279-042-2 ISBN-10: 981-279-042-X ISBN-13: 978-981-279-044-6 ISBN-10: 981-279-044-6 1. India--Commerce--21st century. 2. India--Economic conditions. 3. India--Social conditions. I. Title. HF3784.D38 2008 658.1'10954--dc22 2008020250 British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library. Copyright © 2008 by World Scientific Publishing Co. Pte. Ltd. All rights reserved. This book, or parts thereof, may not be reproduced in any form or by any means, electronic or mechanical, including photocopying, recording or any information storage and retrieval system now known or to be invented, without written permission from the Publisher. For photocopying of material in this volume, please pay a copying fee through the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, USA. In this case permission to photocopy is not required from the publisher. Typeset by Stallion Press Email: [email protected] Printed in Singapore. Juliet - New Business in India.pmd 1 7/23/2008, 7:17 PM b623_FM.qxd 7/9/2008 9:49 AM Page v For Ruth, Phil, Alex and Phoebe b623_FM.qxd 7/9/2008 9:49 AM Page vi TThhiiss ppaaggee iinntteennttiioonnaallllyy lleefftt bbllaannkk b623_FM.qxd 7/9/2008 9:49 AM Page vii A C K N O W L E D G E M E N T S I want to record my thanks to various people in India for their support and help and especially Selwyn Abraham and Suresh Chukkapalli. If ever I begin to think India and Indian business will defeat even me — they have unfail- ingly come to the rescue. I also want to record my appreciation of Martin Palmer, the ace sales- man, who over the years has taught me far more than I will ever be able to put into practice and who remains a constant inspiration. vii b623_FM.qxd 7/9/2008 9:49 AM Page viii TThhiiss ppaaggee iinntteennttiioonnaallllyy lleefftt bbllaannkk b623_FM.qxd 7/9/2008 9:49 AM Page ix C O N T E N T S Acknowledgements vii Preface India — The 21st Century Opportunity and xi Why You Should be Part of It! Chapter 1 India Now 1 Chapter 2 Why India? 25 Chapter 3 Understanding Indians and Indian Business 43 Chapter 4 The Domestic Market 61 Chapter 5 Which Products, Services and Sectors — And Why 77 Chapter 6 Barriers to Entry and How to Overcome Them 95 Chapter 7 Creating the Business Case and the Business Plan 107 Chapter 8 How to Enter the Market: Partnership, Distributorship, 135 Joint Venture, DBOT, or Do It Yourself ix
The list of books you might like
